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Entrepreneur | Part 2 - Raising Venture Capital: The 14 Points You Need To Know

Entrepreneur | Part 2 - Raising Venture Capital: The 14 Points You Need To Know

Released Thursday, 11th April 2024
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Entrepreneur | Part 2 - Raising Venture Capital: The 14 Points You Need To Know

Entrepreneur | Part 2 - Raising Venture Capital: The 14 Points You Need To Know

Entrepreneur | Part 2 - Raising Venture Capital: The 14 Points You Need To Know

Entrepreneur | Part 2 - Raising Venture Capital: The 14 Points You Need To Know

Thursday, 11th April 2024
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0:00

Get ready to enter the prime time

0:02

show. That

0:07

in. And

0:10

out. On

0:12

the bottom. Of

0:15

the point Now what on the top

0:17

you the systems to you? But we

0:19

got com Texans on the books. I've

0:21

read the books sees Brickets of Wisdom

0:23

in the Cold War as the Pub

0:26

or of but that's what I'm not.

0:28

So you see my kids, Please tell

0:30

them it's see and see what you're

0:32

right now. Three do. What we

0:34

started. The

0:41

definition from pitching decks real quick

0:43

on interaction is traction is a

0:45

measure of your products engagement with

0:48

it's market aka product market fit

0:50

In order of importance it has

0:52

demonstrated through Profit Revenue. Customers.

0:55

Pilot customers, non paying

0:57

users and verified hypotheses

0:59

about customers' problems. And

1:01

their rates of change. A story

1:04

without attraction is a work of fiction.

1:06

You must start building your product and

1:08

start testing it with your market before

1:10

you start raising money. That's just a

1:12

mean makes sense but that specifically what

1:14

you need to look for when you're

1:16

trying to compile this traction to show

1:18

yasir sins of you're if you're get

1:20

of users or what traction is again

1:22

traction you that off all those variables

1:24

but traction at the end of the

1:26

day is your so what does the

1:28

evidence that what you think might happen

1:30

is actually happening in good so. Just

1:33

real quick to touch on those you talked

1:35

about a the product educate us on that.

1:38

The product, the team and social proof. Yeah

1:40

well the product the the ideas you want

1:42

to have a working model. Go does it

1:44

Was the what made. Growing thrive

1:46

so hard Near is it. I couldn't show

1:48

anybody what it was going to be because

1:50

I'm not a computer program road adult a

1:52

successful company and sold it and I read

1:54

a bill that it would require several million

1:56

dollars but I couldn't show people. Are you

1:58

an example of what. thrive did. So I

2:02

had to have like a super

2:04

team. So as you go

2:06

through this list, the traction was

2:08

that other companies that were online

2:10

education platforms were doing well in

2:13

different spaces. That was the traction. So you could point to

2:15

them. But Jill Donovan of Rustic

2:17

Cuff, if she had gone to, you know, try

2:19

to raise money and just talked about some, you

2:22

know, cuffs that hadn't been made yet, that would

2:24

have been different because she could actually make a

2:26

prototype. That's right. That's right. And the product, you

2:28

want to show a prototype, like you just said,

2:30

on the team, you want to surround yourself with

2:33

people where you are the least intelligent person on

2:35

the team. And I want to repeat, you want

2:37

to surround yourself with a team of people where

2:39

you are the least intelligent person on the team.

2:42

If you're ever in a business,

2:44

a startup, and you find that you're the

2:46

most intelligent person on the team, you

2:49

need to get a different team. Right. And that's

2:51

tough because what do you mean? Like how are

2:53

you gonna afford to hire all these geniuses? Well,

2:56

what happens is in startups is usually there's a board

2:58

of extremely smart people. Right. And

3:00

then there is the team that's executing it, who

3:02

might be very smart, but they've never done it

3:04

before. And so you need to build a team

3:07

of experienced people that can coach you. And then

3:09

the final thing is social proof. Social proof

3:11

is where there's kind of anecdotal evidence from

3:13

the society or

3:15

from the business world to

3:17

show that your idea is good. So as an example

3:19

for Thrive, do you guys

3:21

know, if you're watching Thrive, you probably know

3:23

this, but the cost of college has more

3:25

than tripled, you know, over the

3:28

past 20 years. It's tripled. Yeah. College

3:30

today, we have about 50% of graduates

3:33

that are looking for work a

3:36

year, a full year after graduation. Yeah. There's

3:38

more college graduates right now working as

3:40

bartenders and working as retail clerks than

3:42

ever before. So these are the evidence

3:44

I can show. I can say, look

3:46

at the social proof from the social

3:48

tapestry that makes our country. These are

3:50

things that point to that this is

3:53

this is this this idea is not

3:55

just my idea, but it's something that's

3:57

Supported by society and the

3:59

national trends. That large, even the global

4:01

trends. And this is under the elevator pitch

4:03

point because I mean I assume that you have

4:05

found that elevator pitch we have to try to

4:07

catch people's it is instead he has. it's

4:09

a nice place in an elevator ride for them

4:12

to clarify, you need to be able to

4:14

articulate these things. You know it's funny as you

4:16

have to have it over to prefer to

4:18

go rights. And then when people ask you

4:20

what what contracts or yeah right. European

4:23

or had written down. I recommend you have

4:25

single one sheet and a one sheet as

4:27

a behalf by eleven seats were answers all

4:29

these questions into action. Step the you can

4:32

do right now as usual Head writer Elevator

4:34

Pitch good you can go ahead after elevator

4:36

Pitch writer Clarifier didn't have an answer for

4:38

the traction have an answer for product, have

4:40

an answer for your team, have an inch

4:43

of answer for social proof how this all

4:45

ready to go and sit home Starts a

4:47

little bit about the old that a piss

4:49

in the autumn the cells seen as mother

4:51

for and so do. Wanna know how

4:54

to write that l That elevator pitch

4:56

I'd start their skin both saw that

4:58

one other tip of your throat or

5:00

an elevator pitch is you can go

5:03

on to these are website of like

5:05

Twitter on Dropbox, Facebook, different companies that

5:07

have done well and if you notice

5:10

how simply they communicate their mission good

5:12

or the problem that they solve on

5:14

their own particular home page though answer

5:16

very simply and as give you some

5:19

ideas. Soap opera is it really can

5:21

help you are clarify. But at that

5:23

the busy that your elevator pitch

5:25

explains the world, what problem your

5:27

company or products offs simply and

5:29

concisely, civil and concisely which is

5:31

badawi simplicity kinda. Steve Jobs is

5:34

the ultimate form of sophistication. Against

5:36

simplicity is the ultimate form of

5:38

sophistication, so still be extremely hard

5:40

to say it simply red. High.

5:43

Number Six, The definition of a

5:45

high concept piss gifts. So Npc

5:47

hacks and describes the term high

5:49

concept sense as what does the

5:51

products health the customer do? who

5:53

is? The costs are a single

5:55

sentence. The distills your startups. Visit

5:57

the Up So how is this?

5:59

The. Then dinner elevator pitch for elevator

6:01

pitch is basically if you're an elevator.

