Episode Transcript
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0:00
Get ready to enter the prime time
0:02
show. That
0:07
in. And
0:10
out. On
0:12
the bottom. Of
0:15
the point Now what on the top
0:17
you the systems to you? But we
0:19
got com Texans on the books. I've
0:21
read the books sees Brickets of Wisdom
0:23
in the Cold War as the Pub
0:26
or of but that's what I'm not.
0:28
So you see my kids, Please tell
0:30
them it's see and see what you're
0:32
right now. Three do. What we
0:34
started. The
0:41
definition from pitching decks real quick
0:43
on interaction is traction is a
0:45
measure of your products engagement with
0:48
it's market aka product market fit
0:50
In order of importance it has
0:52
demonstrated through Profit Revenue. Customers.
0:55
Pilot customers, non paying
0:57
users and verified hypotheses
0:59
about customers' problems. And
1:01
their rates of change. A story
1:04
without attraction is a work of fiction.
1:06
You must start building your product and
1:08
start testing it with your market before
1:10
you start raising money. That's just a
1:12
mean makes sense but that specifically what
1:14
you need to look for when you're
1:16
trying to compile this traction to show
1:18
yasir sins of you're if you're get
1:20
of users or what traction is again
1:22
traction you that off all those variables
1:24
but traction at the end of the
1:26
day is your so what does the
1:28
evidence that what you think might happen
1:30
is actually happening in good so. Just
1:33
real quick to touch on those you talked
1:35
about a the product educate us on that.
1:38
The product, the team and social proof. Yeah
1:40
well the product the the ideas you want
1:42
to have a working model. Go does it
1:44
Was the what made. Growing thrive
1:46
so hard Near is it. I couldn't show
1:48
anybody what it was going to be because
1:50
I'm not a computer program road adult a
1:52
successful company and sold it and I read
1:54
a bill that it would require several million
1:56
dollars but I couldn't show people. Are you
1:58
an example of what. thrive did. So I
2:02
had to have like a super
2:04
team. So as you go
2:06
through this list, the traction was
2:08
that other companies that were online
2:10
education platforms were doing well in
2:13
different spaces. That was the traction. So you could point to
2:15
them. But Jill Donovan of Rustic
2:17
Cuff, if she had gone to, you know, try
2:19
to raise money and just talked about some, you
2:22
know, cuffs that hadn't been made yet, that would
2:24
have been different because she could actually make a
2:26
prototype. That's right. That's right. And the product, you
2:28
want to show a prototype, like you just said,
2:30
on the team, you want to surround yourself with
2:33
people where you are the least intelligent person on
2:35
the team. And I want to repeat, you want
2:37
to surround yourself with a team of people where
2:39
you are the least intelligent person on the team.
2:42
If you're ever in a business,
2:44
a startup, and you find that you're the
2:46
most intelligent person on the team, you
2:49
need to get a different team. Right. And that's
2:51
tough because what do you mean? Like how are
2:53
you gonna afford to hire all these geniuses? Well,
2:56
what happens is in startups is usually there's a board
2:58
of extremely smart people. Right. And
3:00
then there is the team that's executing it, who
3:02
might be very smart, but they've never done it
3:04
before. And so you need to build a team
3:07
of experienced people that can coach you. And then
3:09
the final thing is social proof. Social proof
3:11
is where there's kind of anecdotal evidence from
3:13
the society or
3:15
from the business world to
3:17
show that your idea is good. So as an example
3:19
for Thrive, do you guys
3:21
know, if you're watching Thrive, you probably know
3:23
this, but the cost of college has more
3:25
than tripled, you know, over the
3:28
past 20 years. It's tripled. Yeah. College
3:30
today, we have about 50% of graduates
3:33
that are looking for work a
3:36
year, a full year after graduation. Yeah. There's
3:38
more college graduates right now working as
3:40
bartenders and working as retail clerks than
3:42
ever before. So these are the evidence
3:44
I can show. I can say, look
3:46
at the social proof from the social
3:48
tapestry that makes our country. These are
3:50
things that point to that this is
3:53
this is this this idea is not
3:55
just my idea, but it's something that's
3:57
Supported by society and the
3:59
national trends. That large, even the global
4:01
trends. And this is under the elevator pitch
4:03
point because I mean I assume that you have
4:05
found that elevator pitch we have to try to
4:07
catch people's it is instead he has. it's
4:09
a nice place in an elevator ride for them
4:12
to clarify, you need to be able to
4:14
articulate these things. You know it's funny as you
4:16
have to have it over to prefer to
4:18
go rights. And then when people ask you
4:20
what what contracts or yeah right. European
4:23
or had written down. I recommend you have
4:25
single one sheet and a one sheet as
4:27
a behalf by eleven seats were answers all
4:29
these questions into action. Step the you can
4:32
do right now as usual Head writer Elevator
4:34
Pitch good you can go ahead after elevator
4:36
Pitch writer Clarifier didn't have an answer for
4:38
the traction have an answer for product, have
4:40
an answer for your team, have an inch
4:43
of answer for social proof how this all
4:45
ready to go and sit home Starts a
4:47
little bit about the old that a piss
4:49
in the autumn the cells seen as mother
4:51
for and so do. Wanna know how
4:54
to write that l That elevator pitch
4:56
I'd start their skin both saw that
4:58
one other tip of your throat or
5:00
an elevator pitch is you can go
5:03
on to these are website of like
5:05
Twitter on Dropbox, Facebook, different companies that
5:07
have done well and if you notice
5:10
how simply they communicate their mission good
5:12
or the problem that they solve on
5:14
their own particular home page though answer
5:16
very simply and as give you some
5:19
ideas. Soap opera is it really can
5:21
help you are clarify. But at that
5:23
the busy that your elevator pitch
5:25
explains the world, what problem your
5:27
company or products offs simply and
5:29
concisely, civil and concisely which is
5:31
badawi simplicity kinda. Steve Jobs is
5:34
the ultimate form of sophistication. Against
5:36
simplicity is the ultimate form of
5:38
sophistication, so still be extremely hard
5:40
to say it simply red. High.
5:43
Number Six, The definition of a
5:45
high concept piss gifts. So Npc
5:47
hacks and describes the term high
5:49
concept sense as what does the
5:51
products health the customer do? who
5:53
is? The costs are a single
5:55
sentence. The distills your startups. Visit
5:57
the Up So how is this?
5:59
The. Then dinner elevator pitch for elevator
6:01
pitch is basically if you're an elevator.
