Frank Kenny has twice been a guest on the show. This week hegraciously interviews me to discover and share the top takeawaysfrom Social Media Marketing World 2016, which was hosted in SanDiego, CA last week. 

Now that Social Media Marketing World has grown to over 3,000attendees from around the world, one might imagine it would bedifficult to get results. However, with over 200 volunteers,hundreds of educational sessions, and many networkingopportunities, just a little planning made it possible for me toaccomplish my objectives.

The key was having a strategy and following it. And that is alsomy top takeaway from the event.

Content strategy isn't sexy, but it is indeed what everyone wastalking about at this event. Listen to the audio as Frank and Idiscuss ideas from dozens of presenters, including one strategyeveryone can implement: Taking the 3% Challenge.

Show Notes

For detailed show notes and relevant links to useful socialmedia productivity tools, go to Content Strategy: Takeaways From Social Media Marketing World2016