6:04

You. Should be able to on the

6:06

way down from floor sustained of the

6:08

bottom explain all elements. the traction, the

6:11

product, the team, the social proof the

6:13

earth's but your your high concept it

6:15

is best for that. Kind of like

6:18

the opening line it's kinda like that

6:20

opening in as was you said when

6:22

you said Thrive provides entertaining education for

6:24

entrepreneurs. Yeah so soon Said will tell

6:27

you what is Thrive on a very

6:29

high level. I would say in a

6:31

Thrive provides entertaining education for entrepreneurs and

6:34

it's all taught. By millionaires and everyday

6:36

entrepreneurial success for so that such elevator

6:38

pitch sets are high concept fist yup

6:40

and then all the things underneath that

6:42

it's rise in the product, the team

6:45

Social proof yes Roman natural and yep

6:47

so I just makes six or Twitter

6:49

for your height, your off your high

6:51

concept is your high concept pitch is

6:53

right here to go in and all

6:56

the things that go underneath that like

6:58

your traction products yup and your team

7:00

and your product. All

7:02

that stuff here that goes into making

7:04

her elevator pitch them he says okay

7:07

that makes us you go to the

7:09

hi I'm in. The

7:11

high concept is is this immediately you

7:14

are literally on the phone with a

7:16

venture capitalist and also tell me about

7:18

it. Yeah and I can tell you

7:20

man I have jack that op is

7:22

or vomiting information was a you for

7:24

easy cold call for much. Longer

7:28

browser on the phone. One major silicone valley

7:30

fun I've been called going for months. And

7:32

is like quick rk this is such

7:34

such the isaac so what's your I

7:36

concept that. Glottal

7:38

Know that means that's exactly what happened. Some

7:41

ice ah will basically what it is and

7:43

he's like are you done. Music.

7:46

I ask you again, what is your what is

7:48

the idea. And I again but

7:50

two minutes on the phone for explain and he

7:52

goes. I think we're we're done. But it's You

7:54

can get a better concise idea of what you're

7:56

talking about. Going live, know, is it? I mean,

7:58

really, that's what happened. I target of

8:00

abuse is I had a difficult going businesses.

8:02

Are we ready when they when they ask

8:05

you a question do I go to be

8:07

real I didn't know I was doing buddy

8:09

addicts Doing something wrong is better than doing

8:11

nothing else on just so I would encourage

8:13

you if you if is your I I

8:15

I can relate to that. I miss you

8:17

work so hard to get invited to the

8:19

home of a multimillionaire so he could explain

8:21

your idea, know and you do your browser

8:24

and you have. But if you watch this

8:26

episode over and over and over until define

8:28

these fourteen points I promise you that. Your

8:30

likelihood of causing a deal it goes

8:32

up tremendously Read and a newborn tests

8:34

on it in his touch on a

8:36

problem in every episode on price but

8:39

you you will sail not every investors

8:41

voice in New Soldiers not doing it

8:43

because you're afraid that they're going to

8:45

fail us are failing George Lucas to

8:47

sort of George Lucas. And seventy times

8:50

he pitched the Star Wars script for

8:52

Facebook of Sylvester Stallone. So many times

8:54

he scripted Zopa, a lizard tested the

8:56

Star Wars or the A Rocking on

8:58

the Rockies or script. There or Rambo

9:00

script or another example was like just look

9:03

up like Jack London has guy or a

9:05

white thing. That. Dude was rejected

9:07

or six hundred times on his books

9:09

on his we go on and on

9:11

arm. It is just you have to

9:13

give. Failure is a prerequisite to success.

9:15

Nazis half the it rejected before you

9:17

get. That's especially in this area of

9:19

unsuccessful. This is Doug, the Us or

9:21

this number Seven, the definition of a

9:24

pitch deck or a ten slide. As

9:26

I I know. I think of her

9:28

to say you have some somewhat embarrassing

9:30

stories of people requesting a fist acted

9:32

as his torso source well as at

9:34

one time I was on the phone.

9:36

With a guy and against terrorists capital to and

9:38

he said can you send me your deck. Oh.

9:41

So out of Zero Zero one of us

9:43

I I didn't notice talking about say yes,

9:45

no, yes of the other The absolute what

9:47

What? He really were widowed twenty six you

9:50

know, I wonder. Ten slots. and

9:54

i was like on what says like

9:56

what he slides on my slideshow and

9:58

he was like ah just

10:01

email me what you have. It

10:04

just kept happening. I think about the

10:06

third time I'm like what

10:09

is this word? Yeah. What do they

10:11

say? I'm like are you saying that

10:13

like DEC DEC

10:16

K like a like

10:18

a patio you know

10:21

and then you know a tin slide

10:24

what is that you know and then you

10:26

realize that these people are you

10:28

know like if you worked in a factory yeah and

10:30

all you did all day was made airplane parts you

10:33

would start to refer to stuff is like yeah

10:35

go over there and grab the t371 right go

10:37

ahead and get the IR they go and get

10:39

the you know the TPS reports over there by

10:41

the R valve and everyone in the office and

10:43

your office is like oh yeah

10:46

that's the R valve that's the TPS reports that's the yeah

10:48

you've never been there you don't know what he was saying

10:50

yeah and so the word the world of venture

10:52

capital is just like this but these guys are

10:54

so used to saying this

10:56

stuff they have very little patience

10:58

for people that can't speak their language right

11:01

because it's almost like if you can't speak

11:03

their language then they know that you're not

11:05

supposed to be there yeah it's bizarre but

11:07

it's like you know if

11:09

you're if you've got I traveled to Mexico a

11:11

few times I do not speak Spanish very well

11:13

at all blend in very well either do you

11:15

well I go there and I'll go they think

11:17

that I might be Latin American and yeah they

11:19

think that your tan skin yeah

11:21

I go there and so I'm there and I'll

11:23

try to speak the language and I do it

11:26

terribly well right away it's like putting your hand

11:28

up and saying I'm not from here right that's

11:30

how it's like when you're calling venture capital firms

11:32

and you're like I'm not from

11:34

here but trust me yeah they're like if

11:37

you don't have enough savvy to at least

11:39

know these terms right that's

11:41

how it works can you throw out a couple more

11:43

terms like this pitch deck or are we gonna go

11:45

into that later ROI good

11:47

what's your ROI who's

11:50

Roy I don't know he's

11:52

a good dude I don't have a Roy you know well

11:55

ROI stands for return on investment right that's

11:57

just that's when they say they

11:59

say Tell us about your team. What they want to

12:01

know is the cumulative bios of your team and why

12:04

they have experience that matters. But

12:06

you're just not ready for it

12:08

because they just, like a high

12:10

concept pitch. What was the first,

12:12

I mean, you probably heard it for the first time

12:14

today if you're like most people. So these are just

12:16

the things they do. And the reason why, I mean,

12:18

we're going through this, is Clay says

12:21

he can learn from either failure or mentors. Clay

12:23

learned from failures. Now he's your mentor. Take

12:26

his advice. This has happened. He's walked through it.

