Sorter is a tech startup looking to make neuromarketing more accessible to marketers. Their AI platform is the first of its kind to take large amounts of customer data, cross reference massive data sources, and make personalized messaging recommendations for your marketing.  In this episode, we speak with Will Ballance, co-founder and CEO of Sorter, to learn more about what neuromarketing is, how brands can segment their database around personality behaviors, and make a more personalized experience for each person in their database.  

Learn more at http://www.sorter.com  

Follow Sorter on Instagram at @sorterlabs

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