When we call facial tissue Kleenex, that's a form of genericization. It turns out that happens with wine as well!

This week, Philip talks about the history of Hermitage, one of the first genericized brands in wine. A story that begins in the Crusades ends up all the way in Australia and South Africa.

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Liam is inspired by the public art in San Francisco to talk about Bacchus and wine gods around the world. Awaken Bacchus!

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