12:29

Now we're going to outline exactly some

12:31

of these specific terms for you. All

12:33

right, number seven, the definition of a

12:35

pitch deck or a 10 slide. Now

12:38

I know I've heard you mention a few times

12:40

some slightly embarrassing stories in terms

12:42

of people asking you for a pitch deck

12:45

and you being confused. Can you explain, just

12:47

tell us these stories. The

12:49

two that stand out to me as being a

12:51

number one and number two example

12:53

of what you should not do is one

12:55

I cold called a whole bunch of venture

12:57

capital funds. I had mailed a

13:00

ton of physical copies of

13:02

our business plan. And

13:05

I probably got a call back from somebody who says,

13:07

well, what's your ROI? I

13:11

don't know if they do. You know,

13:13

so you kind of just say, who?

13:16

Oh, yeah, yeah. I

13:19

know what you mean. You know, you

13:21

just feel dumb. You can't really just

13:23

talk your way through that if you don't know what he's

13:25

talking about. Another one is someone says, hey, can you send

13:27

me your deck? Deck.

13:30

The whole thing? Like the patio, like maybe to

13:32

unbolt it from my house, send it to you,

13:35

what are you looking for? He'll invest, he'll do

13:37

it. No, that's what I'll, I'll build you a

13:39

deck. I'll build it, you know. It just was

13:41

embarrassing because I didn't know what the word pitch

13:43

deck meant. Okay. And people have also asked

13:45

me, well, can you email me your 10 slide? Well,

13:47

what's a 10 slide? I just, these are things that

13:49

like, you don't, if you don't know, then if

13:53

you don't know, it's kind of to quote the great

13:55

notorious PIG. If you don't know, now you know.

13:58

Wow. you right now. Okay

14:01

so we're gonna dive into how

14:03

to build a pitch deck but can you quickly

14:05

just tell us what it is just in a

14:07

summary what is a pitch deck? It is a

14:09

PowerPoint presentation that has no more

14:12

than 12 slides. I don't

14:14

know why they call it a 10 deck but you can't have

14:16

more than 12 slides. So 10 slide and

14:18

pitch deck are interchangeable same thing? Yeah and

14:20

this has to be in this exact order.

14:23

We're gonna lay it out for you. Exactly. If it's

14:25

not in this order Boo.

14:28

And that's because of the language that

14:30

venture capital. I mean they can tell if you're

14:32

not speaking their language if you're not meant to

14:35

be there let me give you an example. You

14:37

know in college those of you went to college

14:39

those of you like me who went to college

14:41

for a while but what

14:43

had happened was I didn't graduate. What will

14:46

happen is you basically learn

14:48

a format to write papers. Right. I

14:51

mean like it or not there's a format. Yes. And they're

14:54

always like well make sure you use this

14:56

you know the double space 12-point font. I'll

14:58

have to cite everything at the bottom and

15:00

install it. Title, subtitle, blah blah blah. You

15:02

know four years of college. That was your

15:04

favorite part right? Yeah it was awesome. I

15:06

actually did good at papers. But the thing

15:08

is is that if you just decided to

15:11

make your own format we're like my format

15:13

is boss. I know you want 20 pages

15:15

I give you one page. I know you

15:17

want double space. I put it single space

15:19

and I know you want Ariel font or

15:21

Times New Roman but I've decided to put it in and

15:24

wing bangs. That's not accepted well is

15:26

that? No you just get rejected because

15:29

people reject the the packaging

15:31

not the actual product. They reject the

15:33

presentation not the actual

15:37

you know it's a deal where

15:39

they don't reject your idea they just reject the way it

15:41

was delivered. Right. And it's kind of like their filter. Yeah.

15:44

If you don't have it laid out like this they

15:46

know that this is guy who doesn't know what he's

15:48

doing exactly. He's new to this. It's why every time

15:50

I show up at the Freemasons meetings unannounced they

15:53

kick me out. All

15:55

right so we're gonna put the outline up on the

15:57

screen here that comes from David Cohen of Best venture

16:00

partners. So this outline has been revised though

16:02

and you'll find it in pitching

16:05

hacks right? Yep. So I'm gonna list off

16:07

these 12 points and I want you to

16:09

kind of dive into each one for us.

16:11

Cool. And this is how you need to

16:13

lay out your pitch deck. Got to have

16:15

in this order, have to have every element

16:17

right? Boom. Number one, cover.

16:19

Okay. This should include your

16:21

logo, tagline, and complete

16:24

contact information. Yeah. We're grabbing all of

16:26

this, I'm just gonna give you the

16:28

definition. All these definitions are coming from

16:30

pitching hacks. So tell us more about

16:33

the cover. Well if this was the

16:35

actual PowerPoint slide. Yeah. What you said,

16:37

the slide was like this. It

16:40

says here you have to have

16:42

the logo. So we can list

16:45

there our company was called Globopants.

16:48

Globopants. Now underneath here you'd

16:50

put your tagline. You'd say

16:55

pants you

16:59

never take

17:03

off. Funny

17:06

but I'm trying to give you an example. Don't laugh.

17:08

This is serious stuff. So you put right here, you

17:10

put the logo, right? The logos right here. So this

17:12

is the logo. The logo is like this, you know,

17:15

it's like a graduation cap. They're

17:17

not glowing pants. No, for some

17:19

reason it's a graduation cap. And

17:21

then you have your tagline and

17:24

you have your complete contact information. So you'd

17:26

put here like your name,

17:29

your number, your email. Boom.

17:31

That is essentially what we're looking at here

17:33

on the cover. You have to have this.

17:35

You have to have your logo, title,

17:39

and then you have the subtitle. Don't you

17:41

call it what you call it? Well you call

17:43

the tagline. Have the tagline and then you have

17:45

all your contact information on the first slide. True.

17:47

Okay. And so you're telling me that venture capitalists,

17:49

if they see your pitch deck and one of

17:51

those elements are missing, they know something's up. Is

17:53

a general rule. Yes. And it's usually somebody who's

17:55

a secretary for the boss who's checking

17:58

these. And You're like, because they're. About

18:00

this, I'm. There

18:02

is is David made me by one guy who

18:04

extremely wealthy just the and on believe what blew

18:06

my mind he goes. You know that if I

18:08

returned every voicemail I get every day. And

18:11

every email I get every day that I would

18:13

never be done with everyday. I

18:17

thought what if as I as a whoop what

18:20

many the. Most. Of

18:22

the voice mails I get, I don't return.

18:24

Most the emails I get, I don't respond

18:26

to. I'll respond to the ones that interests

18:28

me because he's worth millions and millions and

18:30

millions of people are constantly reaching out to

18:33

him. As with I get a business idea

18:35

for us to is getting hundreds a day.

