Lauren wants to unburden herself.  She felt conflicted on the shoot they were just on last week in LA. When she takes someone into the confessional booth, nobody wants to make another person cry, but how can there truly be growth if you aren’t helping others uncover those pain points and helping them figure out how to get out from under them? When you, as a business owner, start to see talking about what you DO from this angle, of going deep, you will change the nature of how people feel about you and your business.