6:04
You. Should be able to on the
6:06
way down from floor sustained of the
6:08
bottom explain all elements. the traction, the
6:11
product, the team, the social proof the
6:13
earth's but your your high concept it
6:15
is best for that. Kind of like
6:18
the opening line it's kinda like that
6:20
opening in as was you said when
6:22
you said Thrive provides entertaining education for
6:24
entrepreneurs. Yeah so soon Said will tell
6:27
you what is Thrive on a very
6:29
high level. I would say in a
6:31
Thrive provides entertaining education for entrepreneurs and
6:34
it's all taught. By millionaires and everyday
6:36
entrepreneurial success for so that such elevator
6:38
pitch sets are high concept fist yup
6:40
and then all the things underneath that
6:42
it's rise in the product, the team
6:45
Social proof yes Roman natural and yep
6:47
so I just makes six or Twitter
6:49
for your height, your off your high
6:51
concept is your high concept pitch is
6:53
right here to go in and all
6:56
the things that go underneath that like
6:58
your traction products yup and your team
7:00
and your product. All
7:02
that stuff here that goes into making
7:04
her elevator pitch them he says okay
7:07
that makes us you go to the
7:09
hi I'm in. The
7:11
high concept is is this immediately you
7:14
are literally on the phone with a
7:16
venture capitalist and also tell me about
7:18
it. Yeah and I can tell you
7:20
man I have jack that op is
7:22
or vomiting information was a you for
7:24
easy cold call for much. Longer
7:28
browser on the phone. One major silicone valley
7:30
fun I've been called going for months. And
7:32
is like quick rk this is such
7:34
such the isaac so what's your I
7:36
concept that. Glottal
7:38
Know that means that's exactly what happened. Some
7:41
ice ah will basically what it is and
7:43
he's like are you done. Music.
7:46
I ask you again, what is your what is
7:48
the idea. And I again but
7:50
two minutes on the phone for explain and he
7:52
goes. I think we're we're done. But it's You
7:54
can get a better concise idea of what you're
7:56
talking about. Going live, know, is it? I mean,
7:58
really, that's what happened. I target of
8:00
abuse is I had a difficult going businesses.
8:02
Are we ready when they when they ask
8:05
you a question do I go to be
8:07
real I didn't know I was doing buddy
8:09
addicts Doing something wrong is better than doing
8:11
nothing else on just so I would encourage
8:13
you if you if is your I I
8:15
I can relate to that. I miss you
8:17
work so hard to get invited to the
8:19
home of a multimillionaire so he could explain
8:21
your idea, know and you do your browser
8:24
and you have. But if you watch this
8:26
episode over and over and over until define
8:28
these fourteen points I promise you that. Your
8:30
likelihood of causing a deal it goes
8:32
up tremendously Read and a newborn tests
8:34
on it in his touch on a
8:36
problem in every episode on price but
8:39
you you will sail not every investors
8:41
voice in New Soldiers not doing it
8:43
because you're afraid that they're going to
8:45
fail us are failing George Lucas to
8:47
sort of George Lucas. And seventy times
8:50
he pitched the Star Wars script for
8:52
Facebook of Sylvester Stallone. So many times
8:54
he scripted Zopa, a lizard tested the
8:56
Star Wars or the A Rocking on
8:58
the Rockies or script. There or Rambo
9:00
script or another example was like just look
9:03
up like Jack London has guy or a
9:05
white thing. That. Dude was rejected
9:07
or six hundred times on his books
9:09
on his we go on and on
9:11
arm. It is just you have to
9:13
give. Failure is a prerequisite to success.
9:15
Nazis half the it rejected before you
9:17
get. That's especially in this area of
9:19
unsuccessful. This is Doug, the Us or
9:21
this number Seven, the definition of a
9:24
pitch deck or a ten slide. As
9:26
I I know. I think of her
9:28
to say you have some somewhat embarrassing
9:30
stories of people requesting a fist acted
9:32
as his torso source well as at
9:34
one time I was on the phone.
9:36
With a guy and against terrorists capital to and
9:38
he said can you send me your deck. Oh.
9:41
So out of Zero Zero one of us
9:43
I I didn't notice talking about say yes,
9:45
no, yes of the other The absolute what
9:47
What? He really were widowed twenty six you
9:50
know, I wonder. Ten slots. and
9:54
i was like on what says like
9:56
what he slides on my slideshow and
9:58
he was like ah just
10:01
email me what you have. It
10:04
just kept happening. I think about the
10:06
third time I'm like what
10:09
is this word? Yeah. What do they
10:11
say? I'm like are you saying that
10:13
like DEC DEC
10:16
K like a like
10:18
a patio you know
10:21
and then you know a tin slide
10:24
what is that you know and then you
10:26
realize that these people are you
10:28
know like if you worked in a factory yeah and
10:30
all you did all day was made airplane parts you
10:33
would start to refer to stuff is like yeah
10:35
go over there and grab the t371 right go
10:37
ahead and get the IR they go and get
10:39
the you know the TPS reports over there by
10:41
the R valve and everyone in the office and
10:43
your office is like oh yeah
10:46
that's the R valve that's the TPS reports that's the yeah
10:48
you've never been there you don't know what he was saying
10:50
yeah and so the word the world of venture
10:52
capital is just like this but these guys are
10:54
so used to saying this
10:56
stuff they have very little patience
10:58
for people that can't speak their language right
11:01
because it's almost like if you can't speak
11:03
their language then they know that you're not
11:05
supposed to be there yeah it's bizarre but
11:07
it's like you know if
11:09
you're if you've got I traveled to Mexico a
11:11
few times I do not speak Spanish very well
11:13
at all blend in very well either do you
11:15
well I go there and I'll go they think
11:17
that I might be Latin American and yeah they
11:19
think that your tan skin yeah
11:21
I go there and so I'm there and I'll
11:23
try to speak the language and I do it
11:26
terribly well right away it's like putting your hand
11:28
up and saying I'm not from here right that's
11:30
how it's like when you're calling venture capital firms
11:32
and you're like I'm not from
11:34
here but trust me yeah they're like if
11:37
you don't have enough savvy to at least
11:39
know these terms right that's
11:41
how it works can you throw out a couple more
11:43
terms like this pitch deck or are we gonna go
11:45
into that later ROI good
11:47
what's your ROI who's
11:50
Roy I don't know he's
11:52
a good dude I don't have a Roy you know well
11:55
ROI stands for return on investment right that's
11:57
just that's when they say they
11:59
say Tell us about your team. What they want to
12:01
know is the cumulative bios of your team and why
12:04
they have experience that matters. But
12:06
you're just not ready for it
12:08
because they just, like a high
12:10
concept pitch. What was the first,
12:12
I mean, you probably heard it for the first time
12:14
today if you're like most people. So these are just
12:16
the things they do. And the reason why, I mean,
12:18
we're going through this, is Clay says
12:21
he can learn from either failure or mentors. Clay
12:23
learned from failures. Now he's your mentor. Take
12:26
his advice. This has happened. He's walked through it.