18:37

Now is canon known as being the successful

18:39

Got and everybody in town wants to do

18:41

business with Run so you just busy, doesn't

18:44

answers voicemail and does return emails rid of

18:46

that stuff that is driving a car usually

18:48

run uses I don't even tell you know

18:50

this is the respond. Which is why

18:52

Is due to Sentencing has done everything

18:55

outlander. I would. Guess this number

18:57

two is the summer is the

18:59

second five years and this this

19:01

is our from pitching hacks. Summarize

19:03

the key compelling sacks of the

19:05

company you consume content from your

19:08

elevators hits guess others as big

19:10

here on the summary What you

19:12

want to do. All these slides

19:14

uses few words as possible and

19:16

you want to give super supporting

19:18

statistics are facts about the company.

19:21

so you'd want to put like

19:23

com with nine thousand subscribers to

19:25

our automatic monthly. Pass Shipping

19:27

Company on Global pants off

19:29

his position to become a

19:32

world leader in in a

19:34

very wearable pants technology. Or

19:43

something. So this slide is full effects.

19:46

the of that come from your elevator

19:48

pitch which could include tracks in your

19:50

tracks. junior team products. okay I'll just

19:53

so what Social proof? Yeah so let's

19:55

go ahead Years want to share of

19:57

for justice if we take this. I'd.

20:02

Say. Here in of we go away

20:04

and we said this is kind of

20:06

our summary guys that you my and

20:08

put the word Summary of the Top

20:10

just scenario that Americans are that's good

20:12

to have somewhere that ah yes absolutely

20:14

four times as is called the Executive

20:16

Summary Deaths and you can put the

20:19

words Executive Summary at the top and

20:21

I'm Sarah right Second Circuit Boards Okay

20:23

we have a video, put the products

20:25

to hear your foot the team and

20:27

you'll put. Social

20:29

Proof. So this is

20:31

an outline like a nice the worded

20:34

sentence ledger of the you know your

20:36

your high chance of this is axes

20:38

into bullet points of things that people

20:40

are looking for like sex crack exactly

20:43

exactly and stuff but this is how

20:45

do it. So you might put that

20:47

We sold Nine Thousand Pass Sold. In

20:51

the first quarter of year

20:53

our product his patented. And

20:57

it's made from a bland. Of.

21:02

Lama your hair. Or

21:07

hundred and in our team

21:09

Our team We have that

21:11

the President, the former President

21:13

Bill Clinton. And.

21:18

Kareem. Abdul

21:20

Jabbar. And

21:28

then as far as social proof

21:30

your put on our right now

21:32

research shows that twenty seven percent

21:35

of Americans. Don't.

21:40

Want to

21:42

change? Their.

21:46

Pants. And

21:49

that appeared in with say

21:51

Fast Company. you

21:53

think this is what is a summary page so

21:55

the summary is not and sworn to clarify is

21:58

not eyes on said pitch The

22:00

high concept pitch is that first tagline,

22:02

kind of, to get people interested, but

22:04

this is full of facts. It's just

22:06

a fact page. Yes. So what

22:08

does it look like for your thrive pitch deck? Specifically

22:10

on your summary page, again, you want to make sure

22:12

you're hearing me. You

22:14

have to have your traction, your product, your team, your

22:17

social proof. That has to be

22:19

in your summary. Okay. On that slide.

22:21

Yeah. Good. No sense. All

22:24

right. This is the

22:26

next slide. Oh! This is front

22:28

pitching hacks again. Highlight the

22:30

past accomplishments of your team. If your

22:33

team has been successful before, investors may

22:35

believe it can be successful again. Include

22:38

directors and advisors who bring something special

22:40

to the company. Don't include

22:42

positions you intend to fill. Save that

22:44

for the milestone slide. Put yourself

22:46

last. It seems humble and

22:49

lets you tell a story about how

22:51

your career has led to the discovery

22:53

of the global pants. Yeah. Right?

22:56

So tell me again how we lay this out. We go

22:58

last, but why is it so important to highlight your team

23:01

here? Well, what you'll do is you'll make your slide

23:03

here. Again, this is your team. And

23:06

let's just say that your

23:08

baseline level of credibility is here. So

23:11

this is your credibility. Okay.

23:15

So I'm just making up an example, but

23:18

if this is you because you are a

23:20

person who's never had a successful company before,

23:23

an investor won't invest unless the credibility

23:25

is up here. Right. They

23:28

want to invest in somebody who's a proven winner. Right.

23:31

So if you can build a team and

23:33

let's say on your team, you can have

23:35

a guy who's been nominated for a Pulitzer

23:39

prize nominated

23:44

author, right? Like Clifton. There

23:46

you go. Like Clifton Talbert.

23:48

Good. And if you can

23:51

have an NBA Hall of Fame player

23:53

and a founder of

23:55

the equity fund. David

23:58

Robinson. Right. soon

24:00

they start to look at it and go, well gosh, if

24:02

all these people are on a team, even though

24:05

I don't know who you are, through

24:08

the power of association, I begin

24:10

to believe that you're a

24:13

safer risk. Through the

24:15

power of association, because of the law of

24:17

credibility, I believe that because people, birds with

24:19

a feather flock together, you know what I'm

24:21

saying? So eagles aren't hanging out with chickens.

24:23

The whole idea is that if you are

24:25

a chicken, you

24:27

probably just tricked me because it looks like you're flying

24:29

with eagles here. It's really, really important.

24:31

So your team, I'll read you a quote here

24:34

that just blew my mind when I read it.

24:37

Bill Draper is one of the

24:39

first venture capital people in Silicon

24:41

Valley. And he went on to

24:43

become probably one of the most

24:45

successful people in Silicon Valley. He

24:47

has known, he helped fund Hotmail,

24:50

but he's known as kind of the

24:52

grandfather of venture capital funding. He says

24:54

this, the most important thing you need

24:56

to know about your pitch, first and

24:58

foremost, is you have to sell your leader

25:00

and your team. You have

25:02

to give the venture capitalist confidence that you can

25:05

beat the odds and pull this thing off. So

25:08

for me, it's super, super, super important to

25:10

have a great team because they're going to

25:12

help you be successful. But forget

25:14

me, venture capitalists won't even take you seriously

25:17

if you don't have a great team. So

25:19

when I'm laying this out on slide number three,

25:21

is it important? I know I go last. Is

25:23

it important to kind of rank the people on

25:26

your team by their credibility and

25:28

how well they're known? Yeah, I would put the

25:30

most successful people first. Okay. This

25:32

is how it works. When you mail somebody

25:35

your pitch deck or they get an email, they're

25:37

going to look at it and immediately, almost

25:39

every time they're going to immediately skip to

25:41

the team. They're going to go, nope,

25:47

throw it away. Almost every

25:49

time. I'm not kidding. People

25:52

talk about, well, why do degrees matter? Check

25:54

it out. Harvard

25:57

MBA, Stanford PhD.

26:00

Okay, we'll keep reading. Okay.

26:02

That's all, I mean really that's all it is. Right.

26:04

So it's the law of credibility. Right. Now

26:09

if you're like me and you're like Oklahoma

26:11

State old Moggy non-graduate, uh

26:13

oh. I mean usually the venture capitalist would take

26:16

that out of here. Yeah. But

26:18

when they look and they go. Because they need to

26:20

associate with me. David Robinson, Clifton Talbert, okay I should

26:22

keep reading. That's how that works. And

26:24

to clarify, all of these guys are on one

26:26

slide. You're not, there's not like a David Robinson

26:28

slide and you go to the next one and then we talk.

