Human connection is so important for a variety of reasons. But as influencers, and as coaches it is really important for us to know how to connect with other people.

Ultimately by doing that we help them to see a new perspective, or see the world differently, and maybe even view themselves very differently. That is what human connection is all about. It is helping us to improve ourselves, and improve our perspective of the world, by engaging with other people.

There are certain ways you can do this in a really great way, in order to grow your influence, to grow your audience. In this video we are going to talk about two specific things you can do. So we are going to look at connection, and look at it from both sides so that you have strategies to approach it from two different angles.

Connection really comes down to similarities between you and whomever you are wanting to draw a connection with.

So to find those similarities in the business world we call this to know, to like and to trust. Typically when we see ourselves in somebody else, that makes us feel comfortable, because are familiar with ourselves; when we see that in somebody else we know it, we recognize it, we like it, and we can trust it, because it just feels really familiar.

That connection is really important. So how do you do that? We'll explore how in this episode.

Watch "They're Gonna Love You" episodes on YouTube: https://www.youtube.com/UCEgfa-ovLqX5uUo5MRnNBjA?sub_confirmation=1

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