Kyle Killen (Awake; Lone Star) knows more about ratings than he cares to, and he's going to break it down for you starting with who, what, when, where, or IF watching matters. Dissecting Neilsen, DVRs, live viewing, social media, and streaming, hell answer questions like: What's a share? How everyone you know can be talking, tweeting and watching a show, but it still gets canceled? And why do ratings equal cancellation on one network but a hit on another? Following his 15 minute presentation, Killen sits down with top critics Alan Sepinwall (Hitfix), Matthew Zoller Seitz (Vulture), Todd Vanderwerff (A.V. Club), and Tara Ariano (Previously.tv) to discuss TV's growth in the past decade, where its going, and their contributions to a show's fate.

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