Episode Transcript
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0:01
They said it couldn't be done. They said you
0:03
couldn't fill up to be okay soon.
0:05
They said it was impossible. But yet if
0:07
you look, it appears being full.
0:10
Oh, we're making America boom again.
0:12
It's all very all very
0:14
full. Lots of work at the University
0:17
of John Kelly and and Devon
0:19
and Darlin and -- And this mine and
0:22
this hat. So there
0:24
it is.
0:35
Alright. So on today's show, what I'm gonna be
0:37
doing is I'm gonna walk you through how I
0:40
helped the Tulsa Oilers to have
0:42
perpetually sold out games.
0:44
And to give you little context, the Tulsa Oilers
0:47
are a professional hockey team,
0:49
and they're based in Tulsa, Oklahoma. And
0:51
the the core problem we have is that in Tulsa,
0:53
Oklahoma, most people
0:55
don't like to watch a lot of hockey Most
0:57
people don't know a lot about hockey, but
1:00
they have a professional hockey team based in Oklahoma.
1:02
So my task was to help sell
1:05
out the team, sell out the games,
1:07
fill up the arena, the Bank of Oklahoma Center in
1:09
a perpetual way so that every game
1:11
was a sellout. And so what you're gonna see
1:13
folks is You're gonna see the fruition of
1:15
that. You're gonna hear Taylor Hall talk
1:17
about what we did for him, and then I'm gonna
1:19
break it down into the specific steps that we had
1:22
to take to help him sell out the
1:24
Tulsa Oilers games
1:25
perpetually. Now why does this apply to you?
1:27
Because
1:28
growing the Tulsa Oilers Hockey
1:31
team attendance is the exact same
1:33
that the process of growing the hockey team is the exact
1:35
same process that I would take you through if you're
1:38
a dentist or if you sell mufflers.
1:40
Or if you're an optometrist. The
1:42
the workflow is the the same
1:44
regardless of what industry you're in.
1:47
And we're gonna talk about the workflow
1:49
and specifically what we did to grow
1:51
the Tulsa Oilers ice hockey
1:53
attendants. And so nothing further new.
1:55
Here's a brief testimonial from
1:57
Taylor Hall. The general manager
1:59
at the time of the
2:01
Oilers, my direct contact, the one
2:03
that hired me, to help him
2:05
grow the attendance of the Tulsa Oilers ICE
2:07
Hockey
2:07
team. My name is
2:09
Taylor Hall. I'm the general manager of
2:12
the Tulsa Oil professional hockey team.
2:16
You know, our goal every night here at
2:18
the BOK center is to try to fill the seats
2:20
with with lots of people and
2:22
create a, you know, an exciting environment.
2:25
So when somebody comes to a game, they
2:27
wanna come back. Working
2:30
with Clay and the staff at Thrive,
2:33
they've really helped, you know, us
2:35
in many, many ways website,
2:38
and graphic design, and video production,
2:40
and a lot of things that go on in a lot of businesses,
2:42
including ours, doesn't have a staff for
2:45
a full time, you know, videographer or
2:47
graphic designer. But the biggest
2:49
thing that we noticed was needle mover. More
2:51
sales, more attendance, more
2:54
successes in business. We had a record
2:56
year last season working with play for the first
2:58
time. Our average attendance
3:00
is higher than it's ever been.
3:03
So there was a lot of really cool things that we
3:05
did and they worked. That's
3:07
the nice thing about working with Clay and
3:09
the team over there. It's just not one
3:11
person you get the entire team. If you
3:13
need videos, design and editing
3:16
and production. They've got that. If you need
3:18
graphic design, if you need some
3:20
coaching, your salespeople, and
3:22
call scripts PR. They
3:24
offer all that clay
3:26
was instrumental in helping
3:28
guiding us and getting us on the
3:30
right track so that, you know, we could,
3:33
you know, really, you know, raise
3:35
the raise the bar and become ultra
3:37
successful. So it's been an amazing
3:39
experience for us.
3:43
Alright. So how did we help the Tulsa Oilers
3:45
to grow their attendance and how can you grow
3:47
your business? Well, if you go to
3:50
Thrivetime show dot com forward
3:52
slash millionaire, you can download,
3:55
for free, an ebook copy
3:57
of my newest book here called How
3:59
To Become Sustainably Rich.
4:02
And you can go to page five and you can follow along.
4:04
This is called workflow. Alright. So step
4:06
number one. Box number one, it would be very helpful if
4:08
you could see it right now. So if you could download that
4:10
go to Thrivetime dot com forward slash millionaire.
4:12
can download it. So box number one,
4:14
I sat down with Taylor and I said Taylor, I need
4:17
to know your revenue goals. What
4:19
are your revenue goals? And
4:21
what are your, you know, what are your total
4:23
weekly gross revenue goals? We went over that information.
4:26
We documented it. Boom. Okay? What
4:28
gets measured, gets done? You know,
4:30
that the pin is for remembering.
4:33
The mind is for thinking. We wrote it down. Second,
4:35
box two, by the way, the tent commandments were written
4:37
down. They were not an oral tradition. They were written down.
4:40
Okay. So we inscribed it on the tablet.
4:42
We took note. Okay. Box two. Is
4:44
we we determine how many customers we needed
4:46
to break even. And so to break
4:48
even, he told me that I need to get this many
4:50
people inside the arena
4:52
to breakeven. This is how many people you
4:54
look at a big arena with seventeen thousand people
4:57
seating capacity. How many people need to be
4:59
there just to breakeven? Box
5:01
three. I said, how many hours per week are you
5:03
willing to work? Now, this is a question that's very controversial
5:06
because of nineteen thirty eight, Franklin
5:08
Delano rose Roosevelt rolled out what's called
5:10
the Fair Labor Standards Act. And since
5:12
so so since nineteen thirty eight, there are a
5:14
lot of wonderful people that think you can become successful
5:16
in less forty hours a week because the forty hour work
5:18
week was invented in nineteen thirty eight. So
5:21
previous to that, people looked at the book of Genesis
5:24
and Exodus that taught work six days and rest
5:26
on the seventh. So Previous for the
5:28
history of western culture,
5:31
America, the founding fathers, the people,
5:33
the early settlers, they all worked six days a week,
5:35
and they rested on the seventh. Now you have a
5:37
culture where people are obsessed about working forty
5:39
hours a week. And so I remember talking to Taylor and
5:41
I'm like, how many hours a week are you willing to work?
5:43
And most people work a very different
5:45
schedule than I have. Their boundaries are very different.
5:47
I wake up at three and I work till six.
5:50
I do it every day. All my clients
5:52
can always come shadow me and see what I do. I do
5:54
it every day. Very consistently and
5:56
that's my normal, you know. So I'm working three AM
5:58
to six PM, six days a week and that's what I like.
6:01
So we talked about it and we found out, you know,
6:03
he's he's not work that many hours. Okay.
6:05
Great. How many hours is he willing to work? We wrote that number
6:07
down. What boundaries do you
6:09
have? You know, and he let
6:11
let me know. This is what I'm willing to do. I'm not willing
6:14
to do this in terms of his time and his schedule. Okay.
6:16
Now box four, we had to define
6:18
as unique value proposition. What is
6:20
it? That he could offer the market
6:23
in exchange for the money that
6:25
he was seeking. What it was the value proposition?
6:27
What could he do? Differently at
6:29
the Oilers differently than other
6:33
things fighting for your attention. The casinos
6:35
fighting for your attention Other professional sporting
6:37
events fighting for your attention, college, footballs,
6:39
fighting for your attention, TVs, fighting for
6:41
your attention. A lot of people are spending money to be
6:43
entertained. So how are we going to win?
6:46
And so he told me this top three competitors, we
6:48
wrote it down. And I mystery
6:50
shopped the competition. He mystery shopped the competition.
6:53
So we knew what the other competitors were doing.
6:55
The other college sporting events,
6:57
the other professional sporting events, the other
6:59
entertainment events, and then we had to improve
7:01
the branding. At the time, I started working with
7:03
the Tulsa Oilers dot com. I no longer work with them
7:06
as the businesses over time. Sometimes they
7:08
will change hands. Sometimes
7:10
the client I'll work with will no longer work with the business
7:12
or the business gets old, but at the time I was working
7:14
with them, their branding was rough.
7:17
You know, the logo was rough, the website was rough,
7:19
the print piece was rough, everything was rough. And
7:22
so I had to redo
7:24
all of it, which to me
7:26
isn't stressful. It's actually I like doing
7:28
but clients get emotionally
7:31
attached to what doesn't work.
