Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers
Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers
Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers
More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value.
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From The Podcast
Thinking Caps
Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challengeCheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.Join Podchaser to...
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