26:31

Yeah. This whole thing needs to be 12 points if at all

26:33

possible. Good. Okay. So

26:35

one page has your team and it's ranked in you

26:37

and you list them in order of how well they're

26:39

known, the credibility they bring to the table. And if

26:42

you follow this system by the way, if you do

26:44

the due diligence to follow this system, let me tell

26:46

you how pumped you'll be when you meet with investors.

26:49

Because you're like nobody's done these moves.

26:51

Right. No, no, but except for me.

26:53

Right. So I'm telling you, tell me

26:55

how pumped you would be right now if you're meeting

26:57

with an investor and they say right away, you know,

26:59

they go to slide one and they say, well, just

27:01

kind of real quick here, you know, just go ahead

27:03

and give me a show what this is.

27:06

You show them the cover. Got your logo.

27:08

Got the logo. Oh, nice logo. You have

27:10

a logo? Yeah. Cause I spent

27:12

money and time on it. Right. Then you say,

27:14

well, so what's your tagline? Bam. Right. Well,

27:17

what is this thing? You go to your summary page, the trends,

27:19

the track, you got the traction, you got the facts, you got

27:21

the, it's all right there. Yeah. The social

27:23

proof. You have the team. Bam. Well,

27:26

let me tell you all of a sudden, I

27:28

mean, your confidence is just sick. Okay. Now

27:31

we're on to slide number four and

27:33

this is the problem. So pitching hack

27:36

says to describe the customer market and

27:38

problem that you address without getting into

27:40

your product, emphasize the pain

27:42

level and the inability of the competitors

27:44

to satisfy the need. So specifically what

27:46

you, you don't get into the product

27:48

here. You're just talking about the problem. And I

27:51

would really try to focus on like three lines

27:53

or less. A

27:55

whole slide. You've got three lines. If I

27:57

can get fewer words as possible. So I

27:59

get you. Oh, go ahead. Oh, example, like the elephant

28:01

in the room, that's a business that I'm a part owner of. What

28:05

is the problem we solve? We offer

28:09

an experience for the modern man who's

28:11

looking for, says, we offer a haircutting

28:16

service for men who are looking for an experience

28:18

and not just a cheap haircut. And

28:21

then we show the market leaders are top

28:23

cut, super cuts, whatever, all these different companies. None

28:26

of them offer a high end men's

28:28

grooming experience. So there's a huge need.

28:31

No one's doing it. Here

28:33

we are. And so when you were

28:36

building this pitch deck for Thrive, you weren't

28:38

talking about how your website would look. You

28:40

weren't talking about how these videos would be

28:42

funny. You weren't talking about any of

28:44

that. In this slide, you

28:46

were just talking about how nobody's doing

28:49

this, how many entrepreneurs there are in

28:51

the world and how you're filling

28:53

a void. Exactly. Okay.

28:56

So there's a huge problem in our country right

28:58

now. There were 50% of graduates can't find a

29:00

job. The degrees are

29:02

getting exponentially more expensive. People

29:04

are graduating with so much student loans that they can't

29:07

even pay it off in

29:09

a 30 year window of time. And then

29:11

people have degrees that don't translate into jobs that

29:13

pay for themselves. So I mean, this is a

29:15

huge problem that I can define. And as much

29:18

third party provable factual information you

29:20

can use here, the better. If

29:23

you can show stats from Wall Street Journal and

29:25

Forbes and the Census Bureau and things that show

29:27

there really is a problem, that's great. But don't

29:29

just put like, well, Karen and I got together

29:31

and we personally believe there's a problem because

29:34

we talked to a dude at Subway who

29:36

said that he wanted that. Right. Yeah.

29:39

So just to humor me, can you go ahead and

29:41

describe the problem that the global pants would be fixing?

29:44

Oh, a lot of people wear pants. I mean,

29:47

there's a lot of people do. 100%

29:49

of the people that I've surveyed that wear pants. They

29:52

have them on and they don't want to take them

29:54

off. Wow. Every

29:56

day. Wow. That survey

29:58

was conducted alone. All right,

30:00

on to slide number five, the solution. No,

30:02

but in all seriousness, I give you an

30:05

example like that because I want to get

30:07

a conversation started on the example. But when

30:09

you're in front of a venture capitalist and

30:11

you can't explain there's a problem, you're like,

30:13

well, I just have a gut feeling. There's

30:16

usually like a lack of excitement

30:20

from the venture capitalist to invest in a gut

30:23

feeling. And they don't want to

30:25

invest in an idea. They want

30:27

to invest in a, and you should write this down, a

30:30

well thought out idea

30:33

and a plan. That's

30:35

the one invested. And so you have to have

30:37

a problem though, like that you're solving, like when

30:39

you're building a restaurant and you have to identify

30:42

how you're different or you have to show there's

30:44

a problem in the market that needs to be

30:46

solved because all entrepreneurship is solving a problem. JT,

30:49

do you know what time it is? Um,

30:52

or 10. It's

30:55

TiVo time in Tulsa, Oklahoma, baby.

30:57

Tim TiVo is coming to Tulsa,

30:59

Oklahoma, June 27th and 28th. We've

31:02

been doing business conferences here since 2005. I've

31:05

been hosting business conferences since 2005. What

31:08

year were you born? Dude,

31:11

I've been hosting business conferences since you were

31:14

10 years old, but I've never had the

31:16

two time Heisman award winning Tim TiVo come

31:18

present. And a lot of people, you know,

31:20

if I followed Tim TiVo's football career on

31:23

the field, uh, and off the field

31:25

and off the field, the guy's been just as successful

31:27

as he has been on the field. Now

31:30

the big question is JT, how does he do it? Hmm.

31:34

Well, they're going to have to come and find

31:36

out cause I don't know. Well, I'm just saying,

31:38

Tim TiVo is going to teach us how he

31:40

organizes his day, how he organizes his life, how

31:42

he's proactive with his faith, his family, his finances.

31:44

He's going to walk us through his mindset that

31:47

he brings into the gym, into business. It is

31:49

going to be a blast. He blasted Tulsa Ruslan.

31:52

Also this is the first thrive time

31:54

show event we've had where we're going

31:56

to have a man who has built

31:58

a hundred million dollar. Net worth. Wow.

