The alco-bev industry may be maturing in India but getting the right tasters, the digital and marketing experts poses a big challenge. In this episode of The Working Life, Nitu Bhushan CHRO, Pernod Ricard, South Asia highlights the firm's steps in bringing in more women, building a larger brand image through campus initiatives and how the firm is protecting its talent against the onslaught of FMCG firms.