What has big data got to do with your content strategy? It's about using the information you collect and store to create powerful personalised messages. That's all well and good, but what does it mean to your workflow if you have to write to, c

Powerful Podcasts: Messaging has exploded. Attention spans have shrunk. So what for marketers?

May 11th, 2015 11m 14s

Messaging has exploded. Attention spans are shrinking. Our brains are forming new patterns. What does that mean for us humans? What does it mean for brand storytelling? Dan Machen, Head of Innovation at HeyHuman! and presenter at SXSW Interacti

Powerful Podcasts: 01 China. What's your communications strategy?

Mar 31st, 2015 22m 27s

Thinking of taking your business into China? We talk communications strategy with BRIC expert David Thomas, and CEO of one of China's largest Social Media agency, Mailman, Andrew Collins. Hosted by Kirsten Lees this is the first in the Powerful

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