7:33
So it's like, oh, we've had the same logos since
7:35
nineteen seventy eight. You know, we've had
7:37
the same website since two thousand five
7:40
or There's a lot of
7:41
that, a lot of colloquialisms, a lot of historical
7:43
momentum to things that don't work, a lot of nostalgia.
7:47
But
7:47
when milk is bad, you throw it out. Right? So you
7:49
have to move on. And so we we agreed we're gonna make
7:51
some big changes. We updated the website, updated
7:53
the print pieces, updated the menus, updated,
7:55
every print piece, everything people see, the business cards,
7:57
boom. Then we came up with a three legged marketing
8:00
stool. Now this right here is how are you
8:02
gonna reach your ideal and likely buyers? Now I'll tell
8:04
you what we did for him. We ran Facebook
8:06
ads to his ideal and likely buyers
8:08
in conjunction with Instagram. Two,
8:11
we made sure we gathered objective Google reviews
8:13
from happy people that attended the event.
8:16
Right? The attended the event. And we ran retargeting
8:18
ads to follow people around the Internet if they went out
8:20
to the games. So again, what were we doing?
8:22
We're running Instagram and Facebook ads to his
8:25
ideal and likely buyers based upon the zip
8:27
codes that they live in and their gender, that
8:29
kind of thing. And then two, we
8:31
were getting reviews from happy attendees
8:33
to make sure they were happy. And then we were getting
8:35
Google reviews. And then the final thing was
8:38
we were getting we were launching, retargeting ads,
8:40
those are ads that follow you around the Internet. Well,
8:43
guess what the problem was? We
8:45
couldn't get people to get reviews. Why?
8:48
Because people don't wanna get reviews. Because
8:50
that requires you picking up the phone, calling
8:53
someone who bought a ticket, and asking them if they
8:55
were happy. And if they say yes, ask them to leave a
8:57
review. And guess what? Most
8:59
people aren't gonna leave a review unless they're
9:01
incentivized to do so. So we called them and said,
9:03
hey, were you happy at the game? They said, yes.
9:05
We said, hey, If you could leave us a review
9:07
today, you are entered in for a chance
9:09
to win a season of season pass.
9:11
For VIP season pass to attend every
9:14
game, and guess what? People will leave
9:16
a review, but there's gotta be some kind
9:18
of carrot to make somebody
9:20
wanna go through the hassle of doing it. Then we have to
9:22
say, do you know how to do it? And
9:25
the the the fan says, no, I I don't
9:27
know how to leave Google review. Then we have to walk
9:29
him through that, so we had to work through that.
9:31
Then the leads started coming in. And
9:34
this is box seven, by the way. And the problem
9:36
was we didn't have sales scripts, so I wrote the
9:38
sales scripts. Well, what was the problem? People weren't following
9:40
the scripts? Why weren't people following the scripts? I
9:42
don't know. Why do people cheat on their taxes?
9:45
Why does seventy five percent of people this
9:47
is a a fact. Why do eighty five
9:49
percent of people lie on their resumes according
9:52
to magazine. Why do seventy five
9:54
percent of people steal from the workplace? Why
9:56
do seventy five percent of people steal from the workplace
9:58
according to the US Chamber. Look it up folks. Why
10:00
do eighty five percent of people lie on their resumes?
10:03
I don't know. Why do people cheat on their
10:05
taxes? I don't know. But you
10:07
know what? We had to install call recording.
10:09
Why? Because with every business, every single
10:11
time I've ever worked with ever. If you don't have call recording,
10:13
it will not work. Why? Because people will
10:15
not follow systems. Why? I don't
10:18
know. Why do people cheat on their taxes? I don't
10:20
know. Why do people cheat on their spouses? don't
10:22
know. Why are people speeding all the time, violating?
10:24
I don't know. I don't know. I don't know. Why
10:27
do people not
10:29
replace the toilet paper when you get down to the final
10:31
roll? I don't know. I don't know. Why do people not pick
10:33
up trash? Why do people not put the shopping
10:35
cart back after they checkout
10:37
at Target? They buy their goods at Target?
10:40
They take the shopping cart out. They put in their and
10:42
they leave the shopping cart in the middle of parking lot. I don't
10:44
know why why did people
10:46
smoke? Did we know it's bad for us? Yes.
10:50
Why? It just comes down to the
10:52
fact that people are not gonna follow rules unless
10:54
there are carrots and sticks. So
10:57
then we had to create a one sheet. A one sheet
10:59
is an eight eight and a half by eleven document
11:02
that explains briefly all pricing options.
11:04
Right? And you have to make it released to sync because otherwise
11:06
people cannot handle it. Your employees can't understand
11:08
it. Understand it. The customers can't understand
11:11
it. Nobody can understand what you're offering
11:13
if you can't explain it in one sheet or less. If
11:15
it's like a ten page document or a trifold
11:17
double, you know, the front and back, people get
11:19
confused. So I had to work through
11:22
that. The text had to be
11:24
left justified. All the pricing had to
11:26
make sense. It had you know, then we had to track
11:28
And tracking was a huge problem.
11:30
Why? Because nobody wants to track. They
11:32
just don't want to. You know, I've got a
11:35
a client I've worked with for years. He's a personal
11:37
trainer. What he tells us, this is a true thing.
11:39
He well, this is true story. He's a fitness, personal
11:41
trainer. He has phenomenal results for
11:43
his clients. He tells him this. If
11:45
you're a client of mine, I need you to
11:47
track every meal what you're eating with me.
11:50
And if not, I'm gonna charge
11:52
you double your monthly
11:54
personal training fee and then I'm gonna
11:56
cancel you. And it's like, what? He's
11:58
like, I'm a personal trainer. Charge
12:00
you fifteen hundred dollars a month to be a trainer.
12:02
It's one on one. I'm gonna work with you four times a week.
12:04
You're gonna get in great shape. But if you
12:07
don't follow if you don't track your
12:09
diet, I'm gonna charge you double
12:11
of what I would normally charge because
12:14
it's not worth my time. It's like double the work.
12:17
It's emotional now. Now it's not even the know,
12:19
logical. And because because he knows
12:21
if you only eat meat, vegetables,
12:24
and water, you can't possibly gain weight.
12:27
If all you're consuming is vegetables, meat
12:29
and water, you can't gain weight. And he knows
12:32
that people are saying, why? I pretty
12:34
much are eating clean. Well, you are eating cleaner,
12:36
you're not eating clean, and so he doesn't wanna that
12:38
they're in debate with you about the effectiveness
12:40
of his training. And guess what?
12:43
He's found people that will lose. I'm not kidding.
12:45
People will lose thirty pounds in the first forty
12:47
five days just by only eating
12:50
vegetables, meat, and water.
12:52
But he found early on in his career, there's
12:54
no point signing somebody up for personal
12:56
training if they won't document their food.
12:58
They won't document their food intake. So
13:00
what am I saying? If you don't track your numbers,
13:02
it's very hard to know what you're doing
13:04
well, what you're not, and we had we struggled with. We worked
13:06
through that, but it was and I had
13:07
to get aggressive with some people. That's
13:09
why only like to work with the owner because I
13:12
don't have a thought to fire
13:14
people in my own organizations if somebody won't track
13:16
fire them. You know, have a motivational talk like, hey,
13:18
do what's required or be fired. That's
13:20
what I say a lot, by the way. That's my little phrase. Feel
13:22
free to steal that. Do what's required or be fired.
13:25
And then people are like, oh, I can't believe you would say that
13:27
in line. I mean, okay. I
13:29
mean, to me, it's not an emotional thing.
13:31
I mean, if I have a tire on my car in the gets
13:33
working, I'll replace it. Because the function
13:35
of the tire is to drive is to make
13:37
the car move. Right? That's that's function of the tire. If
13:39
I have an employee that won't do what's required, what are they
13:41
doing? I mean, Am I paying to have friends
13:44
hang out with me? I don't know. Okay. Next box, we had
13:46
to determine the the sustainable customer acquisition
13:48
costs. What does it cost to
13:50
obtain each customer? And
13:52
at that point, nobody knew because they were
13:54
buying billboards, they were doing TV ads,
13:57
they were doing mailers, magazines,
13:59
and I what's your total budget that you're spending
14:01
on advertising? He told me, and I'm
14:03
going okay. So do you what does
14:06
it cost to obtain every ticket buyer? And
14:08
we found out that number. So the number was very
14:10
high. There was a lot of money to get every
14:12
ticket buyer. It almost was more
14:14
money. We were spending almost they they were spending
14:16
almost more money to get
14:18
a new customer than the cost of than than than than
14:20
they were selling a ticket for. So the cost
14:22
of a ticket, you know, the average ticket's like forty
14:24
bucks. And they were spending almost that much on getting
14:26
new people to the games. It's pretty crazy. Then
14:29
box nine, we had to create a repeatable
14:32
system and process for everything, checklists.
