We've had several questions lately asking when is the right time to go full time in the wedding industry. Russ shares a few key indicators to look for when deciding to go full time with your business. Cash flow management is one part of the equ

How To Win In The Wedding Business Through Follow Up

Sep 14th, 2021 20m 36s

Cash flow is increased in the follow up! In this episode we have a deep conversation about following up with inquiries and after sending a proposal. Russ shares tips on calling clients to action in the follow up process. We talk about the tacti

How To Manage Customer Relationships in 2021

Sep 7th, 2021 16m 39s

When we started using Honeybook to manage our wedding business everything changed. We grew by 60% in the first 2 months and we've grown by double digits every month thereafter. It has allowed us to stay on top of al client projects, integrate o

Pricing Tip: Charge What You Are Worth

Aug 31st, 2021 12m 32s

Do you have questions about how to price your wedding services? We all do. Anxiety levels can grow when we feel we are being vulnerable and making our pricing and offerings public. On this episode Russ covers the mindset behind pricing your wed

How 400k Views on Instagram Reels Changed Our Business And Thoughts On Social Media.

Aug 25th, 2021 20m 47s

Do you use Instagram Reels for your wedding business? What's the big deal? Is Reels just Tik Tok for old people? Last month we uploaded a Reel and it went viral. It's changed everything about the way we view social media and Russ is going to sh

One Small Decision May Change Everything: A Mid Summer Update

Aug 9th, 2021 18m 5s

Russ shares how the Ozark Mix profit account is performing and breaks down the profit account sharing process and opens up about how much is in the account this quarter. Using a profit account allows you to pay yourself first and enact the firs

Who Is Your Customer?

Jul 20th, 2021 17m 21s

So often we dive into selling our services to couples in order to get up and running or drive revenue and we don't take the time to define who it is that we should be selling our services towards. In today's episode we help define the customer

Positioning Your Wedding Business For Success In The Market

Jul 13th, 2021 29m 46s

A positioning statement is a description of your product and target audience and explains how it fills a market need. How Does your wedding business position itself in the market right now? Every wedding business needs a positioining statement

How To Price Your Wedding Business Offer With Sam Jacobson

Jul 6th, 2021 41m 24s

In this episode Russ Collins is joined by Sam Jacobson of Ideaction Consulting, a wedding and event consulting agency. Together Sam and his wife, Katy, provide a host of services to the wedding industry such as copywriting, coaching, and course

How To Pay Yourself First and Why You Need To Share Your Profit

Jun 29th, 2021 10m 44s

Imagine writing a check to yourself every quarter just because you are the business owner! In today's episode Russ discusses the process of creating a "Profit" account in your wedding business and distributing the profit share every quarter to

Starting From Scratch: Tyler Ford Shares His Journey of Launching a Wedding Photography Business

Jun 21st, 2021 33m 32s

Have you ever wondered what it is like to chase a dream of becoming a wedding photographer? Join Russ Collins as he sits down with Tyler Ford of Tyler Ford Photography to talk about starting a wedding photography business from scratch. Tyler ha

Kelly Mortimer on Increasing Your Wedding Business Profit By Creating a Value Ladder.

Jun 15th, 2021 23m 42s

Join us this week for a sales masterclass from Kelly Mortimer, a wedding sales expert, based in London UK. Kelly has spent over 20 years in the wedding industry as a destination wedding planner and consultant for some of the biggest hotel brand

What Expenses Do I Need To Cut From My Wedding Business?

Jun 10th, 2021 16m 23s

How do you justify which expenses to keep in your wedding business? In today's episode, Russ Collins explains what expenses should be cut from your wedding business. If the expense isn't making your business money, it has to go! We break down t

Know Your Number: How To Track Your Expenses

Jun 2nd, 2021 11m 57s

The only way we can truly get a clear picture of our business expenses each month is to be completely honest. Russ shares a quick way to color code your bank statement in order to know your real expenses number. This is the first step in identi

Act As If: Shifting Your Mindset To Business Owner From Employee

May 25th, 2021 12m 20s

The biggest struggle I had when starting my wedding business was shifting my mindset from that of an employee to that of the CEO or owner of the business. Essentially, I hold the keys to my wedding business and am ultimately responsible for eve

Where Should I Advertise My Wedding Business?

May 25th, 2021 18m 52s

There are so many options and platforms to advertise your wedding business. However, it can be overwhelming to figure out the best platform to use. Russ shares tips on today's show about consistency and systems that will help maximize your effo

The 5 Accounts Your Wedding Business Needs To Succeed in Cash Flow Management

May 25th, 2021 14m 59s

Let's face it, managing cash flow and expenses is tough. Russ Collins shares tips on creating a cash flow dashboard for your wedding business by opening 5 bank accounts and telling your revenue where to go. In this episode we share how creating

Increase Cash Flow Through Retainers and Deposits

May 25th, 2021 13m 28s

Russ Collins shares how creating a deposit and retainer policy can increase your wedding business cash flow and create a sustainable business model. Today, he shares how Ozark Mix uses retainers to create predictable and why every wedding busin

Cash Flow For Wedding Pros

May 24th, 2021 24m 59s

Russ Collins shares his story of how he and his wife started a wedding business as a side hustle in March of 2020 and watched it grow into a full time gig by January of 2021, during the global Covid-19 pandemic. He shares his tips and tricks of

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