Public radio producer Alex Blumberg enters The Wolf Den to discuss the entrepreneurial future of audio journalism. Alex is a long-standing producer for This American Life and the co-founder of the NPR podcast and radio program Planet Money. He tells Jeff about the lessons learned in the Planet Money Kickstarter to make a t-shirt so that they could document its production and distribution across the global supply chain. Alex reveals how this opened a door for him, and that he's building a new independent project to create and support innovative narrative journalism. Don't miss the bonus video ( http://blog.themidroll.com/twd-57-bonus-video/ ) where Alex lets us in on what he thinks is the most exciting thing happening in podcasting today.