We all have core values, whether we have taken the time to recognize them or not, but what are they exactly? Core values are deeply engrained, guiding principles and values that we hold which form the foundation for how we work and live. Core values are often passed down from generation to generation, built into our nurture as children, and play a key role in the legacy that we leave as human beings but also as business owners. In today's episode, we go through reasons why you need to designate core values for your own legacy brand, how it impacts your messaging, and the clarity, consistency, and cohesion it will bring to your brand.

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