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How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch Solway

How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch Solway

Released Wednesday, 30th January 2019
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How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch Solway

How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch Solway

How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch Solway

How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch Solway

Wednesday, 30th January 2019
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Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others.

He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO.

During our talk, we learn about:

  • What it takes to be successful as the first marketing executive
  • His viewpoints on how to use goals to improve alignment
  • The one product change that drastically improved revenue for Lavalife
  • How culture and brand are synonymous

I'd like your feedback:

  • What topics should we cover? Send me an email
  • Did you like the episode? I'd appreciate a short review.

Connect with Me:

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On Twitter @marcbitanga

On Instagram @marcbitanga

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This is Content.

Learn from world-class marketing execs, practitioners, entrepreneurs and thought leaders as they share the secrets to their success and their views on marketing and business trends. We discuss strategies, tactics and trends in content marketing, social media, growth marketing, demand generation and brand strategy. Guests share their tips on how to build a brand and marketing programs that attracts & retains customers, and keeps them coming back for more.

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