Episode Transcript
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0:01
Ten four. Oh, what the fuck are you guys?
0:03
Who you talking about? Global
0:05
controls, but have
0:08
to be imposed and and and
0:10
and and a world governing body will
0:12
be created to enforce the
0:14
Not the welcome. a tin foil.
0:17
We go deep homeboy. Over
0:21
your phone. I
0:25
don't know about it. But now is
0:27
there's
0:28
other people everywhere. That's
0:30
from Asia to Spanish to know my name.
0:38
This is only the beginning. This you
0:40
just blew my mind. A major
0:46
Good morning, swarm,
0:47
and welcome
0:50
to Tinfall Hot. You know I am. You know
0:52
I'm here. Do I'm here too? Rock.
0:55
Join me as always. In Glendale,
0:57
home of champions. Xavier
1:00
Grero. All the
1:02
champions are here. and
1:04
of life from the space station
1:07
orbiting in our
1:09
orbit because we've never left our orbit
1:12
Johnny Water. Johnny,
1:14
how are you? Just hanging up here with
1:16
the Russians. Dude, just me and Russians up here.
1:18
I I don't speak English. It's really really
1:20
hard to to like, you should see the line for
1:22
the bathroom, like, whenever Any
1:25
chicks up there? Any Russian chicks?
1:27
No. None. None that you would want to
1:30
to See, naked, I can tell you that. Oh. That's
1:33
right. Sounds like you've sounds like
1:35
there's some weird stuff going up in up
1:37
in space. Anyways, guys, a lot
1:39
of great stuff going on. If you wanna see me
1:41
live, I'm gonna be
1:43
all over the world. Just go to sam triple e
1:45
dot com for all your ticket links. I'm
1:48
gonna be in Saratoga Springs at
1:50
the end of the month on September thirtieth.
1:52
Myself, Howie Do We, come get
1:55
weird. and grab your
1:57
tickets at sam triply dot
1:59
com. Then
1:59
I have some more dates. Kansas City
2:02
doing some native American
2:05
casino. Fresno. We're
2:07
gonna be in Fresno. December
2:09
thirtieth, I have to put those tickets up. And
2:12
just go to samt ripley dot com
2:15
for all of your needs. And
2:17
we have a really great show for you
2:20
Please enjoy. Alright. So let's
2:22
get into a man. You know, we
2:24
discussed this gentleman with
2:26
the on the episode of Greg Karl when he's
2:28
finally able to we may have happened
2:30
so he he could make it appear on
2:32
the show. We're very excited to have him.
2:35
He is from the Ranch. Please
2:37
welcome Doug Linde Moon. How are you,
2:39
Doug? Hey,
2:39
I'm doing great. Doing great, Sam.
2:41
Well,
2:41
Doug, I appreciate you coming on our show. I
2:44
think you're very important, and I think our
2:46
listeners are gonna really enjoy this
2:48
conversation, you know, this
2:50
is a conspiracy podcast and we are
2:52
we're always talking about what's going on
2:54
in the world, but I think we need to come up
2:56
with practical solutions to help
2:58
people deal with the chaos
3:01
that is going on in the world. So that's
3:03
why you're here before we get into
3:05
everything, can you tell us a little bit about yourself
3:07
and where our listeners can find you?
3:10
Well, little you
3:12
can find us at sun dash rise
3:14
ranch dot com. That's our informational
3:16
site. So we have a website set
3:18
up just for people to find information
3:21
because that's
3:23
actually ranch store dot com.
3:25
But sunrise ranch dot
3:27
com is just It's just informational.
3:29
It's just, you know, the who what, when where, how
3:31
how did this happen? How did you get into it?
3:33
What do you know? And
3:36
then from there, we link to stores, but our
3:38
our main goal is is
3:40
to really get people to to understand
3:43
their food sources where they come from
3:45
how food is raised and what it does to our bodies.
3:48
And so that really emanates from
3:50
my whole my wife's story. She
3:52
was she was very ill and two
3:54
thousand six and two thousand seven. We
3:57
faced a crossroads. We
3:59
had to decide whether we were gonna take
4:01
the hippy crunchy route of of
4:03
physician heal thyself, or
4:05
if we were gonna go down the the wild
4:07
and crazy ride of of pharmaceuticals. And
4:10
when we decided on the route of
4:13
physician heal thyself that letting
4:15
medicine be thy food and food be thy medicine,
4:17
we then immediately realized that we couldn't
4:20
source that. It's kind of a
4:22
typical problem. People go, well, that's great.
