Professor Regina Lee Blaszczyk (University of Leeds)

Professor Regina Lee BlaszczykThe Secret Life of a Colour Card

Who decides the colours of the seasons, and why? This presentation explores the hidden history of colour prediction for the creative industries by exploring how a shade card is designed. It pulls back the curtain on the inner workings of the transatlantic fashion system through a case study of the world's pioneering colour forecasting organization, its leading lady Margaret Hayden Rorke, and her Paris colour scouts. The colour forecasting methods that Mrs. Rorke set up in 1920s New York are still used today.