14:34
You know, the music. When do you play
14:36
the sound? When do you
14:39
play the sound? Go. You know, when do
14:41
you play the know,
14:47
we have to have a checklist, a game checklist,
14:49
you know, when are we rolling out the zomboni? You
14:51
know, when are we Where are we throwing out t
14:53
shirts? So it had to make a timeline. Like, it can't
14:55
be in your head. It's like, what is the what is the
14:57
agenda for every game? Right? It's like
14:59
the the DDT shirts presented to you
15:01
by the good folks that Yada yada forward. You know,
15:03
what time does that happen? So you had to get the
15:05
checklist and systems. Passwords. Man,
15:07
getting passwords from people. That'll make you crazy.
15:10
Okay. In box ten, managing
15:12
people. We had to you
15:14
know, I'd ask him, what people on your team aren't
15:16
doing their jobs? And he's like, well, this
15:19
guy and that guy and that guy. And what
15:21
happens if they don't do their jobs? It turns out there
15:23
was no merit based pay. You have to have
15:25
merit based pay. So I said, let's change
15:27
it up a little bit. How about every time someone
15:29
sells a ticket, they get this amount of commission?
15:33
And it's like, what? Because people are used
15:35
to hourly ticket sales. You know, could
15:37
you imagine how motivated you would not be if you
15:39
worked in a call center selling tickets to a professional
15:41
hockey event and you got paid flat hourly
15:43
and no commission? What? So we put
15:46
it in commission and then people say, well, I don't
15:48
have I don't have any money to afford commission.
15:50
Okay? So I said, let's raise the prices
15:53
and then just give it to people in commission. So
15:56
there it is. Boom. That's that's the problem
15:58
solved. Okay? Then we created repetitive weekly
16:01
schedule. So we had to have every week. There's
16:03
a set time we're doing daily huddle every day.
16:05
Daily huddle every day. Hold the team accountable
16:07
every day. If we gotta we gotta fill up that arena
16:09
bay, we gotta sell fifteen thousand tickets. We gotta fill it up. We gotta
16:11
have a daily huddle every day. Many tickets did you
16:13
sell? Carl, Carl, how many tickets did
16:15
you sell? Mike, how many tickets did you sell? Eddie, how many
16:17
tickets did you sell? We gotta hold people accountable to daily
16:19
numbers. And most people don't like
16:21
that. Why? I don't know. Why don't
16:24
people run themselves through
16:26
boot camp style workout every day by themselves?
16:28
Because most people need to be pushed. Right? That's why
16:30
people go to basic training in the military, they usually
16:33
come back in great physical shape. Why? Because
16:35
the person training them, they're they're the
16:38
drill master, the drill sergeant, he
16:40
forces you to be successful. That's
16:42
what it's like. So the next box
16:45
You have to create human resources and recruitment
16:47
system. So you gotta install
16:49
what I call the group interview. And
16:52
on part two of today's job. You're insert audio
16:54
so you can hear what the group interviews like, but you have to
16:56
interview new candidates every week because
16:58
if somebody's sick, someone has a baby,
17:00
someone's traveling, the business can't
17:03
stop. And what we found is the business
17:05
was very casual. And casualness
17:07
causes casualties. So when somebody
17:09
is and when everyone on your team feels like they
17:12
could call in sick when they want or be gone whenever
17:14
they want, then you can't have any consistency. And
17:17
it's irritating to everybody and it's demoralizing
17:19
and nothing gets done. Alright? And then
17:21
we had to do accounting. And that's what we
17:23
did. And the the thing that we
17:25
did that's that's not on this path but
17:27
I wanna make sure we we you you grasp this
17:29
idea. We developed a no brainer, and
17:31
the no brainer went like this. You
17:34
could get four tickets
17:35
and four hot dogs and
17:38
four beverages for forty
17:40
bucks. That was the no brainer. That
17:42
was the offer. Tossed Oilers and
17:44
it was on the website. Get four
17:46
tickets, four hot dogs, and four beverages
17:48
for forty bucks. And you know
17:50
what? People who didn't know anything about
17:53
hockey were like, man, I'm seeing this ad,
17:55
four tickets, four hot dogs, and four
17:57
beverages for forty bucks. Why
17:59
not? That's a great deal. Right? So
18:01
people show up at the be okay. They show
18:03
up. The arena's packed. People
18:06
are fired up. There's a good energy there.
18:09
And then the people at the front door, they said,
18:11
hey, you bought a ticket. Do you wanna
18:13
upgrade your ticket to the lower level?
18:16
And the consumer says, what do you mean?
18:18
You go, well, for eighty bucks, you can sit lower,
18:21
right against the glass, you can experience hockey,
18:23
If not, you sit in the upper deck four for
18:25
forty, what do you wanna do? And guess what?
18:28
One out of two, one out of three people are like, I wanna
18:30
go down to the lower ball. And that
18:32
is how we did it. And so if you're out
18:34
there today and you're saying, I wanna take my
18:36
business to the next level and you're tired of tired of
18:38
all the woo woo books and all the feelings,
18:41
books, and all the self help books. You just wanna
18:43
know, what is the proven path to grow my business?
18:46
Go to Thrivetime show dot com. Click on
18:48
testimonials. Testimonials. Testimonials.
18:51
You'll go there and you're gonna see over two thousand
18:54
testimonials of real people out there just like
18:56
you. Just like Taylor of the Tulsa Oilers
18:58
that were stuck and they got
19:00
unstuck and they implemented this
19:02
system and there's nuances for every industry,
19:04
but they implemented the system They had massive
19:07
success and that, my friends, is how we sold
19:09
out the Tulsa, Oilers Games,
19:11
perpetually. And if you wanna schedule a free thirteen
19:13
point assessment with me, a free thirteen point assessment
19:16
with me. You can schedule that at Thrivetime
19:18
show dot com. We only take on a hundred
19:20
and sixty clients, so we have a call screener
19:22
that we'll talk to you, see if it's a good fit and book
19:24
of time. For me to talk to you if it's a good
19:26
fit. Also, if you wanna attend
19:28
our in person workshops and we do
19:30
those every two months, we've never stopped doing
19:32
them since two thousand five every two months,
19:35
I do those and you can learn more about those. And those
19:37
are two hundred and fifty dollars to go to
19:39
or whatever price you can afford. And I do that
19:41
because I grew up poor Now I know what it's like to
19:43
need a hand up. I don't do hand out. It's not free,
19:45
but you can pay whatever price you wanna pay, and
19:47
you can learn more about that at Thrivetime show
19:50
dot com as well. My name is Blake
19:52
Clark, and I wanna remind you you gotta ring the boom, because boom
19:54
stands for big, overwhelming, optimistic
19:56
momentum. That's what that's what it requires to push
19:59
through and have your breakthrough. You gotta bring that
20:01
big overwhelming, optimistic momentum
20:03
each and every day. And as any further ado,
20:05
here we go. Three, two, what?
20:08
Boom.
21:04
I'm Dr. Mark Moore. I'm a Pete after Dennis
21:06
through our new digital marketing plan, we have
21:09
seen a market increase in
21:11
number of new patients that we're seeing every month
21:13
year over year. One month, for
21:15
example, went from one
21:17
hundred and ten new patients the previous
21:19
year to over one hundred and eighty new patients
21:23
in the same month. And
21:25
overall, our average is running
21:27
about forty percent to forty two percent increase
21:29
month over month year over
21:32
year. The group of people required to
21:34
implement our new digital marketing plan
21:36
is immense, starting with business
21:38
coach, videographers, photographers,
21:42
web design stack when I graduated in school
21:44
in nineteen eighty five, nobody advertised.
