During this session, Ten To One’s Founder Marc Farrell will explore what it’s like to build a disruptive brand during equally disruptive and turbulent times. Marc will discuss the inspiration for creating Ten To One, which began with a desire to challenge consumer expectations and elevate the conversation around the category. He’ll also discuss how things have shifted with the business since the advent of Covid, and where he and his team have been forced to quickly react and pivot to secure new innovative pathways for the business.

Phonographic Memories

• 1.5 oz Ten To One Dark Rum
• .5 oz Rhum Clement Creole Shrubb
• .75 oz Yellow Curry/Honey Syrup
• .5 oz Lime Juice
• 1 oz Orange Juice

Shake and strain over fresh ice in a Collins glass and garnish with citrus wheel.

Sponsored by Ten to One Rum