New is what it’s all about. People will be quick to tell you that innovation is the thing that drives business these days. If it’s not new, it’s irrelevant, obsolete and vulnerable to disruption, the process through which innovative businesses invade the territories of those who have failed to innovate, pin them down and take them apart piece by piece until they die. The catch is that within the category of things that the business cult of innovation deems insufficiently innovative… is humanity.