12:29
Now we're going to outline exactly some
12:31
of these specific terms for you. All
12:33
right, number seven, the definition of a
12:35
pitch deck or a 10 slide. Now
12:38
I know I've heard you mention a few times
12:40
some slightly embarrassing stories in terms
12:42
of people asking you for a pitch deck
12:45
and you being confused. Can you explain, just
12:47
tell us these stories. The
12:49
two that stand out to me as being a
12:51
number one and number two example
12:53
of what you should not do is one
12:55
I cold called a whole bunch of venture
12:57
capital funds. I had mailed a
13:00
ton of physical copies of
13:02
our business plan. And
13:05
I probably got a call back from somebody who says,
13:07
well, what's your ROI? I
13:11
don't know if they do. You know,
13:13
so you kind of just say, who?
13:16
Oh, yeah, yeah. I
13:19
know what you mean. You know, you
13:21
just feel dumb. You can't really just
13:23
talk your way through that if you don't know what he's
13:25
talking about. Another one is someone says, hey, can you send
13:27
me your deck? Deck.
13:30
The whole thing? Like the patio, like maybe to
13:32
unbolt it from my house, send it to you,
13:35
what are you looking for? He'll invest, he'll do
13:37
it. No, that's what I'll, I'll build you a
13:39
deck. I'll build it, you know. It just was
13:41
embarrassing because I didn't know what the word pitch
13:43
deck meant. Okay. And people have also asked
13:45
me, well, can you email me your 10 slide? Well,
13:47
what's a 10 slide? I just, these are things that
13:49
like, you don't, if you don't know, then if
13:53
you don't know, it's kind of to quote the great
13:55
notorious PIG. If you don't know, now you know.
13:58
Wow. you right now. Okay
14:01
so we're gonna dive into how
14:03
to build a pitch deck but can you quickly
14:05
just tell us what it is just in a
14:07
summary what is a pitch deck? It is a
14:09
PowerPoint presentation that has no more
14:12
than 12 slides. I don't
14:14
know why they call it a 10 deck but you can't have
14:16
more than 12 slides. So 10 slide and
14:18
pitch deck are interchangeable same thing? Yeah and
14:20
this has to be in this exact order.
14:23
We're gonna lay it out for you. Exactly. If it's
14:25
not in this order Boo.
14:28
And that's because of the language that
14:30
venture capital. I mean they can tell if you're
14:32
not speaking their language if you're not meant to
14:35
be there let me give you an example. You
14:37
know in college those of you went to college
14:39
those of you like me who went to college
14:41
for a while but what
14:43
had happened was I didn't graduate. What will
14:46
happen is you basically learn
14:48
a format to write papers. Right. I
14:51
mean like it or not there's a format. Yes. And they're
14:54
always like well make sure you use this
14:56
you know the double space 12-point font. I'll
14:58
have to cite everything at the bottom and
15:00
install it. Title, subtitle, blah blah blah. You
15:02
know four years of college. That was your
15:04
favorite part right? Yeah it was awesome. I
15:06
actually did good at papers. But the thing
15:08
is is that if you just decided to
15:11
make your own format we're like my format
15:13
is boss. I know you want 20 pages
15:15
I give you one page. I know you
15:17
want double space. I put it single space
15:19
and I know you want Ariel font or
15:21
Times New Roman but I've decided to put it in and
15:24
wing bangs. That's not accepted well is
15:26
that? No you just get rejected because
15:29
people reject the the packaging
15:31
not the actual product. They reject the
15:33
presentation not the actual
15:37
you know it's a deal where
15:39
they don't reject your idea they just reject the way it
15:41
was delivered. Right. And it's kind of like their filter. Yeah.
15:44
If you don't have it laid out like this they
15:46
know that this is guy who doesn't know what he's
15:48
doing exactly. He's new to this. It's why every time
15:50
I show up at the Freemasons meetings unannounced they
15:53
kick me out. All
15:55
right so we're gonna put the outline up on the
15:57
screen here that comes from David Cohen of Best venture
16:00
partners. So this outline has been revised though
16:02
and you'll find it in pitching
16:05
hacks right? Yep. So I'm gonna list off
16:07
these 12 points and I want you to
16:09
kind of dive into each one for us.
16:11
Cool. And this is how you need to
16:13
lay out your pitch deck. Got to have
16:15
in this order, have to have every element
16:17
right? Boom. Number one, cover.
16:19
Okay. This should include your
16:21
logo, tagline, and complete
16:24
contact information. Yeah. We're grabbing all of
16:26
this, I'm just gonna give you the
16:28
definition. All these definitions are coming from
16:30
pitching hacks. So tell us more about
16:33
the cover. Well if this was the
16:35
actual PowerPoint slide. Yeah. What you said,
16:37
the slide was like this. It
16:40
says here you have to have
16:42
the logo. So we can list
16:45
there our company was called Globopants.
16:48
Globopants. Now underneath here you'd
16:50
put your tagline. You'd say
16:55
pants you
16:59
never take
17:03
off. Funny
17:06
but I'm trying to give you an example. Don't laugh.
17:08
This is serious stuff. So you put right here, you
17:10
put the logo, right? The logos right here. So this
17:12
is the logo. The logo is like this, you know,
17:15
it's like a graduation cap. They're
17:17
not glowing pants. No, for some
17:19
reason it's a graduation cap. And
17:21
then you have your tagline and
17:24
you have your complete contact information. So you'd
17:26
put here like your name,
17:29
your number, your email. Boom.
17:31
That is essentially what we're looking at here
17:33
on the cover. You have to have this.
17:35
You have to have your logo, title,
17:39
and then you have the subtitle. Don't you
17:41
call it what you call it? Well you call
17:43
the tagline. Have the tagline and then you have
17:45
all your contact information on the first slide. True.
17:47
Okay. And so you're telling me that venture capitalists,
17:49
if they see your pitch deck and one of
17:51
those elements are missing, they know something's up. Is
17:53
a general rule. Yes. And it's usually somebody who's
17:55
a secretary for the boss who's checking
17:58
these. And You're like, because they're. About
18:00
this, I'm. There
18:02
is is David made me by one guy who
18:04
extremely wealthy just the and on believe what blew
18:06
my mind he goes. You know that if I
18:08
returned every voicemail I get every day. And
18:11
every email I get every day that I would
18:13
never be done with everyday. I
18:17
thought what if as I as a whoop what
18:20
many the. Most. Of
18:22
the voice mails I get, I don't return.
18:24
Most the emails I get, I don't respond
18:26
to. I'll respond to the ones that interests
18:28
me because he's worth millions and millions and
18:30
millions of people are constantly reaching out to
18:33
him. As with I get a business idea
18:35
for us to is getting hundreds a day.
18:37
Now is canon known as being the successful
18:39
Got and everybody in town wants to do
18:41
business with Run so you just busy, doesn't
18:44
answers voicemail and does return emails rid of
18:46
that stuff that is driving a car usually
18:48
run uses I don't even tell you know
18:50
this is the respond. Which is why
18:52
Is due to Sentencing has done everything
18:55
outlander. I would. Guess this number
18:57
two is the summer is the
18:59
second five years and this this
19:01
is our from pitching hacks. Summarize
19:03
the key compelling sacks of the
19:05
company you consume content from your
19:08
elevators hits guess others as big
19:10
here on the summary What you
19:12
want to do. All these slides
19:14
uses few words as possible and
19:16
you want to give super supporting
19:18
statistics are facts about the company.