4:24
But, you know, I I don't know how
4:26
to grow stuff or I'm trying
4:28
to sort through a thousand labels that
4:30
look very enticing and have all
4:32
pretty pictures of farms, but you flip
4:34
it over on the back of it and it's got fifteen
4:36
billion chemicals you can't pronounce without a
4:38
chemistry degree. And
4:40
so we started, you know, the vegetable sort of thing
4:42
was pretty easy, fruits and vegetables. That's
4:44
that's okay. find organics pretty easy.
4:46
But the real crunch for us
4:48
was dairy because a lot of our probiotics
4:51
come from that. Our our active
4:53
bacterias and good stuff for you. the
4:55
gut stuff, a lot of that comes from dairy, which
4:57
is why I choose dates back so many thousands
4:59
of years. And then the next hurdle
5:01
was meats. and how do we raise me
5:03
where do I source me for my wife
5:05
who's sick and we had to go through a
5:07
gaps protocol if you're not familiar with that.
5:09
They're very painful. you know,
5:11
it's a it's a gut cleansing and had to do
5:13
with leaky gut and that sort of a thing. So it was
5:15
quite an uphill battle for us, and that's that's
5:17
really how we got into it. Yeah.
5:20
And I think people
5:22
really can really resonate with your
5:24
story. I I mean, it just seems
5:26
like we're we're sicker
5:29
than ever.
5:30
And it just seems like
5:32
we we we trust the
5:34
medical community. And
5:36
maybe that's fine, but I think we
5:38
all shouldn't be afraid to ask questions.
5:41
Well, yeah, absolutely. If
5:43
I'm using a chainsaw on the ranch
5:45
and we have a little bit of an accident, I'm
5:47
trusting the medical community immediately. Yeah.
5:50
But if I've if I've got a long term illness
5:52
that is clearly related to
5:55
my environment, I mean, we're when
5:57
we used to run Farmers Market, in LA and San
5:59
Diego County,
5:59
we would have person
6:01
after person after family
6:03
come up to us and say, yeah, you
6:05
know, we've seen this or, you know, our kids
6:08
have that or we're noticing this.
6:10
And I started looking at it and I started thinking,
6:12
well, gosh, these folks are from
6:15
the south, these people are from the east,
6:17
and those folks have a college degree, and these people there's
6:19
nothing in common except what they're putting in their
6:21
bodies. So it's It's
6:23
absolutely evident to me that, you know,
6:26
you said conspiracy theory. You
6:28
know, a few years ago, that
6:30
was a conspiracy theory. Now it's reality.
6:32
And
6:33
it just seems like everything in our modern
6:35
day society that we
6:37
consume easy
6:39
Right? It's my my whole thing about
6:42
simple versus easy. Right? Simple
6:45
tends to be more healthy
6:47
for you. Easy. Anything really quick
6:50
Probably isn't the healthiest thing for you.
6:52
A big mac, a subway,
6:55
soda, all these things, and even
6:57
stuff you listen to when you drink, and
6:59
I mean, you listen, you view with your
7:01
eyeballs. If it's really,
7:03
like, sim really easy, I think it's
7:05
a lot of I think it might not
7:07
be the best for you. Well, yeah.
7:09
Absolutely. I mean, one of the basic principles
7:12
is things that our body, when
7:14
we consume food, it basically digests it,
7:16
which is advanced rotting. It's
7:18
spoilage within your gut, and that's how
7:20
you get the nutrients out of it. So so if
7:22
that principle remains true salmon, we
7:24
throw something up on the shelf in it last fifty
7:26
days. Then there's there
7:29
and then it clearly isn't going to rot inside
7:31
your gut either.
7:32
That's true. And, you know, there's
7:35
that lady that just found, like, a
7:37
big mac from five years
7:39
ago, and it looks exactly the
7:41
same. Yeah.
7:41
She you see, I saw that. I did it was floating
7:44
around on social media. Yeah.
7:46
For for some boondock rancher
7:48
who doesn't get a lot of time on social
7:50
media. That's somehow another came across my feed,
7:52
and I was like, that's fascinating.
