Key aspects discussed related to how companies typically use KPIs

1. Start from the KPI and not from the problem and solution (for which the KPI was supposed to be an indicator)

2. Corrective actions are parochial and without causal power

3. Corrective actions that have causal power are corrective explanations and contain not only an action but also a goal and argument for how the action will cause the goal, but the corrective explanation is disconnected from the original explanation, i.e. does not serve to improve either one of both or both

4. KPI focus leads to the idea that only KPIs are a relevant source to criticise a solution. Whereas *any* creative argument can serve as good criticism to improve a solution (think about the aspects of a solution that are still not measurable because too early stage for example)