19:21
so you'd want to put like
19:23
com with nine thousand subscribers to
19:25
our automatic monthly. Pass Shipping
19:27
Company on Global pants off
19:29
his position to become a
19:32
world leader in in a
19:34
very wearable pants technology. Or
19:43
something. So this slide is full effects.
19:46
the of that come from your elevator
19:48
pitch which could include tracks in your
19:50
tracks. junior team products. okay I'll just
19:53
so what Social proof? Yeah so let's
19:55
go ahead Years want to share of
19:57
for justice if we take this. I'd.
20:02
Say. Here in of we go away
20:04
and we said this is kind of
20:06
our summary guys that you my and
20:08
put the word Summary of the Top
20:10
just scenario that Americans are that's good
20:12
to have somewhere that ah yes absolutely
20:14
four times as is called the Executive
20:16
Summary Deaths and you can put the
20:19
words Executive Summary at the top and
20:21
I'm Sarah right Second Circuit Boards Okay
20:23
we have a video, put the products
20:25
to hear your foot the team and
20:27
you'll put. Social
20:29
Proof. So this is
20:31
an outline like a nice the worded
20:34
sentence ledger of the you know your
20:36
your high chance of this is axes
20:38
into bullet points of things that people
20:40
are looking for like sex crack exactly
20:43
exactly and stuff but this is how
20:45
do it. So you might put that
20:47
We sold Nine Thousand Pass Sold. In
20:51
the first quarter of year
20:53
our product his patented. And
20:57
it's made from a bland. Of.
21:02
Lama your hair. Or
21:07
hundred and in our team
21:09
Our team We have that
21:11
the President, the former President
21:13
Bill Clinton. And.
21:18
Kareem. Abdul
21:20
Jabbar. And
21:28
then as far as social proof
21:30
your put on our right now
21:32
research shows that twenty seven percent
21:35
of Americans. Don't.
21:40
Want to
21:42
change? Their.
21:46
Pants. And
21:49
that appeared in with say
21:51
Fast Company. you
21:53
think this is what is a summary page so
21:55
the summary is not and sworn to clarify is
21:58
not eyes on said pitch The
22:00
high concept pitch is that first tagline,
22:02
kind of, to get people interested, but
22:04
this is full of facts. It's just
22:06
a fact page. Yes. So what
22:08
does it look like for your thrive pitch deck? Specifically
22:10
on your summary page, again, you want to make sure
22:12
you're hearing me. You
22:14
have to have your traction, your product, your team, your
22:17
social proof. That has to be
22:19
in your summary. Okay. On that slide.
22:21
Yeah. Good. No sense. All
22:24
right. This is the
22:26
next slide. Oh! This is front
22:28
pitching hacks again. Highlight the
22:30
past accomplishments of your team. If your
22:33
team has been successful before, investors may
22:35
believe it can be successful again. Include
22:38
directors and advisors who bring something special
22:40
to the company. Don't include
22:42
positions you intend to fill. Save that
22:44
for the milestone slide. Put yourself
22:46
last. It seems humble and
22:49
lets you tell a story about how
22:51
your career has led to the discovery
22:53
of the global pants. Yeah. Right?
22:56
So tell me again how we lay this out. We go
22:58
last, but why is it so important to highlight your team
23:01
here? Well, what you'll do is you'll make your slide
23:03
here. Again, this is your team. And
23:06
let's just say that your
23:08
baseline level of credibility is here. So
23:11
this is your credibility. Okay.
23:15
So I'm just making up an example, but
23:18
if this is you because you are a
23:20
person who's never had a successful company before,
23:23
an investor won't invest unless the credibility
23:25
is up here. Right. They
23:28
want to invest in somebody who's a proven winner. Right.
23:31
So if you can build a team and
23:33
let's say on your team, you can have
23:35
a guy who's been nominated for a Pulitzer
23:39
prize nominated
23:44
author, right? Like Clifton. There
23:46
you go. Like Clifton Talbert.
23:48
Good. And if you can
23:51
have an NBA Hall of Fame player
23:53
and a founder of
23:55
the equity fund. David
23:58
Robinson. Right. soon
24:00
they start to look at it and go, well gosh, if
24:02
all these people are on a team, even though
24:05
I don't know who you are, through
24:08
the power of association, I begin
24:10
to believe that you're a
24:13
safer risk. Through the
24:15
power of association, because of the law of
24:17
credibility, I believe that because people, birds with
24:19
a feather flock together, you know what I'm
24:21
saying? So eagles aren't hanging out with chickens.
24:23
The whole idea is that if you are
24:25
a chicken, you
24:27
probably just tricked me because it looks like you're flying
24:29
with eagles here. It's really, really important.
24:31
So your team, I'll read you a quote here
24:34
that just blew my mind when I read it.
24:37
Bill Draper is one of the
24:39
first venture capital people in Silicon
24:41
Valley. And he went on to
24:43
become probably one of the most
24:45
successful people in Silicon Valley. He
24:47
has known, he helped fund Hotmail,
24:50
but he's known as kind of the
24:52
grandfather of venture capital funding. He says
24:54
this, the most important thing you need
24:56
to know about your pitch, first and
24:58
foremost, is you have to sell your leader
25:00
and your team. You have
25:02
to give the venture capitalist confidence that you can
25:05
beat the odds and pull this thing off. So
25:08
for me, it's super, super, super important to
25:10
have a great team because they're going to
25:12
help you be successful. But forget
25:14
me, venture capitalists won't even take you seriously
25:17
if you don't have a great team. So
25:19
when I'm laying this out on slide number three,
25:21
is it important? I know I go last. Is
25:23
it important to kind of rank the people on
25:26
your team by their credibility and
25:28
how well they're known? Yeah, I would put the
25:30
most successful people first. Okay. This
25:32
is how it works. When you mail somebody
25:35
your pitch deck or they get an email, they're
25:37
going to look at it and immediately, almost
25:39
every time they're going to immediately skip to
25:41
the team. They're going to go, nope,
25:47
throw it away. Almost every
25:49
time. I'm not kidding. People
25:52
talk about, well, why do degrees matter? Check
25:54
it out. Harvard
25:57
MBA, Stanford PhD.
26:00
Okay, we'll keep reading. Okay.
26:02
That's all, I mean really that's all it is. Right.
26:04
So it's the law of credibility. Right. Now
26:09
if you're like me and you're like Oklahoma
26:11
State old Moggy non-graduate, uh
26:13
oh. I mean usually the venture capitalist would take
26:16
that out of here. Yeah. But
26:18
when they look and they go. Because they need to
26:20
associate with me. David Robinson, Clifton Talbert, okay I should
26:22
keep reading. That's how that works. And
26:24
to clarify, all of these guys are on one
26:26
slide. You're not, there's not like a David Robinson
26:28
slide and you go to the next one and then we talk.