7:54
So let's get into your history. I know you
7:56
told us a little bit about
7:58
your wife got you. And what were you doing
8:00
before that? Did this just open your mind
8:02
and you want to fall in to becoming
8:04
a rancher? Did you ever have any
8:07
history of doing that? Great question.
8:09
I'm I'm actually so if
8:11
I
8:11
ever get around to it, I'll finish my book. It's called the
8:13
Accidental rancher. You're
8:15
gonna die when you hear this. I was a marine pilot.
8:17
I I flew attack helicopters in the marine corps
8:19
for twenty one years in the marines. My
8:22
wife got sick about two
8:24
thirds of the way through that career. I
8:27
had grown up on a cattle ranch. She grew up
8:29
on a cattle ranch. And we
8:31
had purchased cows just as an
8:33
investment, but we weren't really paying any any
8:35
attention to regenerative agriculture or
8:37
how cattle are to be raised. But hit
8:39
that crossroads of, oh my gosh, we've got
8:41
to actually grow food because we can't seem
8:43
to source it from anywhere that we feel
8:46
reliable. we
8:48
had to just dive in, and we did. We actually
8:50
I was kind of nearing the end of my military
8:53
career. We moved to a small we were
8:55
able to lease a small ranch, which
8:57
is just pretty exciting. We had some
8:59
friends who had some extra land we were able to lease, and
9:01
I could continue to kind of work my part
9:03
time job to support my farming habit. And
9:05
then eventually, we
9:07
bought some milk cows. Those cows,
9:10
modern milk cow producers, unbelievable
9:13
amounts of milk. One of
9:15
my favorite stories is coming in at night
9:17
after milking cows for the second
9:19
time. I'd I'd been at work all day, came in,
9:21
milked the cows, came into the and we had
9:23
these this sort of banker refrigerators in
9:25
the in what we call the ranch room.
9:27
and I opened it up and there there
9:29
were, you know,
9:30
big five gallon jugs of milk in there.
9:32
I and it was packed entirely full. I don't know
9:34
if you know about a modern
9:37
heritage breed milk cow will give you, like, twelve
9:39
gallons a day. And I called
9:41
out to the kids and I I said, hey, did you guys
9:43
get some milk and they go, yeah, dad, we have
9:45
milk with duriel for breakfast, and I said, okay.
9:47
Yeah. Honey, did you use any milk
9:49
today? And she goes, I had some in my coffee, and
9:51
I've had a few cups, and we put some cream
9:53
in the you know, in the coffee and I I go,
9:55
okay. And I'm standing there with
9:57
two five gallon milk drugs.
9:59
And I go, what
9:59
the heck am I gonna do with all this?
10:02
And
10:02
my wife said, yeah, I I came in. I said, honey,
10:04
we're out of refrigerator space. And she
10:06
goes, yeah, I go, call every person
10:08
you know. and tell them we got milk. And so
10:10
we had this line of cars showing up at
10:12
our at our ranch and we're handing
10:14
out milk bottles and they go, do you want to thank for this? I
10:16
said, no, just take it and be gone. Well,
10:18
that didn't stop the problem because the cows
10:20
just kept on producing. That's something you can't
10:23
shut off. Trust me. But
10:25
So So I was I was flipping through a magazine
10:27
one day, and I thought I was reading about
10:29
something where in the in the old days that used
10:31
to feed the pigs milk byproducts. So you
10:33
take milk, you just let it foil oil, it
10:35
gets curdled, dump it to the pigs.
10:37
And so we started I got a whole bunch of
10:39
pigs and I started raising these pigs on
10:41
pasture and giving them milk Of course,
10:43
the the fat content was just out of
10:45
the war out of this world. They they I remember they
10:47
would, like, almost be able to turn not be able to
10:49
turn their heads around. They were practically because
10:53
there and and of course, the first
10:55
few we butchered were like, you gotta be kidding me. I've
10:57
never had anything like this before in my
10:59
life. And we found out that there was this really cool
11:01
cycle. You could take basically
11:03
sunlight and water, convert it to grass,
11:05
which, Sam, you and I can't eat that.
