When it comes to branding, there are a million different opinions. Many believe it’s just a clever logo. But we can’t all own the simplicity and recognizability of the Golden Arches or the White Apple. What we CAN own is the the way we are perceived. Does your brand immediately trigger an emotional reaction? Does your brand inspire loyalty?

In this episode, Jenn and Doug break down the misconceptions, best practices and personal experiences that shape the way they understand “brand.” Spoiler Alert: they don’t always agree!

Listen in as they each build their case for how to build a brand including things like visual branding, mission and vision statements and consistency vs. evolution.

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