32:00

He'll be presenting. Now we've had a couple presenters

32:03

that have had a billion dollar net

32:05

worth In some like

32:07

a real estate sort of things Yeah But

32:09

this is the first time we've had a

32:11

guy who's built a service business and he's

32:13

built over a hundred million dollar net worth

32:15

In the service business. It's the yacht driving

32:19

Multi-state living guru of franchising Peter Tonton

32:21

will be in the house This is

32:23

the founder of snap fitness the guy

32:26

behind nine round boxing He's gonna be

32:28

here in Tulsa, Russell, Tulsa, Russell of

32:30

Oklahoma, June 27th and 28th JP

32:33

why should everybody want to hear what

32:35

Peter Tonton has to say? Oh cuz

32:37

he's incredible. He's just a fountain of

32:39

knowledge He's awesome. He's inspired me listening

32:41

to him talk and not only that

32:43

he also has he practices what

32:45

he teaches So he's a real teacher. He's not a

32:47

fake teacher like business school teachers So you got to

32:49

come learn from him also, let me tell you this

32:51

because I don't get this wrong because I get it

32:53

wrong Someone's gonna say you screwed

32:55

that up buddy. So Michael Levine. This is

32:58

Michael Levine. He's gonna be coming He said

33:00

who's Michael Levine? I don't get this wrong

33:02

This is the PR consultant of choice

33:04

for Michael Jackson Wow prints for

33:06

Nike for Charlton Heston for Nancy

33:09

Kerrigan 34 Grammy Award

33:11

winners 43

33:13

New York Times best-selling authors. He's represented Including

33:16

pretty much everybody you know who's been a

33:18

super celebrity. This is Michael Levine a good

33:20

friend of mine He's gonna come and talk

33:23

to you about personal branding and the mindset

33:25

needed to be super successful The lineup will

33:27

continue to grow we have hit Christian recording

33:29

artists Houlton Dixon in the house now people

33:32

say Colton Dixons in the house. Yes, Colton

33:34

Dixons in the house So if you like

33:36

top 40 Christian music Colton Dixons gonna be

33:38

in the house performing the lineup will continue

33:41

to grow Each and every day

33:43

we're gonna add more and more speakers to this

33:45

all-star lineup But I encourage everybody out there today

33:47

get those tickets today go to thrive time show.com

33:49

again That's thrive time show.com and some people might

33:51

be saying well, how do I do it? I'm

33:53

gonna do it How does it work? You just

33:56

go to thrive time show.com. Let's go there now.

33:58

We're feeling the flop. We're going to three The

34:00

I know right now I don't know any

34:02

time. sure I can't resist. converts his buddies

34:04

and you click on the request tickets button

34:06

right there are weird your carpets as we

34:08

toby was two hundred and fifty hours to

34:10

get a ticket. Yet or whatever

34:12

price that you can afford. And.

34:15

Reason why do that is I grew up without money.

34:17

On. Jt You're in the process of building

34:19

a super successful company. Ah yeah, you start

34:22

out with a million dollars the bank account.

34:24

Know. I did not know, deny deny any

34:26

loans nothing like that and not get inheritance

34:28

from parents anything like that I had to

34:31

work for an eye on. Super grateful I

34:33

came to visit Officer Surgery. I met you

34:35

Met Peter Time the Middle. These people. So.

34:37

If you know there today you want to come

34:39

to our workshop again just getting to Thrive Time

34:41

show.com you might say what Windsor going to be

34:43

June twenty seventh and Twenty eight that you might

34:46

say who speak and we are to cover that

34:48

you might say where's it going to be experienced

34:50

Also Russo of Oklahoma's was also gruesome. Ah it's

34:52

I'm really try to rebrand Tulsa as Tulsa Russo.

34:54

I'm sort of like the Jerusalem of America would

34:56

have. you got as you type in Thrive Time

34:58

Show and Jake's you get a sneak peak where

35:01

a look at our office facility. This is what

35:03

it looks like. This is where you're headed. It's

35:05

gonna be a blast. The blast. You can look

35:07

inside. See the facility. We're going to have

35:09

hundreds of entrepreneurs here. It is gonna be

35:11

packed now for this particular event. Folks are

35:13

the ceiling is always limited because my facility

35:16

is a limitless ah I'm convention center. You're

35:18

coming to my actual home office and so

35:20

it's gonna be packed. So when to Twenty

35:22

Seven Twenty Eight? Book you. You're going to

35:24

talk to you at what I'm talking to

35:26

your skis of. Get your tickets right now.

35:29

Thrive times your.com and a good you can

35:31

name your price. We tell people it's two

35:33

hundred dollars or whatever price you can afford

35:35

and we do have some select Vip. tickets

35:37

which gives you access to meet some

35:39

of the speakers and those sorts of

35:41

things in those tickets are five hundred

35:43

dollars it's a two interactive business workshop

35:46

over twenty hours of business training we're

35:48

going to give you a copy of

35:50

my newest book the millionaires guide to

35:52

becoming sustainably richer going to leave with

35:54

a workbook going to leave with everything

35:56

you need to notice started gross super

35:58

successful company is practical it's actions and

36:00

it's TiVo time right here in

36:02

Tulsa, Jerusalem. Get those tickets today

36:04

at thrivetimeshow.com again. That's thrivetimeshow.com. Hello,

36:08

I'm Michael Levine, and I'm talking to

36:10

you right now from the center of

36:12

Hollywood, California, where I have represented over

36:14

the last 35 years, 58

36:19

Academy Award winners, 34 Grammy

36:21

Award winners, 43

36:23

New York Times best sellers. I've

36:25

represented a lot of major stars,

36:29

and I've worked with a lot of

36:31

major companies. And I think I've

36:33

learned a few things about what makes

36:35

them work and what makes them not

36:37

work. Well, why would

36:40

a man living in Hollywood, California

36:42

in the beautiful sunny weather of

36:45

LA come to Tulsa? Because

36:47

last year I did it, and it was

36:49

damn exciting. Clay Clark has put

36:52

together an exceptional presentation,

36:56

really life-changing, and I'm

36:58

looking forward to seeing you then. I'm Michael

37:00

Levine, and I'll see you in

37:02

Tulsa. James, did I tell you

37:04

my good friend, John Lee Dumas, is

37:07

also joining us at the in-person, two-day

37:09

interactive thrivetime show business workshop. That Tim

37:11

Tebow and that Michael Levine will be

37:14

at. Have I told you this? You

37:16

have not told me that. He's coming

37:18

all the way from Puerto Rico. This

37:21

is John Lee Dumas, the host of

37:23

the chart-topping eofire.com podcast. He's absolutely a

37:25

living legend. This guy started a podcast

37:28

after wrapping up his service in

37:30

the United States military, and he

37:32

started recording this podcast daily in

37:34

his home to the point

37:37

where he started interviewing big-time folks like

37:39

Gary Vaynerchuk, like Tony Robbins, and he

37:41

just kept interviewing bigger and bigger names,

37:43

putting out shows day after day, and

37:45

now he is the legendary host of

37:47

the eofire podcast, and he's traveled all

37:49

the way from Puerto Rico to

37:52

Tulsa, Oklahoma to attend the in-person in

37:55

the 27th and 28th thrivetime show, two-day

37:57

interactive, this is what it shows. If you're out

37:59

there making it to the event, you want to

38:01

grow a podcast, a broadcast, you want to

38:04

get in and you want to improve your

38:06

marketing. If you've ever wanted to improve your

38:08

marketing, your planning, if you've ever wanted to increase

38:10

your sales, you want to come to the 2-day interactive

38:12

to the 27th and 28th Broadtime Show. There's

38:16

this new show featuring Kate Tebow,

38:18

Michael Levine, proudly doing this in

38:20

countless big times to the successful entrepreneurs.