26:31
Yeah. This whole thing needs to be 12 points if at all
26:33
possible. Good. Okay. So
26:35
one page has your team and it's ranked in you
26:37
and you list them in order of how well they're
26:39
known, the credibility they bring to the table. And if
26:42
you follow this system by the way, if you do
26:44
the due diligence to follow this system, let me tell
26:46
you how pumped you'll be when you meet with investors.
26:49
Because you're like nobody's done these moves.
26:51
Right. No, no, but except for me.
26:53
Right. So I'm telling you, tell me
26:55
how pumped you would be right now if you're meeting
26:57
with an investor and they say right away, you know,
26:59
they go to slide one and they say, well, just
27:01
kind of real quick here, you know, just go ahead
27:03
and give me a show what this is.
27:06
You show them the cover. Got your logo.
27:08
Got the logo. Oh, nice logo. You have
27:10
a logo? Yeah. Cause I spent
27:12
money and time on it. Right. Then you say,
27:14
well, so what's your tagline? Bam. Right. Well,
27:17
what is this thing? You go to your summary page, the trends,
27:19
the track, you got the traction, you got the facts, you got
27:21
the, it's all right there. Yeah. The social
27:23
proof. You have the team. Bam. Well,
27:26
let me tell you all of a sudden, I
27:28
mean, your confidence is just sick. Okay. Now
27:31
we're on to slide number four and
27:33
this is the problem. So pitching hack
27:36
says to describe the customer market and
27:38
problem that you address without getting into
27:40
your product, emphasize the pain
27:42
level and the inability of the competitors
27:44
to satisfy the need. So specifically what
27:46
you, you don't get into the product
27:48
here. You're just talking about the problem. And I
27:51
would really try to focus on like three lines
27:53
or less. A
27:55
whole slide. You've got three lines. If I
27:57
can get fewer words as possible. So I
27:59
get you. Oh, go ahead. Oh, example, like the elephant
28:01
in the room, that's a business that I'm a part owner of. What
28:05
is the problem we solve? We offer
28:09
an experience for the modern man who's
28:11
looking for, says, we offer a haircutting
28:16
service for men who are looking for an experience
28:18
and not just a cheap haircut. And
28:21
then we show the market leaders are top
28:23
cut, super cuts, whatever, all these different companies. None
28:26
of them offer a high end men's
28:28
grooming experience. So there's a huge need.
28:31
No one's doing it. Here
28:33
we are. And so when you were
28:36
building this pitch deck for Thrive, you weren't
28:38
talking about how your website would look. You
28:40
weren't talking about how these videos would be
28:42
funny. You weren't talking about any of
28:44
that. In this slide, you
28:46
were just talking about how nobody's doing
28:49
this, how many entrepreneurs there are in
28:51
the world and how you're filling
28:53
a void. Exactly. Okay.
28:56
So there's a huge problem in our country right
28:58
now. There were 50% of graduates can't find a
29:00
job. The degrees are
29:02
getting exponentially more expensive. People
29:04
are graduating with so much student loans that they can't
29:07
even pay it off in
29:09
a 30 year window of time. And then
29:11
people have degrees that don't translate into jobs that
29:13
pay for themselves. So I mean, this is a
29:15
huge problem that I can define. And as much
29:18
third party provable factual information you
29:20
can use here, the better. If
29:23
you can show stats from Wall Street Journal and
29:25
Forbes and the Census Bureau and things that show
29:27
there really is a problem, that's great. But don't
29:29
just put like, well, Karen and I got together
29:31
and we personally believe there's a problem because
29:34
we talked to a dude at Subway who
29:36
said that he wanted that. Right. Yeah.
29:39
So just to humor me, can you go ahead and
29:41
describe the problem that the global pants would be fixing?
29:44
Oh, a lot of people wear pants. I mean,
29:47
there's a lot of people do. 100%
29:49
of the people that I've surveyed that wear pants. They
29:52
have them on and they don't want to take them
29:54
off. Wow. Every
29:56
day. Wow. That survey
29:58
was conducted alone. All right,
30:00
on to slide number five, the solution. No,
30:02
but in all seriousness, I give you an
30:05
example like that because I want to get
30:07
a conversation started on the example. But when
30:09
you're in front of a venture capitalist and
30:11
you can't explain there's a problem, you're like,
30:13
well, I just have a gut feeling. There's
30:16
usually like a lack of excitement
30:20
from the venture capitalist to invest in a gut
30:23
feeling. And they don't want to
30:25
invest in an idea. They want
30:27
to invest in a, and you should write this down, a
30:30
well thought out idea
30:33
and a plan. That's
30:35
the one invested. And so you have to have
30:37
a problem though, like that you're solving, like when
30:39
you're building a restaurant and you have to identify
30:42
how you're different or you have to show there's
30:44
a problem in the market that needs to be
30:46
solved because all entrepreneurship is solving a problem. JT,
30:49
do you know what time it is? Um,
30:52
or 10. It's
30:55
TiVo time in Tulsa, Oklahoma, baby.
30:57
Tim TiVo is coming to Tulsa,
30:59
Oklahoma, June 27th and 28th. We've
31:02
been doing business conferences here since 2005. I've
31:05
been hosting business conferences since 2005. What
31:08
year were you born? Dude,
31:11
I've been hosting business conferences since you were
31:14
10 years old, but I've never had the
31:16
two time Heisman award winning Tim TiVo come
31:18
present. And a lot of people, you know,
31:20
if I followed Tim TiVo's football career on
31:23
the field, uh, and off the field
31:25
and off the field, the guy's been just as successful
31:27
as he has been on the field. Now
31:30
the big question is JT, how does he do it? Hmm.
31:34
Well, they're going to have to come and find
31:36
out cause I don't know. Well, I'm just saying,
31:38
Tim TiVo is going to teach us how he
31:40
organizes his day, how he organizes his life, how
31:42
he's proactive with his faith, his family, his finances.
31:44
He's going to walk us through his mindset that
31:47
he brings into the gym, into business. It is
31:49
going to be a blast. He blasted Tulsa Ruslan.
31:52
Also this is the first thrive time
31:54
show event we've had where we're going
31:56
to have a man who has built
31:58
a hundred million dollar. Net worth. Wow.
