Before Joe founded and sold Content Marketing Institute, wrote six books, and returned to entrepreneurship with The Tilt, he exemplified the liberal arts stereotype: a master’s in hand and uncertainty ahead.  

After earning his MA, Joe decided against a PhD and opted instead to find work in internal communications. But that plan hit a snag when hiring managers balked at his lack of experience. 

He turned to temping, and six months later landed a full-time role that blossomed into a career in marketing and communications. 

Joe’s known for positive attitude, lifelong learning, and commitment to goal setting (and achievement). Those traits helped him reach a VP spot in the media industry and then pivot to build two successful, education-focused companies.  

And, of course, Joe’s grad school days spent mastering the art of ethical persuasion, coupled with exploring his passions and strengths while a student, played no small role in his career achievements. 

Joe’s Books & Other Resources 

The Will to Die, Joe’s debut mystery and thriller novel

Content Inc. 

Epic Content Marketing

Killing Marketing, co-written with Robert Rose 

Content Inc. podcast

This Old Marketing podcast with co-host Robert Rose

Where to find Joe & The Tilt

@JoePulizzi on Twitter, LinkedIn, Instagram, and Facebook  

thetilt.com

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