The Science of Client Relationships with Paul Phillips
The Science of Client Relationships with Paul Phillips
The Science of Client Relationships with Paul Phillips
There isn’t much more important in agency life than the relationships you build with your clients.
And yet, building client relationships is something I have never received any formal training in. It’s just something you learn on the job.
What if I tell you there’s an equation for what forms great client relationships. Better still, what if I invited an agency pro and expert on client relationships to explain it? Look no further.
In the latest episode of Through the Line, Paul Phillips joins me to explore the ‘Trust Equation’, developed by David Maister in his famous text, The Trusted Advisor and what this means for improving agency and client relationships.
From The Podcast
Through the Line with Andy Bargery
Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking.Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of conversation on the podcast evolved, so did the name and branding.Join Podchaser to...
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