Commodity is known for its unique approach to fragrance, giving consumers greater control over the intensity and projection of a scent through its innovative Scent Space concept. 

The brand was first brought to life by a Kickstarter campaign in 2013, but was later purchased by Vicken Arslanian in 2019, who is also the founder of EuroPerfumes, a distributor for niche fragrances in the US. 

Vicken speaks to Sophie Smith, Senior News & Features Writer at the TheIndustry.beauty, about his decision to purchase Commodity, why it has undergone a rebrand and the impact of its docuseries which captures key moments in the company’s journey.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM and subscribe to our daily newsletter here.