38:22

It's going to be life changing. Get

38:24

your tickets right now at thrivetimeshow.com. Kate,

38:27

what website is that? thrivetimeshow.com

38:31

One more time, I'm going to

38:33

go media. thrivetimeshow.com Shout

38:36

everything riding tonight. Even

38:38

if I've got three

38:40

strikes, I'm going to go forward.

38:43

This moment, we own it.

38:45

And I'm not to be

38:48

played with because it could

38:50

get dangerous. See, these people

38:53

I ride with. This moment,

38:56

we own it. thrivetimeshow.com

39:00

The Drivepoint Show. Two-day interactive business

39:02

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39:05

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39:07

we teach you what you need to know to grow. You

39:11

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39:13

Dr. Taylor, your website is used

39:15

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39:19

You can get into the specific

39:21

steps on what you need to do to optimize your

39:23

website. We're going to teach you how to fix your conversion rate.

39:26

We're going to teach you how to do a social

39:28

media marketing campaign that works. How do you

39:30

raise a cap? How do you get small business on? We

39:32

teach you everything you need to know here during

39:34

a two-day, 15-hour workshop. It's

39:37

all here. You work every

39:39

day in your business. For two days, you can

39:42

skate and work on your business. Build these private

39:44

systems. Now you can have a successful company.

39:46

This is what the time freedom and the

39:48

financial freedom that you deserve. You're

39:50

going to leave energized, motivated, but you're

39:52

also going to leave empowered. The

39:54

reason why I built these workshops is because, as

39:57

an entrepreneur, I always wish that

39:59

they had... And because

40:01

there wasn't anything like this, I would

40:03

go to these motivational seminars, no money

40:05

down, real estate, Ponzi scheme, get motivated

40:07

seminars, and they would never teach me

40:10

anything. It was like you went there

40:12

and you paid for these big chocolate

40:14

Easter bunnies. But inside of it, it

40:17

was a hollow nothingness. And

40:19

I wanted the knowledge, and they're like, oh, but we'll teach you the

40:21

knowledge after our next institution. And

40:23

the great thing is we have nothing to upsell at

40:25

every workshop. We teach you what you need to know.

40:27

There's no one in the back of the room trying

40:29

to sell you some next big get

40:32

rich quick, walk on hot coals product.

40:35

It's literally, we teach you brass tacks, the specific

40:37

stuff that you need to know to learn how

40:39

to start and grow a business. I

40:42

encourage you to not believe what I'm saying. And

40:44

I want you to Google the

40:46

Z66 auto auction. I

40:48

want you to Google elephant in the room. And

40:51

you do that research, you will

40:53

discover that the same systems that

40:55

we use in our own

41:04

business can be used in your

41:06

business. And

41:20

now you may be thinking, what does

41:22

it actually cost to attend an in-person

41:24

two-day interactive thrive time show business workshop?

41:27

Well, good news. The tickets are $250

41:29

or whatever price that you can afford.

41:31

What? Yes, they're $250 or

41:33

whatever price you can afford. I grew up without

41:35

money and I know what it's like to live

41:37

without money. So if you're out there today and

41:39

you want to attend our in-person two-day interactive business

41:41

workshop, all you got to do is go to

41:44

thrivetimeshow.com to request those tickets. And

41:46

if you can't afford $250, we have scholarship pricing

41:48

available to make it affordable for you. I

41:52

learned at the academy in Kings Point in New

41:54

York, octa non

41:56

verba. Watch what a person

41:58

does. Not what they

42:01

say. Good morning. Good morning.

42:03

Good morning. Harvard Kiyosaki,

42:05

The Rich Dad Radio Show. Today I'm broadcasting

42:08

from Phoenix, Arizona, not Scottsdale, Arizona.

42:11

They're closed, but they're completely different

42:13

worlds. And I have

42:15

a special guest today. Definition

42:18

of intelligence is if you agree

42:20

with me, you're intelligent. And

42:23

so this gentleman is very intelligent. I've

42:26

done this show before also. But

42:29

very seldom do you find somebody who lines up

42:31

on all counts as a Mr.

42:33

Clay Clark. He's a friend of a good

42:35

friend, Eric, Eric Trump. But

42:38

we're also talking about money, bricks, and how screwed

42:40

up the world can get in a few and

42:43

a half hour. So Clay Clark

42:45

is a very intelligent man and

42:47

there's so many ways we could take this thing. But

42:51

I thought since you

42:53

and Eric are close, Trump, what

42:57

were you saying about what Donald who's my age

42:59

and I can say or cannot say? Well, first

43:01

of all, I have to honor you, sir. I

43:03

want to show you what I did to one

43:05

of your books here. There's

43:07

a guy named Jeremy Thorn who

43:10

was my boss at the time. I was 19 years

43:12

old working at Faith Highway. I had a job at

43:14

Applebee's Target and Direct TV. And he said, have

43:16

you read this book, Rich Dad Poor Dad? And I

43:18

said, no. And my father, may

43:20

he rest in peace. He didn't

43:22

know these financial principles. So I started reading all

43:25

of your books and really devouring your books. And

43:27

I went from being an employee to self-employed to

43:29

the business owner to the investor and I owe

43:31

a lot of that to you. And I just

43:33

wanted to take a moment to tell you, thank

43:35

you so much for allowing me to achieve success.

