Objectives and Key Results (OKR) is a popular leadership process for setting, communicating and monitoring quarterly goals and results in organizations. The OKR framework consist of two key outcomes – Objectives and key results - this is what w

The First 90 Days Day 80 - Pirate Metrics

Dec 6th, 2017 12m 11s

Pirate metrics is essentially a way of categorizing different metrics and KPIs, and is made up of the metric stages which can be referred to as AARRR - Acquisition, Activation, Revenue, Retention and Referral. Many companies track metrics by th

The First 90 Days Day 68 - Power Of Referrals

Nov 21st, 2017 11m 23s

Today is Day 68 of The First 90 Days – titled Power of Referrals. In this episode we’re talking about how to encourage customers to actively promote your business out to their networks – otherwise known as word of mouth marketing – and build yo

The First 90 Days Day 66 - Feedback on what your customers really want

Nov 21st, 2017 15m 59s

Today is Day 66 of The First 90 Days – titled feedback on what your customers really want. It’s generally not the idea, or the person, or the technology that leads a start-up to achieve great success, but rather listening and acting on custome

The First 90 Days Day 61: Strategic Partnerships

Nov 14th, 2017 15m 11s

In this episode, we’re talking about how to find and leverage corporates and other partners to rapidly get more customers and grow your start-up!

The First 90 Days Day 59: Facebook Always Wins

Nov 14th, 2017 21m 20s

There are so many options available to you to acquire customers - but the trick when you're starting is not to spread yourself too thin. Pick one or two key channels and test how effective they are at acquiring customers. In this podcast, we ta

The First 90 Days Day 47: Nurturing your first customers

Oct 29th, 2017 17m 6s

Your customers don’t just become loyal customers overnight, you need to nurture your relationships through targeted and value-based interactions, to build loyalty.

The First 90 Days Day 45: Avoid the leaky bucket

Oct 26th, 2017 20m 17s

The First 90 Days Day 45 explains how you can turn leads into loyal, paying customers who will be true advocates for your business, and some of the tools available that can help you do this in an automated way as well as defining the best strat

The First 90 Days Day 41: Leads are the lifeblood of your business

Oct 20th, 2017 13m 51s

As always think big, start small and act fast. Lead generation is the initiation of customer interest so getting more leads is beneficial to any business. Here are a few of our simple hacks to get more leads.

The First 90 Days Day 39: Lead generation is simple if you offer real value

Oct 20th, 2017 22m 5s

We say simple because it is. The First 90 Days Day 39 gives insight into what exactly a lead is, why lead generation is a good investment, how to use your content to do the work for you, best ways to automate your lead generation process and si

TheFirst90Days Day 39: Lead generation is simple if you offer real value

Oct 20th, 2017 22m 5s

We say simple because it is – in Day 39 of The First 90 Days podcast we talk about why lead generation is a good investment when you’re using content that works for you, and automating your lead generation process – essentially bringing in lead

TheFirst90Days Day 35: How to maximise your content

Oct 16th, 2017 14m 5s

When you put time and effort into creating content, you want people to read it, right? With all the noise out there and so much content being created each day, it can be hard to both make sure people are discovering your content, and that it is

TheFirst90Days Day 33: Create content your customers actually want

Oct 16th, 2017 11m 47s

Create content your customers actually want – it sounds simple and obvious, but then why does most content get completely ignored, or if it’s not getting ignored, why does it very often not convert visitors to real customer?We explore this in

TheFirst90Days Day 31: To blog or not to blog

Oct 12th, 2017 12m 23s

Content is king they say… but it can also be a huge waste of time and effort, if you’re not creating the right content, that is going to pull in real customers.Today is Day 31 of The First 90 Days and we’re talking ‘to blog or not to blog’ –

TheFirst90Days Day 27: Making your website work for you

Oct 9th, 2017 20m 11s

The saying ‘if you build it, they will come’ does not hold true for business – it’s not enough to just create a website and hope – you need to make it work for you!Today is Day 27 of The First 90 Days and we discuss three things:1) How to op

TheFirst90Days Day 25: How should I build my website?

Oct 7th, 2017 21m 32s

Should you hire a team of developers, or find an ‘out-of-the-box’ solution for building your website? This is what we talk about in Day 25 of The First 90 Days podcast, and weigh in on both options from the standpoint of:1) Resources – both

TheFirst90Days Day 23: Do I need a website?

Oct 4th, 2017 17m 6s

Today is Day 23, and in this episode is called ‘Do I need a website’ and we’ll be talking about the importance of having a website for your business, and some of the questions you need to answer to make sure you have the correct web strategy in

TheFirst90Days Day 20: Style guide

Oct 1st, 2017 19m 32s

Your style guide is a set of standards and guidelines that ensure consistency of your brand, in writing and visuals – making it easy for your customers to quickly recognise you, and to work effectively with freelancers or when growing your team

TheFirst90Days Day 18: Value statements

Sep 30th, 2017 10m 21s

Brand value lives in the mind of your customers, so being able to succinctly describe the value that your business offers to customers is critical.Today is Day 18 of The First 90 days – titled ‘Value statements’ where we talk about crafting v

TheFirst90Days Day 17: Your verb, your noun and your voice

Sep 28th, 2017 11m 13s

Defining your brand is the first step you should take in your marketing plan – if you don’t define your brand, it will define itself – and it can be impossible to change later on.Today is Day 17 and we discuss a simple framework to help you d

TheFirst90Days Day 13: Wireframes

Sep 23rd, 2017 19m 35s

Today is Day 13 and we are talking about wireframes, and how to develop and use these to communicate the vision for your website or product.

TheFirst90Days Day 11: User Stories

Sep 21st, 2017 18m 17s

Can you put yourself in the shoes of your customer, and build what they really want?Today is Day 11 and we discuss user stories – how to understand and map out what your customers want from your product, and use this to underpin the developme

TheFirst90Days Day 10: Why are you different?

Sep 20th, 2017 19m 16s

How do you set yourself apart from your competitors, and make sure your customers know that you’re different?In Day 10 of The First 90 Days podcast we discuss this, and talk about a simple matrix that helps you evaluate your various competito

TheFirst90Days Day 8: Your big, hairy audacious goal

Sep 18th, 2017 20m 32s

What is your BIG, HAIRY, AUDACIOUS GOAL (‘BHAG’)? What is the single, long-term, measurable vision for your business that keeps you and your team motivated, and working in the same direction?In Day 8 of The First 90 Days podcast we talk abou

TheFirst90Days Day 5: The traditional business plan is dead

Sep 15th, 2017 27m 25s

If you’re writing a 50-page business plan before you’ve even started testing your idea in the market and getting first customers, then you’re moving too slowly.In Day 5 of The First 90 Days podcast we talk about the ‘business model on a page’