What is the dark funnel?
Released Monday, 9th January 2023
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What is the dark funnel?
What is the dark funnel?
Monday, 9th January 2023
Good episode? Give it some love!
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Guest episode with Jerrel Arkes from the Inbound4cast.
In this episode Riaz Kanani talks with Jerrel Arkes about the dark funnel.
- What is the dark funnel?
- What is dark social?
- What can and can't you measure?
- What does this mean for B2B attribution?
- What is intent data and how can you use it?
#demandgeneration #darkfunnel #darksocial #intentdata #b2b #b2bmarketing
Watch more episodes of the Inbound4cast here: https://inbound4cast.com
Hosted on Acast. See acast.com/privacy for more information.
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Think Human: B2B
How are you winning customers today? Led by changing buyer behaviour, recent years have seen a dramatic shift in how companies succeed in their go to market activities. This podcast brings leading people from the B2B space to inspire and support how you can succeed today. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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