Producing a podcast for your business is a fantastic way to connect with potential buyers, elevate your brand, and grow your business.
A great podcast can quickly create a close, trusted relationship between you and your listener--and that's the perfect position to be in when you have an offer to market and sell.
But if your show is just another one of the thousands your right people could listen to, you're not going to get very far.
The "secret" to making a show that can actually help you grow your business is to make a standout podcast—a show that rises above the noise, gets people's attention, and keeps them listening.
I'm Tara McMullin and this is Small Business Masterclass. Small Business Masterclass is all about sharing the ideas & skills that will help you navigate a changing economy as a small business owner.
Each masterclass is recorded live in front of a virtual audience. Check out the show notes for links to items that we mentioned during the session, as well as the agenda and notes.
Small Business Masterclass is a joint production of What Works and Yellow House Media.
At What Works, we've produced over 270 episodes of our show, a small business podcast that stands out with candid conversations, often overlooked topics, and diverse guests.
Now, our sister company, Yellow House Media, produces standout podcasts for other small businesses too.
In today's masterclass, I'll be sharing my top tips & learnings about producing a standout podcast and answer top questions about what it takes to produce a quality show that gets results for your small business.
Now, if you're looking to level up the podcast you already produce or launch a new standout podcast to support your business, we'd love to help. Standout Podcast Club is a small group coaching program that will guide you through upleveling or launching a podcast that makes your business money.
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