21:47
The only marketing that was ethically
21:50
allowed in everybody's eyes was
21:52
mouth to mouth marketing. By choosing
21:55
to use the services, you're choosing
21:57
to use a proven turnkey marketing
21:59
and coaching system. That will
22:01
grow your practice and get you the results
22:03
that you were looking for. I went to the University
22:06
of Oklahoma College of Ministry, graduated
22:09
in nineteen eighty three. And then I did my pediatric
22:11
dental residency at Baylor College
22:14
of Ministry from nineteen eighty three to nineteen
22:16
eighty five. I established
22:18
my practice here in Tulsa in nineteen eighty
22:20
five. One of the things that I hear in
22:22
my world a lot as a as a business
22:24
consultant to from business owners is they
22:26
will tell me Clay, I want you to
22:28
help me, but my industry is
22:31
is different. And so on
22:33
today's show, I'm gonna introduce you to a wonderful
22:35
client who's pediatric dentist.
22:37
And I also am gonna introduce you to a wonderful
22:39
client who's a real estate agent. And I'm
22:41
also gonna introduce you to a wonderful client who does
22:43
mortgages and a wonderful client who's family
22:46
doctor and wonderful client who trains
22:48
dogs and wonderful client who runs
22:51
the UPS stores for all of Canada.
22:53
The I'll introduce you to a wonderful client who
22:55
has a massive real estate empire real
22:59
real estate and franchise empire. Then I'm gonna
23:01
introduce you to a wonderful client that sells new
23:04
homes and I'm gonna introduce you to a wonderful
23:06
client who
23:08
sells insurance and then wonderful client who
23:11
runs a church and a wonderful client who
23:15
and the
23:16
wonderful client who sells insurance. I think mentioned that
23:18
wonderful client that has research lab.
23:20
And and at at the end of the day, you'll discover that
23:23
if you will follow the proven
23:25
systems that I will teach you and are in person
23:27
workshops, or through our
23:29
one on one coaching program, it's
23:32
like bumper bowling for business. It's
23:34
like if if you're if you're tired of of throwing
23:36
gutter balls, and you wanna have
23:38
success, this system will
23:40
absolutely change your life. It's a a
23:42
it's a step by step system. It's a linear workflow.
23:45
It's gonna absolutely change your life. Now that
23:47
before I do, here is doctor Moro,
23:49
sharing about how this system has changed
23:52
his life. And the the his his
23:54
business life and the lives of his employees
23:56
and the the growth of his
23:58
pediatric
23:59
dentistry.
24:00
So here we go.
24:02
Hello. My name is Charles Cola with Cola Fitness.
24:05
Today, I wanna tell you a little bit about Clay Clark and how
24:07
know Clay Clark. Clay Clark has been my business
24:09
coach since two thousand seventeen. He's helped us
24:11
grow from two locations to now six locations.
24:14
We're planning to do seven locations in seven
24:16
years and then franchise and Clay has done great job
24:18
of helping us navigate anything that has
24:20
to do with, like, running the business,
24:22
building the systems, the checklist, the workflows,
24:25
the audit how to how to
24:27
navigate lease agreements, how to
24:30
buy property, how to
24:32
work with brokers and Oilers, This guy is
24:34
just amazing. He's he's this kind of guy
24:36
is working every single industry. He's written books
24:38
with, like, Lee Crockwell, Head of Disney with the forty
24:40
thousand cast members. He's friends with,
24:42
like, Michael and Dan. He does reawaken
24:45
America tours where he does these tours all across
24:47
the country where ten thousand or more people show
24:49
up to some of these tours on the day
24:51
to day. He does anywhere from
24:54
about hundred and sixty companies. He's
24:56
at the top. He has a team of
24:59
business coaches, video geographers and
25:02
graphic designers and web developers, and
25:04
they run hundred and sixty companies every
25:06
single week. So think of this guy with
25:08
a team of business coaches running hundred and sixty
25:10
companies. So in the weekly, he's running
25:13
a hundred and sixty companies every
25:15
six to eight weeks. He's doing reawaken America
25:17
tours. Every six to eight weeks, he's also
25:19
doing business conferences where
25:21
two hundred people show up, and he teaches people
25:23
a thirteen step proven them that he's done
25:25
and work with billionaires, helping them grow
25:27
their companies. So he's I've seen guys from
25:30
startups, go from startup to being multimillionaires,
25:33
teaching people how get time freedom and financial
25:35
freedom through the system critical
25:38
thinking, document creation, making
25:40
it, putting it into a or organizing
25:43
everything in their head to building into a
25:45
a franchisable, scalable business. Like, one of
25:47
his business has, like, five hundred franchises. That's
25:49
just one of the companies hands that he works with.
25:51
So amazing guy, Elon Musk,
25:54
kind of like smart guy. He
25:56
kinda comes off sometimes a socially awkward
25:58
but he's so brilliant. And he's taught
26:00
me so much when I say that, like,
26:03
Clay is Like, he doesn't care what people
26:05
think when you're talking to him. He cares about
26:07
where you're going in your life and where can get
26:09
you to go. And and that's what I like
26:11
most about. He's like he's like a a good coach.
26:14
A coach isn't just making you good all A coach
26:16
is actually helping you get to the best
26:18
you and Clay has been an amazing business coach.
26:20
Through the course of that, we became friends. Miles
26:24
really most impressed with him is when I was shadowing
26:26
him one time. We went into a business
26:28
deal and listened to it. I I got to shadow and
26:30
listened to it. And when we walked out, I knew
26:32
that he could make millions on the deal, and they
26:34
were super excited about working with him. And
26:36
he told me he's like, I'm not gonna touch it. I'm gonna
26:38
turn it down because he knew it was
26:40
gonna harm the common good of
26:42
people in the long run, and the
26:44
guy's integrity just really wowed
26:47
me. brought Oilers to my
26:49
eyes to see that this guy his he doesn't
26:51
his highest desire was to do what's right.
26:54
And, anyways, just just
26:56
just an amazing man. So, anyways, impacted
26:58
me a lot. He's helped navigate anytime
27:00
I've gotten nervous worried about how
27:02
to run the company or, you know,
27:05
navigating competition and and and
27:08
and economy that's, like, I remember
27:10
we got closed down for three months. He helped us
27:12
navigate on how to stay open, how to
27:14
how to get back over and how to just
27:16
survive through all the COVID shutdowns, lockdowns,
27:19
because our clubs are all closed for three
27:21
months, and you have three hundred and fifty thousand dollars
27:23
of bills you guys to pay, and
27:26
we have no accounts receivable. He
27:28
helped us navigate that. And, of course,
27:30
we were conservative enough that we could afford
27:32
to to take that on for a period of time. But
27:34
he was he was great man. Very
27:37
impressed with him. So Clay, thank you for everything
27:39
you're doing. And I encourage you
27:41
if you if you haven't worked with Clay, work with
27:43
Clay, he's gonna have to magnify you. And
27:45
there's nobody I have ever met that
27:47
has the ability to work as hard as he does. He
27:49
probably probably sleeps four, maybe six
27:51
hours a day, and literally the rest of the time he's working,
27:54
and he can outwork everybody in the room
27:56
every single day, and and he will loves
27:58
it. So, anyways, this is Charles
28:00
Cola with Cola Fitness. Thank you, Clay.
28:03
And anybody out there that's wanting to work with Clay,
28:05
it's a great great opportunity
28:07
to ever work with
28:08
him. So you guys have a blessed one. This is Charles
28:10
Cola. We'll see you guys. Bye bye. Hi.
28:13
I'm Aaron Antis with Shaw Holmes.
28:15
I first heard about Clay's through
28:17
a mortgage lender here in town
28:19
who had told me what a great job he
28:22
had been doing for them. And
28:24
actually noticed he was driving a Lamborghini
28:27
all of a sudden, so I was willing
28:29
to listen. In my career,
28:31
I've sold a little over eight hundred
28:34
million dollars in real estate. So,
28:36
honestly, I thought I kinda knew
28:38
everything about marketing,
28:41
and homes.
28:44
And then I met Clay, and
28:47
my perception of what I knew and
28:49
what I could do definitely changed.
28:51
After doing eight hundred
28:54
million dollars in sales over a fifteen year
28:56
career I really thought I knew
28:58
what I was doing. I've been managing a large
29:00
team of salespeople for the last ten
29:03
years here with Shaw Homes. And,
29:05
I mean, we've been a company that's been in business
29:07
for thirty five years. We've become
29:10
one of the largest builders in the Tulsa
29:12
area and that was without
29:15
clay. So when I came to know
29:17
clay, I really thought,
29:19
man, there's not much more I need
29:21
to know, but I'm willing to listen. The
29:24
interesting thing is our Internet
29:26
leads from our website has
29:29
actually in a four month period
29:31
of time has gone from somewhere
29:33
around ten to fifteen leads
29:35
in a month to a
29:37
hundred and eighty Internet leads
29:40
in a month. Just from the few
29:42
things that he's shown us how to implement that
29:44
I honestly probably never would have come
29:46
up with on my own. So I
29:49
got a lot of good things to say about
29:51
the system that Clay put in place with
29:53
us. And it's just been an
29:55
incredible experience I am very
29:58
glad that we met and had the
30:00
opportunity to work with Clay. So
30:02
the interaction with the team and
30:04
with Clay on a weekly basis
30:06
is honestly very enlightening.