32:00
He'll be presenting. Now we've had a couple presenters
32:03
that have had a billion dollar net
32:05
worth In some like
32:07
a real estate sort of things Yeah But
32:09
this is the first time we've had a
32:11
guy who's built a service business and he's
32:13
built over a hundred million dollar net worth
32:15
In the service business. It's the yacht driving
32:19
Multi-state living guru of franchising Peter Tonton
32:21
will be in the house This is
32:23
the founder of snap fitness the guy
32:26
behind nine round boxing He's gonna be
32:28
here in Tulsa, Russell, Tulsa, Russell of
32:30
Oklahoma, June 27th and 28th JP
32:33
why should everybody want to hear what
32:35
Peter Tonton has to say? Oh cuz
32:37
he's incredible. He's just a fountain of
32:39
knowledge He's awesome. He's inspired me listening
32:41
to him talk and not only that
32:43
he also has he practices what
32:45
he teaches So he's a real teacher. He's not a
32:47
fake teacher like business school teachers So you got to
32:49
come learn from him also, let me tell you this
32:51
because I don't get this wrong because I get it
32:53
wrong Someone's gonna say you screwed
32:55
that up buddy. So Michael Levine. This is
32:58
Michael Levine. He's gonna be coming He said
33:00
who's Michael Levine? I don't get this wrong
33:02
This is the PR consultant of choice
33:04
for Michael Jackson Wow prints for
33:06
Nike for Charlton Heston for Nancy
33:09
Kerrigan 34 Grammy Award
33:11
winners 43
33:13
New York Times best-selling authors. He's represented Including
33:16
pretty much everybody you know who's been a
33:18
super celebrity. This is Michael Levine a good
33:20
friend of mine He's gonna come and talk
33:23
to you about personal branding and the mindset
33:25
needed to be super successful The lineup will
33:27
continue to grow we have hit Christian recording
33:29
artists Houlton Dixon in the house now people
33:32
say Colton Dixons in the house. Yes, Colton
33:34
Dixons in the house So if you like
33:36
top 40 Christian music Colton Dixons gonna be
33:38
in the house performing the lineup will continue
33:41
to grow Each and every day
33:43
we're gonna add more and more speakers to this
33:45
all-star lineup But I encourage everybody out there today
33:47
get those tickets today go to thrive time show.com
33:49
again That's thrive time show.com and some people might
33:51
be saying well, how do I do it? I'm
33:53
gonna do it How does it work? You just
33:56
go to thrive time show.com. Let's go there now.
33:58
We're feeling the flop. We're going to three The
34:00
I know right now I don't know any
34:02
time. sure I can't resist. converts his buddies
34:04
and you click on the request tickets button
34:06
right there are weird your carpets as we
34:08
toby was two hundred and fifty hours to
34:10
get a ticket. Yet or whatever
34:12
price that you can afford. And.
34:15
Reason why do that is I grew up without money.
34:17
On. Jt You're in the process of building
34:19
a super successful company. Ah yeah, you start
34:22
out with a million dollars the bank account.
34:24
Know. I did not know, deny deny any
34:26
loans nothing like that and not get inheritance
34:28
from parents anything like that I had to
34:31
work for an eye on. Super grateful I
34:33
came to visit Officer Surgery. I met you
34:35
Met Peter Time the Middle. These people. So.
34:37
If you know there today you want to come
34:39
to our workshop again just getting to Thrive Time
34:41
show.com you might say what Windsor going to be
34:43
June twenty seventh and Twenty eight that you might
34:46
say who speak and we are to cover that
34:48
you might say where's it going to be experienced
34:50
Also Russo of Oklahoma's was also gruesome. Ah it's
34:52
I'm really try to rebrand Tulsa as Tulsa Russo.
34:54
I'm sort of like the Jerusalem of America would
34:56
have. you got as you type in Thrive Time
34:58
Show and Jake's you get a sneak peak where
35:01
a look at our office facility. This is what
35:03
it looks like. This is where you're headed. It's
35:05
gonna be a blast. The blast. You can look
35:07
inside. See the facility. We're going to have
35:09
hundreds of entrepreneurs here. It is gonna be
35:11
packed now for this particular event. Folks are
35:13
the ceiling is always limited because my facility
35:16
is a limitless ah I'm convention center. You're
35:18
coming to my actual home office and so
35:20
it's gonna be packed. So when to Twenty
35:22
Seven Twenty Eight? Book you. You're going to
35:24
talk to you at what I'm talking to
35:26
your skis of. Get your tickets right now.
35:29
Thrive times your.com and a good you can
35:31
name your price. We tell people it's two
35:33
hundred dollars or whatever price you can afford
35:35
and we do have some select Vip. tickets
35:37
which gives you access to meet some
35:39
of the speakers and those sorts of
35:41
things in those tickets are five hundred
35:43
dollars it's a two interactive business workshop
35:46
over twenty hours of business training we're
35:48
going to give you a copy of
35:50
my newest book the millionaires guide to
35:52
becoming sustainably richer going to leave with
35:54
a workbook going to leave with everything
35:56
you need to notice started gross super
35:58
successful company is practical it's actions and
36:00
it's TiVo time right here in
36:02
Tulsa, Jerusalem. Get those tickets today
36:04
at thrivetimeshow.com again. That's thrivetimeshow.com. Hello,
36:08
I'm Michael Levine, and I'm talking to
36:10
you right now from the center of
36:12
Hollywood, California, where I have represented over
36:14
the last 35 years, 58
36:19
Academy Award winners, 34 Grammy
36:21
Award winners, 43
36:23
New York Times best sellers. I've
36:25
represented a lot of major stars,
36:29
and I've worked with a lot of
36:31
major companies. And I think I've
36:33
learned a few things about what makes
36:35
them work and what makes them not
36:37
work. Well, why would
36:40
a man living in Hollywood, California
36:42
in the beautiful sunny weather of
36:45
LA come to Tulsa? Because
36:47
last year I did it, and it was
36:49
damn exciting. Clay Clark has put
36:52
together an exceptional presentation,
36:56
really life-changing, and I'm
36:58
looking forward to seeing you then. I'm Michael
37:00
Levine, and I'll see you in
37:02
Tulsa. James, did I tell you
37:04
my good friend, John Lee Dumas, is
37:07
also joining us at the in-person, two-day
37:09
interactive thrivetime show business workshop. That Tim
37:11
Tebow and that Michael Levine will be
37:14
at. Have I told you this? You
37:16
have not told me that. He's coming
37:18
all the way from Puerto Rico. This
37:21
is John Lee Dumas, the host of
37:23
the chart-topping eofire.com podcast. He's absolutely a
37:25
living legend. This guy started a podcast
37:28
after wrapping up his service in
37:30
the United States military, and he
37:32
started recording this podcast daily in
37:34
his home to the point
37:37
where he started interviewing big-time folks like
37:39
Gary Vaynerchuk, like Tony Robbins, and he
37:41
just kept interviewing bigger and bigger names,
37:43
putting out shows day after day, and
37:45
now he is the legendary host of
37:47
the eofire podcast, and he's traveled all
37:49
the way from Puerto Rico to
37:52
Tulsa, Oklahoma to attend the in-person in
37:55
the 27th and 28th thrivetime show, two-day
37:57
interactive, this is what it shows. If you're out
37:59
there making it to the event, you want to
38:01
grow a podcast, a broadcast, you want to
38:04
get in and you want to improve your
38:06
marketing. If you've ever wanted to improve your
38:08
marketing, your planning, if you've ever wanted to increase
38:10
your sales, you want to come to the 2-day interactive
38:12
to the 27th and 28th Broadtime Show. There's
38:16
this new show featuring Kate Tebow,
38:18
Michael Levine, proudly doing this in
38:20
countless big times to the successful entrepreneurs.
