Formula One racing sits at the apex of motorsports. Behind the world’s most talented drivers lies an incredible analytics capability that forms the foundation of nearly every decision made throughout a season. From mirroring cars with digital twins, optimizing car configurations, modeling thousands of laps around the world, finding ideal spots to accelerate and overtake, to real-time mid-race decision-making, data is the real fuel of F1. In this fireside chat, TIBCO Chief Analytics Officer Michael O’Connell shares how TIBCO powers the seven-time world champion Mercedes-AMG Petronas Formula One team.