30:09
One of the things that I love about
30:11
Clay's perspective on things is
30:14
that he doesn't come from my industry.
30:16
He's not somebody who's in the
30:18
homebuilding industry. I've listened to
30:21
all the experts in my field Our
30:23
company has paid for me to go to seminars,
30:26
international Oilers shows,
30:28
all kinds of places where I've had the opportunity
30:31
to learn from the ex experts in my industry.
30:34
But the thing that I found working with Clay
30:36
is that he comes from such a
30:38
broad spectrum of working with
30:40
so many different types of businesses
30:43
that he has a perspective that's difficult
30:45
for me to gain because I
30:47
get so entrenched in what I
30:50
do. I'm not paying attention to
30:52
what other leading industry experts
30:54
are doing, and Clay really brings that
30:56
perspective. For me. It is
30:58
very valuable time every week when
31:00
I get that hour with him. From my
31:02
perspective, the reason that any
31:05
business owner who's thinking about
31:07
hooking up with Thrive needs
31:09
to definitely consider it is
31:12
because the results that
31:14
we've gotten in a very short period
31:16
of time are honestly monumental.
31:19
It has really exceeded my
31:21
wildest expectation of
31:23
what he might be able to do. I
31:25
came in skeptical because
31:27
I'm very pragmatic And as
31:29
I've gone through the process over
31:32
just a few months, I've realized
31:34
it's probably one of the best moves
31:37
we've ever made. think a lot
31:39
of people probably feel like they don't need
31:41
a business or marketing consultant because
31:43
they maybe are a little bit prideful
31:46
and like to think they know everything I
31:48
know that's how I felt coming in.
31:50
I mean, we're a big company that's
31:53
definitely one of the largest in town.
31:55
And so we kind of felt like we knew what
31:57
we were doing. And I think for a lot of people,
32:00
they let their ego get in the way
32:02
of listening to somebody that might have
32:04
a better or different perspective than
32:06
theirs. I would just really encourage
32:08
you if you're thinking about working with Clay.
32:11
I mean, the thing is it's month
32:13
to month go give it a try
32:15
and see what happens. I
32:17
think in the thirty five year history of
32:20
Shaw Holmes, this is probably the best
32:22
thing that's happened to us. And I
32:24
know if you give them a shot, I think you'll
32:26
feel the same way. I know for
32:28
me the thing I would have missed out
32:30
on if I didn't work with play
32:32
is I would have missed out on
32:35
literally an eighteen
32:37
hundred percent increase in
32:39
our Internet leads. Going from ten
32:42
a month to a hundred and eighty a month,
32:45
that would have been a huge financial
32:47
decision to just decide not to
32:49
give it a shot. I would absolutely
32:52
recommend Clay Clark to anybody
32:55
who's thinking about working with
32:57
somebody in marketing. I would skip
33:00
over anybody else you were thinking about.
33:02
And I would go straight to Clay
33:04
and his
33:05
team. I guarantee you're not
33:07
gonna regret it because we sure haven't.
33:12
My name is Danielle Sprigg, and
33:14
I am the founder of Di Sprigg Realty
33:17
Group here in Tulsa, Oklahoma. After
33:21
being a stay at home mom for twelve years and
33:23
my three kids started school and they were in
33:25
school full time, I was
33:27
at a crossroads. And trying to decide
33:29
what what do I wanna do. My
33:31
degree in my background is an education,
33:34
but after being a mom and staying home
33:36
and All of that, I just didn't
33:38
have a passion for it like I once
33:40
did. My
33:42
husband suggested real estate.
33:45
He he's a homebuilder, so
33:47
real estate and homebuilding go hand in
33:49
hand, and we just rolled
33:51
with it. I love people.
33:53
I love working with people. I love building
33:56
relationships. But
33:58
one thing that was really difficult for
34:00
me was the business side of
34:02
things. The process successes and
34:05
the advertising and marketing. I
34:07
knew that I did not
34:09
have what I needed to make
34:12
that what it should be. So
34:14
I reached out to Clay at that time.
34:16
And he and his team have been extremely
34:19
instrumental in helping us
34:21
build our and help
34:23
market our business, our agents,
34:26
the homes that we represent, everything
34:28
that we do is a
34:31
direct line from Clay and his team
34:33
and all that they've done for us. We
34:37
launched our brokerage, our real estate
34:39
brokers, eight months ago. And in
34:41
that time, we've gone from myself
34:43
and one other agent to just this
34:45
week, we signed on our sixteenth
34:47
agent We have been
34:50
blessed with the fact that we right
34:52
now have just over ten million impending
34:54
transactions. Three
34:58
years ago, I never would have
35:00
even imagined that I would be
35:02
in this role that I'm in today, building
35:05
a business having sixteen agents,
35:08
but I have to give credit where credits do
35:10
and Clay and his team and
35:12
the business coaching that they've offered us
35:15
has been huge. It's been instrumental in
35:17
what we're doing. Don't
35:20
ever limit your
35:21
vision. When you dream big,
35:23
big things happen. I
35:26
started a business because I couldn't work for anyone
35:28
else. I do things my way
35:31
I do what I think is in the best interest of the
35:33
patients. I don't answer an insurance companies.
35:35
I don't answer the large corporate
35:37
organizations. I answered to my patient
35:39
and that's it.
35:42
My thought when I opened my clinic was I can
35:44
do this all myself. I don't need
35:47
additional outside help in many ways.
35:49
I I mean, I I went to medical school. I can figure
35:51
this out. But it was a very,
35:53
very steep learning curve. Within the
35:55
first six months of opening my clinic, I had
35:57
a sixty three thousand Oilers investment. I
36:00
lost multiple employees. Clay
36:03
helped us weather the storm of some
36:05
of the things that are just a lot
36:07
people experience, especially in the medical world.
36:10
He was instrumental in helping with
36:12
the specific written business plan.
36:14
He's been instrumental in hiring
36:16
good quality employee using the
36:18
processes that he outlines for
36:20
getting in good talent, which is extremely difficult.
36:22
He helped me in securing the business loans.
36:25
He helped me with web development
36:28
and searching is an optimization. We've
36:30
been able to really keep a steady stream of
36:32
clients coming in because
36:34
they found us on the web. With everything
36:36
that I encountered, everything that I experienced,
36:39
I I quickly learned it
36:41
is worth every penny to
36:43
have someone in your
36:45
team. That can walk you
36:47
through and even avoid some
36:50
of the pitfalls that are almost
36:52
invariable. In starting your own business.
36:55
I am Dr. Chad Edwards, and I own Revolution
36:57
Health and Wellness Clinic.
36:59
Hey, Clint Clark, and my Thrivetime It's
37:01
Steve Carrington, as you can tell. Although I'm not
37:04
wearing my signature green shirt as
37:06
usual, but I am running
37:08
in my signature Green
37:11
Lamborghini. And I just wanted
37:13
to say how appreciative I am
37:15
of Thrive and all the
37:17
guys at Thrivetime
37:20
and the show and everything that you guys have done
37:22
at total ending concepts. We have had
37:25
tremendous growth and a lot
37:27
of things changing, especially on the marketing
37:29
front. And from coaching perspective
37:31
and from a web
37:33
presence and branding, and our,
37:36
you know, our Internet leads are up. Everything
37:39
is hammering on all cylinders. And really, we're
37:41
just trying to figure
37:43
about how we can leverage the systems
37:45
and the processes that we're learning and thrive
37:48
more in our business. So now we're setting up a
37:50
lead system that has been long overdue,
37:52
and we're doing a lot of stuff. But I wanted to take a minute
37:55
and say thank Thank you. Thank
37:57
you to Thrive and Clay Clark conductor
37:59
z and everybody for all the
38:02
help in helping us grow
38:04
our business and hopefully
38:07
buy more Lamborghinis like this, the
38:09
more we sell. So appreciate it, guys. See you.
