How do we get from a research article to an eye-catching headline in your local newspaper? Join Dr. Sammy (Dr. Samuel Ramsey) as he hosts our new This Study Shows: Spotlights and follows science communication in action. In this episode, we're talking to Dr. Martin Fisher, the author of a face mask study that went viral during the COVID-19 pandemic and fed into conversation about whether masks were truly effective or not, and Sarah Avery, the director of the Duke Health News Office who helped bring this research to the media.