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How Smells can affect your brand

How Smells can affect your brand

Released Tuesday, 22nd November 2022
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How Smells can affect your brand

How Smells can affect your brand

How Smells can affect your brand

How Smells can affect your brand

Tuesday, 22nd November 2022
Good episode? Give it some love!
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What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.

As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it. 

The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.

This week’s episode of Through The Marketing Lens, we are diving deep into:

  • How our senses influence our emotions and bypass conscious thought
  • Using the five senses to create a memorable brand experience 
  • Examples of how to tap into the five senses in your marketing
  • The impact of using smell in your perceived brand value


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