Running an agency can be a mixed bag of emotions. One minute you're full of elation at winning an award for a successful campaign. The next, you're dealing with a crisis of confidence or trying every trick in the book to win some new business.

But there is another way. It's called the self-running agency, and Rob Da Costa has calculated a formula that works for all types of agencies: vision + marketing plan + systems and process + succession planning = happy agency owner.

Listen to the show to find out more.