Heather Jensen
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Episodes of Therapy Marketing Solutions
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Are you pouring your heart and soul into your website copy, but crickets are your only response? Maybe you're unknowingly making one of the biggest copywriting mistakes that's killing your conversions. This week on the podcast, we'
Feeling lost in the wilderness of brand voice and tone? This episode of Brand Arche-what? is your guide! We'll introduce the powerful concept of brand archetypes, the universal characters that tap into our deepest emotions and motivations.
The more we understand about our ideal clients and who they are, the better we will be able to create marketing that resonates with them on a deeper level. In this episode, we will spend some time talking about customer personas, how to
Many people think their brand is only about their logo, color scheme, and font. Your brand is about so much more! This episode breaks down key elements of creating a solid brand. You don’t want to miss this one!
Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible? Join us today as we chat with Nicole McCance, founder of the McCance Method. H
Explore the art of creating a sales funnel: from the first interaction to lead generation, follow-up calls, and nurturing emails. Learn how touchpoints, outreach strategies, and a well-defined process can transform your sales funnel. Join us a
Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen! In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, a
Let’s talk websites. What goes on a website? What is essential for creating a great website? In this episode, we discuss it all on this website. Let’s unravel the mysteries of successful websites as we delve into the top 5 crucial elements you
Whether you are currently running a multi-location clinic or considering opening a second location, it is imp Whether you're a seasoned clinic owner or considering expanding your practice, this episode offers practical tips and real-world exper
You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits.In this episode, I talk about some of the benefits to blogging, why people don’t blog, who should not be blogging, and how to get started on your blog.
Are you running your practice, or do you feel like it is running you? This question may cross your mind from time to time. As a solopreneur, you bring clients in, treat clients, take progress notes, and still do all the admin for your business.
Many practices and clinics make the mistake of positioning themselves as the hero in their marketing and not the guide. In this episode, we delve into what exactly is a guide. And, why it is important in marketing your therapy practice?
Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from Colaluca Marketing to discuss how creating value for your clients can bri
Marketing your business well really comes down to one concept. This one concept can be the difference between a prospect choosing to work with you or another practice. It is a small idea, but it has a huge impact. In this week’s episode, we ta
Let’s dive into the exciting world of telehealth! In this episode, we speak to Kim Dutro Allen and K. Todd Houston, cohosts of the podcast Telepractice Today. Together, we'll uncover the potential of telehealth in transforming the way we approa
If you have done any amount of SEO or hired an SEO professional, then you have probably heard the term backlink. On today’s episode, I am joined by Elliott Jensen, our SEO guy. We break down what a backlink is, and how it can benefit, or even
You went to school to help individuals live healthier lives, but then you decided to open up a practice. While you are knowledgeable within your discipline, you may feel a little out of your depth when it comes to the day-to-day operations of r
You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the co
As a therapist, talking about money can feel like a taboo topic. Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been t
Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice. In today’s episode, we will
Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field. On this episode, we talk with Barry McGarrah, LMFT and the owner of Blue Sky Intensive Therapy
Marketing can seem overwhelming, but it doesn’t have to be if you have a content strategy in place. In this week’s episode, we break down how to build an effective and feasible content strategy. 20 Creative Ways To Repurpose Content by Hubs
We can probably all agree that dealing with insurance is about as much fun as getting a root canal, which is just one of the contributing reasons that private pay has become a better option for more therapists and counselors. But if you have r
Lead generators are a powerful tool for building your marketing. In this episode, we discuss how lead generators can help your business, what my favorite lead generators are, and how to identify the right lead generator for your practice. Addi
Creating clear expectations with clients can look different depending on the field you are in, but one thing is for sure, creating expectations for treatment is important for the success of your client and practice. In this episode, we sit dow
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