What Your Business Can Learn from Stanley's Tumblers

I didn't see myself ever writing this sentence - but in this episode we're discussing Stanley's tumblers. More to the point, what our businesses can learn from their decision to change their customer base almost overnight.

Yup, tumblers.

Those magical vessels that somehow keep your coffee hot enough to melt your worries (and your face, if you're not careful).

We're using Stanley's story to share some serious strategy insight on how to shake up your business client base.

Ever feel like your ideal client is playing a game of hide and seek and you're always "it"?

Well, not anymore!

I'm dishing out a spell worthy of one of my beloved Harry Potter books which will protect your future when your ideal client morphs into a whole new fantastic beast!

We're talking big, bold, brass band boldness to lead in your field.

None of that wishy-washy, 'maybe I kinda know my stuff' attitude.

Nope, you'll be owning your new market position like Cillian owned his Oppenheimer Oscar!

And fear? Pfft. What fear?

We're kicking that straight to the curb.

We're going to embrace this change like it's a fluffy kitten and evolve our niche with the grace of a gazillionaire entrepreneur (which, by the way, you're totally on your way to becoming if you stick with me, delightful weenie!)

By the end of this episode, you'll be so in tune with your ideal client, you'll be finishing each other's sentences during your sales calls.

Actually, don't do that.

Because you'd be contradicting the advice I gave you in this episode:

So, what are you waiting for?

Click play, and let's make your business pop in its new market place!

Timestamped Summary:

00:00-02:01: The story of Stanley's tumblers and their remarkable sales growth.

02:01-08:39: Signs that your ideal client or niche is ready to change and how to approach it.

08:39-22:14: Embracing the audacious mindset to be a leading expert with a new lucrative client base.

Your next steps after listening

Realizing it's time to work with me? Book your free intial strategy call with me - weeniecast.com/strategycall

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Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

Mentioned in this episode:

Katie's May Birthday challenge

Clients can't hire you if they don't know you exist... Which is why it's SO important to post content to Social Media.

Consistently.

But that's easier said than done... To learn how to post consistently, you have to DO consistently.

Which is why I've created the 31 Day Challenge- to hold your feet to the fire so you can create content, post, and finally attract your ideal clients to you, rather than chase them down...

Katie's Birthday May Challenge