43:38

And I'll tell you all about Eric Trump. I

43:40

just want to tell you, thank you, sir, for

43:42

changing my life. Well, not only

43:44

that Clay, you know, thank you, but you've become

43:46

an influencer. You know,

43:48

more than anything else, you've evolved into an influencer where

43:51

your word has more and more power. So that's why

43:53

I congratulate you on

43:56

becoming because as you know, there's a lot

43:58

of fake influencers out there to our bad. Influencers

44:00

yeah, anyway, I'm

44:02

glad you and I agree so much and thanks

44:05

for reading my books. Yeah, that's that's the greatest

44:07

thrill for me today not

44:09

thrill but Recognition is when

44:11

people young men especially come up and

44:14

say I read your book change in

44:16

my life I'm doing this I'm doing this I'm doing

44:18

this I learned at the

44:20

Academy in King's Point in New York Okta

44:23

non verba watch what

44:25

a person does not what

44:27

they say I'm

44:30

Ryan wimpy. I'm originally from Tulsa born and raised

44:32

here. I Went to

44:35

a small private liberal arts college and got

44:37

a degree in business and

44:39

I didn't learn anything like they're teaching here

44:41

I didn't learn linear workflows. I learned stuff

44:43

that I'm not using and I haven't been

44:45

using the last nine years So

44:47

what they're teaching here is actually way

44:51

Better than what I got at business school and

44:53

I went what was actually ranked as

44:55

a very good business The linear

44:57

workflow the linear workflow for us and getting

45:00

everything out on paper and documented is really

45:02

important We have workflows

45:04

that are kind of all over the place

45:06

to the having linear workflow and seeing that

45:09

mapped out on multiple different boards It's

45:11

pretty awesome. That's really helpful for me the

45:14

atmosphere here is awesome I

45:16

definitely just stared at the walls figuring out how

45:19

to make my facility look like this place this

45:21

place rocks It's invigorating

45:23

the walls are super It's

45:25

just very cool Atmosphere school the

45:28

people are nice as a pretty cool place to

45:30

be very good learning atmosphere

45:33

I literally want to model it and steal everything that's

45:35

here at this facility and Basically

45:37

create it just on our Once

45:45

I saw what they were doing I knew I had to

45:48

get here at the conference is probably the best conference or

45:50

seminar I've ever been to it over 30 years of business

45:52

You're not born you're a way to live

45:55

the whole time to

46:00

learn how to just get control

46:02

of my life, my schedule, and

46:05

start controlling business. I'm planning on finding

46:07

a way to make a living and make

46:09

some friends, and then we'll be all safe

46:11

in our house, and just really implementing and

46:13

sticking with the program. It's really

46:16

lively, it's used in pretty friendly

46:18

and non-helpful, and very welcoming.

46:20

I attended a conference a couple

46:22

months back, and it was really

46:25

the best business conference I've ever attended. At

46:27

the workshop, I learned a lot about time

46:29

management, really prioritizing what's the

46:31

most important. The biggest takeaways are, you know,

46:33

you want to take a step-by-step approach to

46:35

your business. Whether it's marketing, you know, one

46:37

of those three marketing tools that you want

46:40

to use, to human resources. Some of the

46:42

most successful people and successful businesses in this

46:44

town, their owners were here

46:46

today because they wanted to know more from Clay,

46:48

and I found that to be kind of fascinating.

46:51

The most valuable thing that I've

46:53

learned is diligence. That businesses don't

46:55

change overnight. It takes time

46:58

and effort, and you've got to go through

47:00

the ups and downs of getting

47:03

it to where you want to go. He actually gives

47:05

you the road map out. I was stuck, didn't know

47:07

what to do, and he gave me the road map

47:09

out, step-by-step. We've set up systems

47:11

in the business that make my

47:13

life much easier. Allow me some

47:16

time freedom. Here you can ask

47:18

any question you want, they guarantee

47:20

it'll be answered. This conference motivates

47:22

me, and also gives me a

47:24

lot of knowledge and tools. It's

47:27

not huge, maybe, but everybody

47:29

needs it. It's easy.

47:32

There's not that everybody knows, but if you

47:34

don't do it, nobody else can do it.

47:36

I can see the marketing is

47:38

working. It's just an approach to

47:40

experts. Probably the most notable thing

47:42

is the income increase that we've

47:45

had. Everyone's super fun, super motivating.

47:47

I've been here before, but I'm

47:49

back again because it motivates me. Your competition

47:51

is going to come eventually, or try to

47:53

pick up the tactics. You better

47:55

if you do, somebody else will. I'm

47:57

Rachel, the Captain of Tulum, and we just need

48:00

to get a huge... Thank you to Clay and

48:02

Vanessa Clark. Hey guys, I'm Ryan with Tip Top

48:04

K9. Just want to say a big Thank you

48:06

to Thrive15. Thank you to Make Your Life Epic.

48:08

We love you guys. We appreciate you and really

48:10

just appreciate how far you've taken us. This

48:13

is our old house. This

48:15

is where we used to live. This is our

48:18

old neighborhood. So

48:26

this is my old van. And our

48:28

old school marketing. And this

48:30

is our old team. And by team

48:32

I mean it's been another guy. This

48:35

is our new house. This is our new

48:37

neighborhood. This

48:42

is our new van with our new marketing.

48:44

And this is our new team. We went

48:46

from 14 and I took this field. We

48:50

worked with several different business coaches in

48:52

the past and they were all about

48:54

helping Ryan sell better

48:56

and just teaching sales. Which

48:59

is awesome. Ryan is a really

49:01

great salesman. We needed somebody to

49:03

help us get everything that was

49:05

in his head out into the system, into

49:08

manuals and scripts and actually build a team.

49:11

So now that we have systems in place, we've gone

49:13

from 1 to 10 locations in only a

49:15

year. In October 2016 we

49:17

grossed 13 grand for the whole month. Right

49:20

now it's 2018, the month of October.

49:23

It's only the 22nd. We've already grossed a little

49:25

over 50 grand. For the

49:27

whole month and we still have time

49:29

to go. We're just thankful for you, thankful

49:31

for Thrive and your mentorship. And we're really

49:33

thankful that you guys have helped us

49:36

to grow a business that we run now and this

49:38

is the business running now. Just thank you, thank you,

49:40

thank you, Tim. So we really just

49:42

want to thank you, Clay and thank you Vanessa for

49:44

everything you've done, everything you've helped us with. We love

49:46

you guys. Thank you. It's

50:00

a great opportunity. The

50:04

Amish kids is also a little scary. My kids

50:06

are feeling energy as soon as you're also in

50:08

the works. They're really not even like the marries.

50:19

If you decide not to come, you're missing out on

50:21

an opportunity to grow your business. I

50:23

love the environment. I love

50:25

the way that Clay senses, teaches. The way

50:27

that he not only allows me to comprehend

50:30

what's going on, but he explains it in

50:32

a way to where it just makes sense.

50:34

The SEO optimization, branding, marketing, other

50:36

more, in

50:38

the last two days I had the entire four years

50:41

of college. The

50:50

most valuable thing that I've learned, marketing is

50:52

key. Marketing is everything.

50:55

Making sure that you're branded accurately and clearly.

50:57

How to grow a business using Google Reviews,

50:59

and it just has to optimize our names

51:01

through our website also. Helpful

51:03

with a lot of marketing, search

51:06

engine optimization, helping

51:08

us really rank high in Google. The

51:11

biggest thing I needed to learn was how to build my

51:13

foundation, how to systemize

51:16

everything and optimize everything, build

51:18

my SEO. How to

51:20

become more organized, more efficient. How

51:23

to make sure the business is really there to

51:25

serve me, as opposed to me constantly

51:27

being there for the business. New

51:29

ways of advertising in our business,

51:32

as well as recruiting new

51:34

employees. Group interviews, number one. Before

51:36

we felt like we were helping

51:38

out this choir, more group interviews

51:40

is completely eliminated. Because you're able

51:42

to really buy the music that would really

51:44

be the best business. And how to

51:46

hire people, how to deal with community resources,

51:49

how to log on marketing, and

51:51

overall how to structure the business. How

51:54

it works for me, and also then

51:56

how to translate into working. The

52:00

only thing I've learned here is

52:03

time management. I like the one

52:05

hour of doing your business. It's real critical if

52:07

I'm going to grow, change. I tell you what

52:09

he teaches you, how to navigate through those things.

52:11

And I only find freedom to

52:14

apply to purpose in your business. I find

52:16

it difficult for all those other people to

52:18

directly affect you in the world. Everybody, everybody.

52:21

Everyone needs a chance to come up and get off the

52:23

road and see that it's real. You

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