Indians are tough customers. Or so the folklore goes. We think otherwise. Yes we are legendary at stretching every Rupee and generous with their dreams. We push for deals as a rule, harder when we are buying a car or motorcycle. But is that really who we are? Kartikeya Singhee and Shumi discuss what they think Indian customers really want. And why a simple thing like this is so hard for so many brands to grasp. If you've missed seeing our other podcast episodes, the playlist link is https://www.bit.ly/thisconnect_yt