38:22
It's going to be life changing. Get
38:24
your tickets right now at thrivetimeshow.com. Kate,
38:27
what website is that? thrivetimeshow.com
38:31
One more time, I'm going to
38:33
go media. thrivetimeshow.com Shout
38:36
everything riding tonight. Even
38:38
if I've got three
38:40
strikes, I'm going to go forward.
38:43
This moment, we own it.
38:45
And I'm not to be
38:48
played with because it could
38:50
get dangerous. See, these people
38:53
I ride with. This moment,
38:56
we own it. thrivetimeshow.com
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39:44
systems. Now you can have a successful company.
39:46
This is what the time freedom and the
39:48
financial freedom that you deserve. You're
39:50
going to leave energized, motivated, but you're
39:52
also going to leave empowered. The
39:54
reason why I built these workshops is because, as
39:57
an entrepreneur, I always wish that
39:59
they had... And because
40:01
there wasn't anything like this, I would
40:03
go to these motivational seminars, no money
40:05
down, real estate, Ponzi scheme, get motivated
40:07
seminars, and they would never teach me
40:10
anything. It was like you went there
40:12
and you paid for these big chocolate
40:14
Easter bunnies. But inside of it, it
40:17
was a hollow nothingness. And
40:19
I wanted the knowledge, and they're like, oh, but we'll teach you the
40:21
knowledge after our next institution. And
40:23
the great thing is we have nothing to upsell at
40:25
every workshop. We teach you what you need to know.
40:27
There's no one in the back of the room trying
40:29
to sell you some next big get
40:32
rich quick, walk on hot coals product.
40:35
It's literally, we teach you brass tacks, the specific
40:37
stuff that you need to know to learn how
40:39
to start and grow a business. I
40:42
encourage you to not believe what I'm saying. And
40:44
I want you to Google the
40:46
Z66 auto auction. I
40:48
want you to Google elephant in the room. And
40:51
you do that research, you will
40:53
discover that the same systems that
40:55
we use in our own
41:04
business can be used in your
41:06
business. And
41:20
now you may be thinking, what does
41:22
it actually cost to attend an in-person
41:24
two-day interactive thrive time show business workshop?
41:27
Well, good news. The tickets are $250
41:29
or whatever price that you can afford.
41:31
What? Yes, they're $250 or
41:33
whatever price you can afford. I grew up without
41:35
money and I know what it's like to live
41:37
without money. So if you're out there today and
41:39
you want to attend our in-person two-day interactive business
41:41
workshop, all you got to do is go to
41:44
thrivetimeshow.com to request those tickets. And
41:46
if you can't afford $250, we have scholarship pricing
41:48
available to make it affordable for you. I
41:52
learned at the academy in Kings Point in New
41:54
York, octa non
41:56
verba. Watch what a person
41:58
does. Not what they
42:01
say. Good morning. Good morning.
42:03
Good morning. Harvard Kiyosaki,
42:05
The Rich Dad Radio Show. Today I'm broadcasting
42:08
from Phoenix, Arizona, not Scottsdale, Arizona.
42:11
They're closed, but they're completely different
42:13
worlds. And I have
42:15
a special guest today. Definition
42:18
of intelligence is if you agree
42:20
with me, you're intelligent. And
42:23
so this gentleman is very intelligent. I've
42:26
done this show before also. But
42:29
very seldom do you find somebody who lines up
42:31
on all counts as a Mr.
42:33
Clay Clark. He's a friend of a good
42:35
friend, Eric, Eric Trump. But
42:38
we're also talking about money, bricks, and how screwed
42:40
up the world can get in a few and
42:43
a half hour. So Clay Clark
42:45
is a very intelligent man and
42:47
there's so many ways we could take this thing. But
42:51
I thought since you
42:53
and Eric are close, Trump, what
42:57
were you saying about what Donald who's my age
42:59
and I can say or cannot say? Well, first
43:01
of all, I have to honor you, sir. I
43:03
want to show you what I did to one
43:05
of your books here. There's
43:07
a guy named Jeremy Thorn who
43:10
was my boss at the time. I was 19 years
43:12
old working at Faith Highway. I had a job at
43:14
Applebee's Target and Direct TV. And he said, have
43:16
you read this book, Rich Dad Poor Dad? And I
43:18
said, no. And my father, may
43:20
he rest in peace. He didn't
43:22
know these financial principles. So I started reading all
43:25
of your books and really devouring your books. And
43:27
I went from being an employee to self-employed to
43:29
the business owner to the investor and I owe
43:31
a lot of that to you. And I just
43:33
wanted to take a moment to tell you, thank
43:35
you so much for allowing me to achieve success.
43:38
And I'll tell you all about Eric Trump. I
43:40
just want to tell you, thank you, sir, for
43:42
changing my life. Well, not only
43:44
that Clay, you know, thank you, but you've become
43:46
an influencer. You know,
43:48
more than anything else, you've evolved into an influencer where
43:51
your word has more and more power. So that's why
43:53
I congratulate you on
43:56
becoming because as you know, there's a lot
43:58
of fake influencers out there to our bad. Influencers
44:00
yeah, anyway, I'm
44:02
glad you and I agree so much and thanks
44:05
for reading my books. Yeah, that's that's the greatest
44:07
thrill for me today not
44:09
thrill but Recognition is when
44:11
people young men especially come up and
44:14
say I read your book change in
44:16
my life I'm doing this I'm doing this I'm doing
44:18
this I learned at the
44:20
Academy in King's Point in New York Okta
44:23
non verba watch what
44:25
a person does not what
44:27
they say I'm
44:30
Ryan wimpy. I'm originally from Tulsa born and raised
44:32
here. I Went to
44:35
a small private liberal arts college and got
44:37
a degree in business and
44:39
I didn't learn anything like they're teaching here
44:41
I didn't learn linear workflows. I learned stuff
44:43
that I'm not using and I haven't been
44:45
using the last nine years So
44:47
what they're teaching here is actually way
44:51
Better than what I got at business school and
44:53
I went what was actually ranked as
44:55
a very good business The linear
44:57
workflow the linear workflow for us and getting
45:00
everything out on paper and documented is really
45:02
important We have workflows
45:04
that are kind of all over the place
45:06
to the having linear workflow and seeing that
45:09
mapped out on multiple different boards It's
45:11
pretty awesome. That's really helpful for me the
45:14
atmosphere here is awesome I
45:16
definitely just stared at the walls figuring out how
45:19
to make my facility look like this place this
45:21
place rocks It's invigorating
45:23
the walls are super It's
45:25
just very cool Atmosphere school the
45:28
people are nice as a pretty cool place to
45:30
be very good learning atmosphere
45:33
I literally want to model it and steal everything that's
45:35
here at this facility and Basically
45:37
create it just on our Once
45:45
I saw what they were doing I knew I had to
45:48
get here at the conference is probably the best conference or
45:50
seminar I've ever been to it over 30 years of business
45:52
You're not born you're a way to live
45:55
the whole time to
46:00
learn how to just get control
46:02
of my life, my schedule, and
46:05
start controlling business. I'm planning on finding
46:07
a way to make a living and make
46:09
some friends, and then we'll be all safe
46:11
in our house, and just really implementing and
46:13
sticking with the program. It's really
46:16
lively, it's used in pretty friendly
46:18
and non-helpful, and very welcoming.
