Gerard is the lead strategist for the Bacardi portfolio of brands at AMVBBDO, including, but not limited to:

-Bombay Sapphire-Dewars-Martini-Bacardi

Gerard's job involves defining global brand platform ideas, identifies cultural partnerships and aligning brands with purpose beyond profit.

For Gerard, it's important to have impact in all of this work, creating acts, not just ads.

Gerard has been a judge at several awards shows, including Cannes Lions International Festival of Creativity.

Prior to AMVBBDO, Gerard has worked at Droga5 and RGA - two agencies that completely re-defined what an advertising agency is and does.

SHOW NOTES

Blood normal:http://www.nickandnadja.com/#/new-gallery-1/

Nick and Nadja:http://www.nickandnadja.com/

Saturday Club:https://saturday-club.org/

Droga5:https://droga5.co.uk/

RGA:https://www.rga.com/offices/new-york