Mark Hirschey – Work of Mark Hirschey CC BY-SA 2.0—

This is the first case that I recall where one of my marketing messages was newsjacked! Newsjacking is where you weigh in on a recent news worthy topic and tell your story, leveraging the press coverage. Warren Buffett just picked up a theme that I have been preaching for over a month: What will retail look like in 10 years?

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