46:20
I attended a conference a couple
46:22
months back, and it was really
46:25
the best business conference I've ever attended. At
46:27
the workshop, I learned a lot about time
46:29
management, really prioritizing what's the
46:31
most important. The biggest takeaways are, you know,
46:33
you want to take a step-by-step approach to
46:35
your business. Whether it's marketing, you know, one
46:37
of those three marketing tools that you want
46:40
to use, to human resources. Some of the
46:42
most successful people and successful businesses in this
46:44
town, their owners were here
46:46
today because they wanted to know more from Clay,
46:48
and I found that to be kind of fascinating.
46:51
The most valuable thing that I've
46:53
learned is diligence. That businesses don't
46:55
change overnight. It takes time
46:58
and effort, and you've got to go through
47:00
the ups and downs of getting
47:03
it to where you want to go. He actually gives
47:05
you the road map out. I was stuck, didn't know
47:07
what to do, and he gave me the road map
47:09
out, step-by-step. We've set up systems
47:11
in the business that make my
47:13
life much easier. Allow me some
47:16
time freedom. Here you can ask
47:18
any question you want, they guarantee
47:20
it'll be answered. This conference motivates
47:22
me, and also gives me a
47:24
lot of knowledge and tools. It's
47:27
not huge, maybe, but everybody
47:29
needs it. It's easy.
47:32
There's not that everybody knows, but if you
47:34
don't do it, nobody else can do it.
47:36
I can see the marketing is
47:38
working. It's just an approach to
47:40
experts. Probably the most notable thing
47:42
is the income increase that we've
47:45
had. Everyone's super fun, super motivating.
47:47
I've been here before, but I'm
47:49
back again because it motivates me. Your competition
47:51
is going to come eventually, or try to
47:53
pick up the tactics. You better
47:55
if you do, somebody else will. I'm
47:57
Rachel, the Captain of Tulum, and we just need
48:00
to get a huge... Thank you to Clay and
48:02
Vanessa Clark. Hey guys, I'm Ryan with Tip Top
48:04
K9. Just want to say a big Thank you
48:06
to Thrive15. Thank you to Make Your Life Epic.
48:08
We love you guys. We appreciate you and really
48:10
just appreciate how far you've taken us. This
48:13
is our old house. This
48:15
is where we used to live. This is our
48:18
old neighborhood. So
48:26
this is my old van. And our
48:28
old school marketing. And this
48:30
is our old team. And by team
48:32
I mean it's been another guy. This
48:35
is our new house. This is our new
48:37
neighborhood. This
48:42
is our new van with our new marketing.
48:44
And this is our new team. We went
48:46
from 14 and I took this field. We
48:50
worked with several different business coaches in
48:52
the past and they were all about
48:54
helping Ryan sell better
48:56
and just teaching sales. Which
48:59
is awesome. Ryan is a really
49:01
great salesman. We needed somebody to
49:03
help us get everything that was
49:05
in his head out into the system, into
49:08
manuals and scripts and actually build a team.
49:11
So now that we have systems in place, we've gone
49:13
from 1 to 10 locations in only a
49:15
year. In October 2016 we
49:17
grossed 13 grand for the whole month. Right
49:20
now it's 2018, the month of October.
49:23
It's only the 22nd. We've already grossed a little
49:25
over 50 grand. For the
49:27
whole month and we still have time
49:29
to go. We're just thankful for you, thankful
49:31
for Thrive and your mentorship. And we're really
49:33
thankful that you guys have helped us
49:36
to grow a business that we run now and this
49:38
is the business running now. Just thank you, thank you,
49:40
thank you, Tim. So we really just
49:42
want to thank you, Clay and thank you Vanessa for
49:44
everything you've done, everything you've helped us with. We love
49:46
you guys. Thank you. It's
50:00
a great opportunity. The
50:04
Amish kids is also a little scary. My kids
50:06
are feeling energy as soon as you're also in
50:08
the works. They're really not even like the marries.
50:19
If you decide not to come, you're missing out on
50:21
an opportunity to grow your business. I
50:23
love the environment. I love
50:25
the way that Clay senses, teaches. The way
50:27
that he not only allows me to comprehend
50:30
what's going on, but he explains it in
50:32
a way to where it just makes sense.
50:34
The SEO optimization, branding, marketing, other
50:36
more, in
50:38
the last two days I had the entire four years
50:41
of college. The
50:50
most valuable thing that I've learned, marketing is
50:52
key. Marketing is everything.
50:55
Making sure that you're branded accurately and clearly.
50:57
How to grow a business using Google Reviews,
50:59
and it just has to optimize our names
51:01
through our website also. Helpful
51:03
with a lot of marketing, search
51:06
engine optimization, helping
51:08
us really rank high in Google. The
51:11
biggest thing I needed to learn was how to build my
51:13
foundation, how to systemize
51:16
everything and optimize everything, build
51:18
my SEO. How to
51:20
become more organized, more efficient. How
51:23
to make sure the business is really there to
51:25
serve me, as opposed to me constantly
51:27
being there for the business. New
51:29
ways of advertising in our business,
51:32
as well as recruiting new
51:34
employees. Group interviews, number one. Before
51:36
we felt like we were helping
51:38
out this choir, more group interviews
51:40
is completely eliminated. Because you're able
51:42
to really buy the music that would really
51:44
be the best business. And how to
51:46
hire people, how to deal with community resources,
51:49
how to log on marketing, and
51:51
overall how to structure the business. How
51:54
it works for me, and also then
51:56
how to translate into working. The
52:00
only thing I've learned here is
52:03
time management. I like the one
52:05
hour of doing your business. It's real critical if
52:07
I'm going to grow, change. I tell you what
52:09
he teaches you, how to navigate through those things.
52:11
And I only find freedom to
52:14
apply to purpose in your business. I find
52:16
it difficult for all those other people to
52:18
directly affect you in the world. Everybody, everybody.
52:21
Everyone needs a chance to come up and get off the
52:23
road and see that it's real. You
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