Mauro Porcini defines design thinking on his own terms, focusing on three central pillars: empathy, strategy, and prototyping.

On the podcast, he discusses his approach to creating the PepsiCo Design and Innovation Center in New York City, a “startup within a corporation” that helps the food and beverage behemoth spark change and incubate breakthroughs. The Italian-born design mind also shares his limitless, five-step process to shifting company culture.