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Continuing from our conversation last week about networking and collaboration, and how people buy from those that they like, this week we talk about how to develop that Know, Like, and Trust Factor.

After staying up to watch the Oscars, we are a little loopy in this one, but we manage to discuss the importance of live video in building the Like factor, and the importance of referrals and providing valuable results as a way to develop Trust.

We also discuss Craig’s revelation that he wanted to create an online course about how artists can break into the film world as scenic artists. We take the last few minutes to think about what problem this course will solve and next steps to getting it out to market.

https://thismiserablejob.com/6