Overcoming objections in sales and business can be tough...I have to handle concerns and objections often just by virtue of being a magician. So, what's the solution? Transform what people perceive as your company's FLAWS into FEATURES.

Find out how to change people's perceptions—and Think Like a Magician™—in this episode, which profiles the way the Hell's Kitchen restaurant in Minneapolis turns the worst seats in their restaurant into the best.