38:11
I'm Rachel with tip top Kenai, and we just wanna
38:13
give a huge you to claim vanessa Clark.
38:16
Hey, guys. I'm Ryan with TypTap canine.
38:18
Just wanna say big thank you to
38:20
fifteen. Thank you to make your life epic.
38:23
We love you guys. We appreciate you and really just
38:25
appreciate how far you've taken us. This
38:27
is our own house. Right? That's where we
38:29
used to live. Here we go. This
38:32
is our old neighborhood. Let's see.
38:39
Right? So this is my old
38:41
fan and our old school marketing.
38:44
And this is our old
38:45
team. And by team, I
38:47
mean, it's been another guy. This is
38:49
our new house with our new
38:51
neighborhood. This
38:56
is our new van with our new marketing,
38:59
and this is our new team. We went
39:01
from four to fourteen, and I took
39:03
this beautiful photo. We worked with several
39:05
different business coaches in the past,
39:07
and they were all about helping Ryan sell
39:10
better and just teaching
39:12
sales, which is awesome them, but Ryan
39:14
is a really great salesman. So we didn't
39:17
need that. We needed somebody to help us
39:19
get everything that was in his head out
39:21
into systems, into manuals and
39:23
scripts and actually build a team. So
39:25
now that we have systems in place, we've
39:27
gone from one to ten locations in
39:29
only a
39:30
year. In October two thousand sixteen,
39:32
we grew us thirteen grand for the whole month.
39:34
Right now, it's two thousand eighteen. The month of October
39:37
is only the twenty second. We've already grossed
39:39
a little over fifty grand for
39:41
whole month and we still have time to go.
39:43
We're just thankful for you thankful for Thrivetime
39:46
mentorship, and we're really thankful
39:48
that you guys have helped us to grow
39:50
business that we run now instead
39:52
of the business running
39:53
us. Just thank you. Thank thank you tens of thousands.
39:56
So
39:56
we really just wanna thank you Clay and thank
39:58
you Vanessa for everything you've done, everything
40:00
you've helped us with. We love you guys They
40:03
said it couldn't be done. They said you couldn't
40:05
fill up to be okay soon. They said
40:07
it wasn't possible. But yet if you
40:09
look, it appears to be full. Oh,
40:13
we're making America boom again. Very
40:16
all very full. Lots of marketing
40:18
courtesy of John Kelly and and Devon
40:21
and Darling and and this and
40:24
this and this hat. So there
40:26
it is.
40:39
My name is Taylor Hall. I'm the general manager
40:41
of the Tulsa Oilers Professional Hockey team.
40:43
You
40:46
know, our goal every night here at the BOK
40:48
centers to try to fill the seats with
40:50
with lots of people and create
40:52
a, you know, an exciting and airment.
40:55
So when somebody comes to a game, they
40:57
wanna come back. Working
41:00
with Clay and the staff, it thrives They've
41:03
really helped, you know, us in
41:05
many, many ways, website
41:07
and graphic design and video production,
41:10
and a lot of things go on in a lot of businesses,
41:12
including ours, doesn't have a staff or
41:14
a full time, you know, videographer or
41:17
graphic designer. But the biggest
41:19
thing that we noticed was the needle mover. More
41:21
sales, more attendance, more
41:24
successes in business. We had record
41:26
year last season working with Clay for the first
41:28
time. Our average attendance
41:30
is higher than it's ever been.
41:33
So there's a lot of really cool things that we
41:35
did and they worked. That's
41:37
the nice thing about working with playing
41:39
the team over there. It's just not one
41:41
person you get the entire team. If you need
41:43
video design and editing
41:45
and production. They've got that if you need
41:47
graphic design, if you need some
41:49
coaching, your your salespeople, and
41:52
call scripts PR. They offer
41:54
all that clay was
41:56
instrumental in helping guiding
41:59
us getting us on the right track
42:01
so
42:01
that, you know, we could, you know, really,
42:04
you know, raise the raise the bar and
42:06
become ultra successful So
42:08
it's been an amazing experience for
42:10
us. My name
42:12
is Nick Smith, and I'm an agency owner with
42:14
Farmers Insurance. Grew up in a middle
42:16
class family all the way up until I was
42:18
about thirteen and then my my
42:20
dad lost his job and then all of a sudden
42:22
he was gone and I was being raised
42:24
by my mom by herself. She
42:27
was probably making twenty grand a year, you
42:29
know, in order for me to have a car, I had
42:31
to pay for the car. I had to pay for the gas.
42:33
I had to do everything on my own. So
42:36
the independent thinking had to come
42:38
early if I wanted to to do anything.
42:40
A couple of years ago, man, I was stuck
42:43
in a rush. I really honestly was and I
42:45
couldn't see it. Not because I
42:48
was doing it wrong, it's because didn't know any
42:50
better rates were not good. Selling
42:53
was just old staffing was just
42:56
unbelievably difficult to keep good staff
42:58
in here. I was having a ton of turnover. And
43:01
I was about ready to hang it, hang it
43:03
up and sell out. I was just
43:05
done. And that's about when I got introduced
43:08
to the concept of the will of wealth and
43:11
and drive. Some of this of the things I've learned
43:13
about writing my business is systems
43:16
and being organized. Before
43:18
I I think I just kinda shot
43:20
from the hip a lot of times. But
43:23
I mean, since, you know, I
43:25
started this whole journey and I developed systems
43:27
for each of the employees, but not just the employees,
43:29
but for the position. So the fear
43:32
of wondering when I'm gone,
43:34
wondering if things are being done.
43:37
I don't have to worry quite as much. Business
43:39
wise finally got over the hump and we're
43:41
actually growing again. Whereas
43:44
before, we were just declining, declining, declining,
43:46
and now we're back up, and we're back over
43:48
what we were a couple of years ago now. The
43:50
training's ongoing even toward from
43:53
where I'm at now. I I still feel like I need to
43:55
to get further. The training
43:57
itself is just it it'll
43:59
rock your world. It really will
44:01
change the way you think and
44:03
look at business. So all those
44:05
things just kinda culminated into
44:08
this big successful
44:11
business that I feel like I have now.
44:13
All that stuff has just been life
44:15
altering.
44:19
Hi, Clay. It's awesome. You know, he's very entertaining.
44:22
Very energized. He has some quirky,
44:24
unique ways to sort of get engagement
44:27
with the audience. All really
44:29
pleased to have Clay do our keynote
44:31
today. Well, I think it was being willing to
44:33
take some risks on stage, taking some risks
44:35
throughout as to how to set the audience up.
44:37
I think that kinda created this sort of
44:39
what's gonna happen next. And so that
44:42
just that risk taking sort trade that a
44:46
a unique tension that I think
44:48
ultimately resulted in a a great
44:50
experience. Well, you know, I
44:52
I think Clay would be an awesome presenter
44:55
for for a number. One, I
44:57
think that this the the mature that Oilers
44:59
is spot on. But he also can deliver
45:02
some additional products and services to
45:04
the organization even beyond just the
45:06
the things that does on
45:07
stage.
45:07
I mean, IS DAVID DRICKER. I'M THE PRESIDENT FOR
45:10
UPS. STORES CANADA. ALSO
45:12
A MEMBER OF THE AFFA BOARD AND OUR HONARY POSITION.
45:14
SO IT'S KIND OF A COSS OVER WITH BOTH SIDES.
45:16
I I thought it was great. I thought
45:18
Clay did a wonderful job. I think anytime
45:21
you're able to get a diverse group
45:23
together, to start finding the commonalities,
45:26
your start to pull the threads together that are
45:28
gonna make something for the future. I think
45:30
that was the objective for today. And I
45:33
think Clay was really able to pull
45:35
that out. I thought Clay was really good
45:37
at shifting speeds.
45:40
He was fast when he needed it to be fast,
45:42
detailed, when he needed to be detailed, was
45:44
able to read the room every so often if we started
45:46
drifting off too far left or too far to the
45:48
right. He was right there to rudder us back on
45:50
course. So, I mean, really, I don't think we could have chosen
45:52
a better guy for the day to lead us.
45:57
My impression of Clay was on
46:00
his his energy and does like the
46:02
energy that he had on stage and
46:05
how passionate he is about his
46:07
message. And I really feel
46:09
felt like I could connect with that because it
46:11
was very genuine and believable and
46:14
sincere. And I really
46:16
appreciate the sincerity of
46:19
it all. So the lesson
46:21
nugget is in fact the
46:23
action nugget. It's like you can
46:25
think of things all day long, you can read books
46:27
all day along. You can you can do whatever
46:30
you're going to do as far as business planning.
