Bill Newton is a man of Hawaiian fishing tackle. Whether it's providing the best gear to fisherman worldwide or crafting his own line of equipment, Bill has built a strong brand and reputation in the fishing world today.I had the privilege of visiting Bill at his tackle shop on the island of Oahu where he talks story with me on his humble roots growing up in Hawaii, finding his his love for fishing, and creating the famous HIFishGear.com. Bill also shares his perspective on the multi-cultural roots of Hawaiian fishing, the various fish species that are highly prized in his local waters, and overall a fun chat about many different aspects of pursuing fish.You don't even need to love fishing to love listening to Bill today. You can find Bill's online tackle store at HIFishGear.com and check out his daily live webcasts on Instagram at @hifishgear. And for rad apparel with your favorite ocean imagery, check our sponsor Kalletka Undersea and enter coupon code THISOCEAN15 for 15% off all merch at check out.