In this episode we discuss the recent updates to LinkedIn, including stories and a huge surge of users, along with how best to take advantage of the platform.

#19: Stop Half-A**ing Your Marketing Campaigns

Sep 22nd, 2020 22m 24s

In this episode we explain the value of investing in your marketing campaigns and the advantages to adopting holistic strategies, especially on social media.

#18: Keep Your Brand Consistent on Social!

Sep 15th, 2020 16m 36s

In this episode we explain the value of having a consistent brand identity on social media, including some specific guidelines for any brand to follow.

#17: How to Use YouTube As a Business

Sep 8th, 2020 24m 34s

In this episode we explore how to best take advantage of YouTube as a brand, including some specific strategies for going viral.

#16: Creative for Facebook Ads during COVID-19

Sep 2nd, 2020 21m 20s

In this episode we discuss the importance of testing multiple creatives for Facebook ads and the value of continuing to test during COVID-19.

#15: Apple iOS Privacy Changes - Small Biz Beware!

Aug 18th, 2020 25m 19s

In this episode we discuss the upcoming Apple iOS privacy updates that will allow users to easily reject data tracking requests. This could have a huge impact on targeted Facebook Ads and negatively affect small businesses.

#14: Instagram Reels: What You Need to Know

Aug 11th, 2020 23m 56s

In this episode we explore the new "Reels" featured added to Instagram, which is very similar to creating a TikTok, and how best to take advantage of it for your business.

#13: Creating Content Consistently during COVID-19

Aug 4th, 2020 27m 40s

In this episode we explain the best ways to create content consistently for your brand's social media accounts, specifically during COVID-19.

#12: Take advantage of live streaming during COVID-19

Jul 28th, 2020 18m 53s

In this episode we explain how live streaming is becoming the next frontier in the digital space with COVID-19 moving everything online, and how to best take advantage of it.

#11: A New Version of Personal Branding (Case Study)

Jul 21st, 2020 24m 23s

In this episode we explore a new version of personal branding in which your brand revolves around your business. We've used this method to great success in the past, and explain how with one of our favorite case studies.

#10: Posting Social Media Stories Is Worth Your Time

Jul 14th, 2020 21m 42s

In this episode we emphasize the importance of posting consistently on your Instagram & Facebook stories, and include helpful tips & tricks for getting the most value from doing so.

#9: What Social Platforms Should Your Business Use?

Jun 30th, 2020 43m 12s

In this episode we weigh the value of different social media platforms, and help you decide which platforms your business should be most active on.

#8: Read Your Social Media Direct Messages!

Jun 23rd, 2020 21m 21s

In this episode we explain why you shouldn't let your business direct messages go unread, how to quickly filter out spam, identify real customers, and set up effective auto-responses.

#7: Don't Underestimate the Value of Influencers (Case Study)

Jun 16th, 2020 31m 3s

In this episode we show the value of Influencers with a case study from one of our clients, explain how to find good Influencers for your business, how to manage a successful collaboration (avoiding common mistakes).

#6: Writing Winning Captions for Social Media (Case Study)

Jun 9th, 2020 32m 3s

In this episode we explain why MVMT Watches is writing great social media captions, and how you can too. We also discuss how to write effective copy for paid ads, and look at some examples from Lulu Lemon's Facebook ads.

#5: How Does Instagram Always Know Your Shopping Cart?

May 26th, 2020 32m 11s

In this episode we dive into how Instagram always knows what's in your shopping cart, and how to use this data as an advertiser to better target audiences with your paid ads.

#4: What Makes a Great Photo or Video on Social Media?

May 19th, 2020 41m 5s

In this episode we dive into what makes a great photo or video on social media, and the larger importance of maintaining a consistent brand image on social media for your business.

#3: Promoted Posts vs. Ad Campaigns: What's the Difference?

May 18th, 2020 20m 55s

In this episode we dive into the important differences between expanding brand awareness through post promotions, and driving direct conversions through paid ad campaigns on social.

#2: Consistency is King, Coronavirus Messaging on Social

May 17th, 2020 23m 6s

In this episode we dive into how Hertz ruined their social media by taking a month off, how companies are navigating Coronavirus messaging, and why consistency is #1 on social media.

#1: Marketing During COVID-19, Falling Ad Prices

May 16th, 2020 21m 43s

In this episode we dive into why Buffalo Wild Wings has been dominating the ad game with split tests, how ad prices are getting cheaper, and what new marketing opportunities Coronavirus presents.

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