11:07
but a cow could and then a cow could produce
11:09
tabs. It could produce milk. It
11:11
could we fed it to our chickens and we
11:13
had eggs so hard. You could barely
11:15
crack them. and started raising our own
11:17
food. And all of this time, my wife is
11:19
going through the Gap's protocol, which
11:21
basically means your life is
11:23
over. I mean, I'm not
11:25
kidding you. We're talking twelve hours
11:27
a day in the kitchen for sure. You gotta
11:29
source everything precisely You
11:32
have to read every labels, and she's
11:34
going through this healing process. And months
11:36
are passing by, we're raising our own
11:38
products, we're actually sourcing our own food, and
11:40
sheep begins to heal. she
11:42
begins to become asymptomatic, which is
11:44
just astonishing. And I
11:46
was absolutely convinced. I said, okay, that's it.
11:48
We hit this is really yeah. It's it's a
11:50
tremendous amount of work. I'm working full time and
11:52
ranching at night. And
11:54
and and between that
11:56
and the that our neighbors now are coming and saying, well,
11:58
can I pay you for this? I go, wait a second. There's
11:59
a business here. I
12:00
mean, you don't have to be a rocket scientist
12:03
to figure that out. So we started marketing our
12:05
product and telling our story, and that's kinda how
12:07
it happened. Have
12:07
you ever in Mexico, a lot of my family
12:10
has cows and they used the milk to
12:12
make cheese? Have you thought about making that
12:14
into cheese? They said that that's the biggest
12:16
moneymaker is the cheese because you they they'll saw the
12:18
cows once it's been ready to soar to be
12:20
sold to for it to be charged
12:22
up and sold to a meat market. But during
12:24
that time, they're just milking that, making
12:26
cheese. And so this day
12:28
might that bring some cheese, like, have you tried the cheese
12:30
just from the whole time? Yeah. Yeah. Have
12:32
you thought about that?
12:34
Yeah. Do you have a a snorkel
12:36
or a a regulator that I can use?
12:38
because I'm so far underwater. I
12:40
couldn't Are you gonna hear that? No.
12:42
No. No. I'm getting with you. It was a
12:44
joke. I I as a rancher, I'm
12:46
I'm, you know, already at sixteen hours a day,
12:48
so adding a cheese operation would be just over
12:50
the top for me. Yeah. Yeah. And believe
12:52
me, I've got a long list of exciting
12:54
and cool ideas. Cheese is on on
12:56
there. someday, but that requires a pretty precise
12:59
facility and and that sort of thing and
13:01
and a lot of skill. And
13:03
so, you know, that is something we'd love to
13:05
do, but it's it's
13:06
we are just so swamped at this point.
13:08
I mean, just trying to keep everything going
13:11
and we, you know, take on
13:13
interns throughout the winter or throughout
13:15
the summer, and we just finished up that. And then we've
13:17
got the guest ranch, which is running where people
13:19
actually come and visit and that sort of thing. So
13:21
we're pretty busy. I'd love to do cheese. I
13:23
think that's an excellent idea. but
13:25
it's it's it's pretty far down on
13:27
the list. I'm I'm still trying to get the fences
13:29
fixed. Hey, guys. If you get a chance,
13:31
check out the website Sam
13:33
Tripoli dot com for all
13:35
things, Sam Tripoli, everything,
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site and read every
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word. now. What
16:55
time did you grow up on?
16:57
I
16:59
well, I mean,
17:00
we have cattle. We have,
17:01
you know, hundred so ahead of cattle
17:04
now. It's all just they
17:05
I mean, they're all just pasture fed.
17:07
Can we supplement that in the
17:10
winter with hey, that we've stored up.
17:12
And then, you know, my dad my
17:14
dad trains horses, and then we have
17:16
chickens too. But yeah. The the
17:18
cattle were my grandfather's growing up on the farm. And then
17:20
when he passed kinda got passed down
17:21
to us. I mean, we all pitched in. But
17:24
yeah. I mean, like you said, it's
17:26
it's it's
17:26
more than full time labor. I mean,
17:29
especially when you when our
17:31
operation works such that
17:33
we grow our own hay too,
17:35
so we it's kind of a closed, you know, closed circuit.
17:37
And -- Yeah. Absolutely. -- I mean, we spend the whole
17:39
summer cutting hay
17:41
and stacking it and storing it
17:43
and You know, where is that rough location North
17:46
Carolina rural. North Carolina? Yes.
17:48
North Carolina. