If you're a programmer tired of the corporate grind, and thinking about starting a software company - watch out. I tried this twice and failed, but the third time went much better. Here are some practical tips to avoid pitfalls as a software engineer if you want to start a software company - and be successful!

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Chapter markers / timelinks:

(1:05) 8 Mistakes Programmers Make Starting Companies
(1:19) 1. Picking a Product That's Fun To Build
(3:54) 2. Choosing a Viral Business Model
(6:26) 3. Overengineering
(9:00) 4. Having a Fixed Mindset
(12:59) 5. Spend Too Much Time Building The Product
(15:14) 6. Poor Financial Management
(18:27) 7. Failing To Build Networks of Help
(21:18) 8. Low Self-Confidence

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