46:32
But if you don't implement and actually take
46:34
action, then it doesn't mean
46:36
anything. It is all about
46:38
taking the steps and standing up
46:41
and going forward and engaging
46:43
gene in an action activity.
46:47
Well, what was so different about this is
46:50
the sense if you their
46:52
really great sense of humor, very
46:54
lively, very engaging, and
46:57
interesting, and a lot of presentation you
46:59
just kinda sit there and go, oh, no.
47:01
Wow. No. But this
47:03
was fun. This was fun and interesting and
47:06
engaging. At that point.
47:08
Very funny. You never know, right, with
47:10
a keynote speaker. You don't know, you know. So you
47:12
gotta kinda open up. You've got a good sense
47:14
to do right. I liked the video at
47:16
the beginning. It started out perfect. I'm like, oh,
47:18
great. I'm not as a speaker that's been doing millions
47:20
of
47:20
corporations. III like it. I like
47:22
it was I was really but, like, the guy's
47:24
good. Play's fantastic. I mean, the guy is
47:26
hilarious, captivating, kept the broom
47:28
moving. I mean, I love the fact that you got everybody up
47:30
and moving. The fact that you could get John Tan
47:32
me up dancing in a seat like that is worth
47:34
the price of mission right there. You know, it
47:37
just reinvigorates you. You know, you hear somebody
47:39
talk about how you put it in systems into
47:41
your business, how you got to seize the day.
47:43
I mean, all that stuff is stuff, you know deep
47:45
down you should be doing, but those Oilers
47:47
help and really it's the If you're open
47:49
to it, I mean, that's what it's all about. Because
47:51
I'm a product in the nineties. I liked his,
47:53
you know, Nutoria's BIG
47:55
wrap a little bit, but I get it, man.
47:57
He's exactly right. I got a ton of buddies that
47:59
are sitting around playing PlayStation every day and
48:01
they're not studying being success. And I think that's
48:04
the thing. Because to me, I the one thing I
48:06
really take away from that conversation is
48:08
poverty is our baseline. Everybody knows
48:10
poverty. You don't need to teach poverty. You need to teach success.
48:13
And the fact that he said that was like music player.
48:15
You know, I think he just is a mean,
48:17
just really gets our industry. You
48:19
know, you get a lot of realtors to try and be
48:22
motivational speakers, but he truly is a motivational
48:24
speaker. He's a businessman. He's out obviously, you've been
48:26
around the block and, you know, done a lot of
48:27
things. And I think all of those applications because
48:30
real estate at the end of the day is the business of business.
48:32
I love Clay. You know, I've
48:34
known Clay just socially,
48:37
but I've never heard him speak before. And
48:39
I was probably
48:42
most taken by the fact that
48:44
he was just
48:47
common in so many ways and made fun of
48:49
himself but also brought that
48:51
aspect of these are my lessons and these are
48:53
lessons from some some very influential
48:56
people who well recognize.
48:58
So probably where I took away from her the most was
49:01
the Net Promoter Score and
49:03
the fact that you're wow. Out factor from
49:06
what you provide to your clients really
49:09
creates that score. And you
49:12
really have to go the extra mile to
49:14
to bring people to that level of
49:16
compression. I appreciated Clay's story
49:18
about his his father
49:21
and the picture with the kids, with the girls.
49:23
I I thought that was very meaningful and
49:26
takes the whole thing the
49:28
rest of his his message and
49:30
stories and things that he's sharing. It really
49:33
puts them in perspective for for people. Or
49:35
listen. You can tell he enjoys what
49:37
he does and and believes in what he's presenting.
49:40
And that's a connection with a with an
49:42
audience that is
49:45
more important than than the name or even
49:47
what's being presented. It's it's
49:50
real. It's transparent
49:52
and it's genuine.
49:53
My name
49:54
is Josh Wilson. I'm the owner of Living Water Irrigation.
49:56
So I've been working with Thrivetime since December
49:58
twenty seventeen. So the biggest changes we've
50:00
seen as a company is, first of all, just
50:03
systematically how we do things, how we present
50:05
things, Our Google presence
50:07
is phenomenal. Our website's million times
50:09
better. And just the overall
50:12
accountability and the
50:14
process by which we're conducting ourselves.
50:16
So our biggest win since working with Thrive
50:18
is we have we literally March
50:21
was a record month for us. It was
50:23
almost twice as a month as our biggest month
50:25
prior to that. In the last
50:28
week or so, we've closed about two hundred
50:30
and fifty thousand worth of business. I was supposed
50:32
to go dig bunch of dishes and get it done,
50:34
but we signed about two hundred and fifty thousand dollars
50:36
worth business with the relationships we
50:38
built. The things that they've implemented
50:41
through Victoria and Clay and everybody here at Thrive.
50:43
So I would recommend Thrive to other business owners
50:46
simply because they can point out
50:48
where you're flawed and
50:50
what you need to work on. You just have to be
50:52
real and honest with yourself on what
50:54
you need to improve upon. So that would be first
50:56
and foremost and the other. The huge reason why I would
50:58
do it because it worked. It actually everything
51:00
that they said when we came in for our initial meeting
51:03
to today
51:04
absolutely positively has been accomplished. Just
51:07
how does an irrigation and sprinkler
51:09
repair company? Increase
51:12
in sales by over four hundred and fifty
51:14
percent in just one
51:16
year. When according to Forbes, nine
51:19
out of ten startups fail, and
51:21
eight out of ten existing businesses fail.
51:23
How can one company grow by four hundred
51:25
and fifty percent and one.
51:28
Ladies and gentlemen, let me further ado.
51:30
It is now time for. Yet another edition.
51:32
Oh, yes. Kill
51:42
the flow. You
51:45
can do it. We are joined
51:47
by none other than my brother from another
51:49
mother Mister Josh, the founder
51:51
of Living Water
51:52
Irrigation. Mister Josh, welcome
51:55
on to the show
51:55
my my friend. How are you? I am awesome. Clay. How
51:57
are you, sir? Well, I'm excited for the listeners
52:00
to get to know more about you. Could you share
52:02
the name of your company a little bit more about what
52:04
you guys do at Living Water irrigation where the
52:06
name comes
52:07
from? Absolutely positively. So living
52:09
water irrigation, the most important part of that to me
52:11
is John seven thirty eight. So
52:14
that's mentioned in the gospel a number of times
52:16
where the living water, but our specific scripture
52:19
that we drew our name from is John seven thirty
52:21
eight. It says whoever believes in me, rivers of living
52:23
water will flow through him. We have a very
52:25
distinct vision as a company on who
52:27
we are and what we wanna do. And
52:29
I believe that I was put here to go
52:31
make some money to give it away.
52:33
And I I'm not gonna ask you
52:35
for the specific details, but of your
52:37
career and how you started the business up as far
52:39
as a, you know, linear timeline, but how
52:41
long has this particular business been around?
52:43
We've been around just two
52:45
years, sir. Two years. And you guys We
52:47
first met how do we first meet? I came
52:49
in and y'all started
52:50
coaching me over the third time over the third fifteen.
52:53
And what remember when that was
52:55
approximately and how you first heard about
52:57
us? So it would have been October
53:01
or November of seventeen. October
53:04
or November of of seventeen. Yes, sir.
53:07
And in terms of your growth
53:09
as a company, How have you how much have you
53:11
grown
53:12
this year? So this year were up four
53:14
hundred and fifty percent year over year.
53:16
So now that you're implementing this program,
53:19
you're getting more calls right you get more calls?
53:21
Absolutely. Sales are going up, your gathering
53:23
reviews from your real customers, adding
53:25
content to your to your
53:26
website, adding gallery of work. So
53:29
I'm gonna actually take a minute and make you
53:31
really uncomfortable, Clint. Nice. So
53:33
when we started with y'all It was awesome. We had
53:35
little company just me and one dude and one little
53:37
vain. Yeah. And seventeen
53:39
was great. I ate more than ramen noodles,
53:41
but not much more. Right. Eighteen
53:44
was really good. We started to implement
53:46
the systems, got start here, got
53:48
the boom book, went to a couple of conferences, and
53:51
said, okay. I'm gonna buy in.
