In today's episode we have The Buyer and Retail Coach, Nicole Higgins, taking us through what we as small businesses can learn from large corporations. We'll be discussing why research is crucial to our businesses (00:00- 21:11), how to market like a big business (21:12-41:08) and in this episode's Question of the Week, we're asking Nicole how she'd build anticipation for a launch (41:09-49:24).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Nicole on Instagram @thebuyerandretailcoach, or via her website at: https://thebuyerandretailcoach.com/

As mentioned in the episode:

Helen Perry email marketing course: https://www.helen-perry.co.uk/newsletter-launchpad/

Nicole's Podcast Start Scale Succeed - https://thebuyerandretailcoach.com/podcast/

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