53:53
I'm gonna sell out. We went to the coaching,
53:55
got coached by Marshall and Victoria. And
53:58
started to implement. As opposed to just listen,
54:00
actually, be doers. It's in James. It says
54:02
don't just be hearers of the word, be be
54:04
doers as well. Mhmm. And So we implemented
54:07
scripts. We implemented systems. We implemented
54:09
checklist. We implemented pro
54:12
form a for quoting and all these things
54:14
that you talk about. Yeah. And
54:16
so just as a real person,
54:18
and I'm real. I promise you, there's a bunch of Josh
54:21
Wilson's out
54:21
there.
54:21
Yeah. Like,
54:22
I'm a famous baseball player, inflowball player.
54:24
Oh, wow. And a gospel singer. Oh,
54:26
whoa.
54:26
But this Josh Wilson -- Yeah. -- just
54:29
dicks ditches for a living. But I just wanna
54:31
say, thank Standing
54:33
here for all the systems, I encourage everybody
54:36
out there, go pick up start here,
54:38
go pick up the boom book, the stuff you hear on
54:40
this show, It actually sincerely
54:42
works. It's not just some nonsensical guy
54:45
sitting in an awesome man cave who's bored, so he
54:47
wants to record a show. And then
54:49
from there, Here's another super duper
54:52
move for
54:52
you. Schedule
54:54
your day.
54:55
Oh, come. Come, wait. Wait. Wait. Wait. And that
54:57
that right there's a hot tip.
54:58
Oh. Let me go. Schedule your
55:00
day. So I was listening just a few
55:02
months ago, and I was running
55:04
all over the Tulsa Metro show area from Glenpool
55:07
to El Asso. It's a broken arrow. Back
55:09
to El Asso to jinx. And then and and
55:11
and and then Then to Midtown. And I'm
55:13
like, man, why am I getting nothing
55:15
done?
55:16
Why am I getting nothing done? Well,
55:17
your issue is that you're running places. You
55:19
gotta drive. Why
55:20
am I talking using megaphone? Fun to you. Obviously,
55:22
I wouldn't have his belly if I was running John.
55:25
Okay. So my wife says to be, hey,
55:27
how was your day, honey? Oh, I worked all day.
55:29
I did all these things. And I'm like, wait,
55:31
I have nothing to show that I did anything.
55:34
So Subaru number one, you've said it seventeen
55:36
thousand times. Yeah. Whatever gets scheduled,
55:39
gets done. So now my day is
55:41
scheduled. Come on now. So if it's
55:43
not on my schedule --
55:44
Yep. -- nope. Doesn't
55:47
happen. Listen here.
55:49
Here's little secret. You can
55:51
become successful. You
55:53
have the tools needed. To start
55:56
and grow a successful company.
55:58
But you've got to implement the
56:00
best practice systems you have to implement
56:03
the proven systems. Checklists,
56:06
and processes that have been shown to work
56:08
time and time again. And it is
56:10
very hard for me to help you
56:12
implement those systems if we don't get a chance to
56:14
know you. So if you're out there today and you're
56:16
saying, I feel stuck. I don't know
56:18
what to do. I would encourage you to
56:21
go to Thrivetime show dot com
56:23
today. And watch over
56:26
a thousand. We have a over a thousand
56:28
video testimonials from real people
56:31
just like Josh. Watch those videos
56:33
and build your faith. Believe that you
56:35
can actually do this. And then
56:38
do one of three things. One, you could schedule
56:40
a one on one consultation with
56:42
me by simply going to Thrivetime
56:44
show dot com and schedule
56:46
that free thirteen point assessment.
56:49
Now our team is gonna vet you, make sure you're not
56:51
psychologically impaired, or your dream is
56:53
not delusional. Now move number two.
56:55
You could book your attendance that are
56:57
in Thrivetime show workshop. The
57:00
tickets are normally two hundred and fifty Oilers, but
57:02
if you wanna attend the workshops because
57:04
maybe you're in a spot right now or financially you're
57:06
kind of strapped. Just subscribe
57:09
to the Thrivetime show podcast. And
57:11
leave us an objective review. And after
57:13
you leave us an objective review, take a
57:16
screenshot of the review and
57:18
email it to infothrivetimeshow dot
57:20
com and we'll give you tickets for just thirty
57:22
seven Oilers. Or maybe
57:25
the ThriveTime show business school is the
57:27
right move for you. Maybe it is. I
57:29
and listen, it's it's only nineteen dollars a month.
57:32
And when you subscribe to the Thrivetime show
57:34
business school, here's what you get.
57:36
You get access to the massive amount of
57:38
videos. We have over three thousand training
57:40
videos taught by the world's
57:42
business leaders. You can you can watch those videos.
57:45
That alone has tremendous value. Also,
57:48
also, you get to attend one in
57:50
person workshop per year. Now
57:52
if you think about it, if you go to,
57:54
I don't know, Harvard, the
57:57
average graduate debt sits at around hundred
57:59
and one thousand dollars. If you
58:01
go to Oral Roberts University oh,
58:04
let's let's say you go to Tulsa University. You're
58:06
gonna spend thirty five thousand eight hundred
58:09
and fifty five dollars per year.
58:11
If you go to Harvard Business School, you're gonna spend
58:13
sixty six thousand dollars per year.
58:16
If you go to the Wharton business school,
58:18
you're gonna spend sixty four thousand
58:20
eight hundred and twenty eight dollars per
58:22
year. If you subscribe to
58:24
the Thrivetime show business school, it's
58:26
month to month, and it's as little as nineteen
58:28
dollars a month. Check it out
58:30
today by going to Thrivetime show dot com.
58:33
And now that he further ado, we'd like to end each and
58:35
every show in one of the week with a
58:37
boom. Because boom stands for
58:39
big overwhelming, optimistic
58:42
momentum. And now if any further I do,
58:44
here we go. 321.
58:47
Boom.
58:52
The Thrivetime Show, two day interactive
58:55
business workshops. Are the highest
58:57
and most reviewed business workshops on
58:59
the planet. You
59:02
can learn the proven thirteen point
59:04
business systems that doctor Zelner about how
59:06
I've used over and over to start and
59:08
grow successful companies. When you get
59:10
into the specifics, the specific steps
59:12
on what you need to do to optimize your website.
59:15
We're teach you how to fix your conversion rate.
59:17
We're gonna teach you how to do a social media marketing
59:19
campaign that works. How do you raise cap?
59:22
How do you get a small business loan? We
59:24
teach you everything you need to know here during
59:26
a two day fifteen hour workshop.
59:29
It's all here for you. You work every
59:31
day in your business suit for two you can escape
59:33
and work on your business and build these proven
59:35
systems, so now you can have a successful company
59:37
that will produce both the time freedom and the financial
59:40
freedom that you deserve. Gonna leave energized,
59:43
motivated, but you're also gonna leave empowered.
59:46
The reason why I've built these workshops is because,
59:48
because an entrepreneur or I always wish
59:50
that I had this. And because there
59:52
wasn't anything like this, I would go
59:54
to these motivational seminars and
59:57
know money down real estate, posy
59:59
scheme, get motivated seminars, and
1:00:02
they would never teach me anything. It was like
1:00:04
he went there and you paid for the the big chocolate
1:00:06
Easter bunny. But inside of it, it was a
1:00:08
hollow, nothingness. And I
1:00:10
wanted the knowledge and you're like, oh, but we'll to the knowledge
1:00:12
after our next workshop. And the great
1:00:15
thing is we we have nothing to upsell. At every
1:00:17
workshop, we teach you what you need to know,
1:00:19
there's no one in the back of the room trying to sell
1:00:21
you some next big get
1:00:23
rich quick, walk on hot coals,
1:00:25
up product. It's literally we teach you the
1:00:28
brass tacks, the specific stuff that you
1:00:30
need to know, to learn how to start and grow
1:00:32
business. I encourage you to
1:00:34
not believe what I'm saying, and I want you
1:00:36
to Google on the z sixty six
1:00:38
auto
1:00:39
auction. I want you to Google elephant
1:00:41
in the room.
1:00:42
Look at proper Exelter and Associates. Look them
1:00:44
up and say, are they
1:00:46
successful because they're geniuses? Or
1:00:49
are they successful because they have proven system?
1:00:51
When you do that research, you will discover that
1:00:53
the same systems that we use in our own business
1:00:56
can be used in your business. Come
1:00:58
to Tulsa, book a ticket, and I guarantee
1:01:00
it's going to be business workshop ever and wouldn't
1:01:02
give you your money back if you don't love it.
1:01:05
We've built this facility for you and we're excited
1:01:07
to see you.
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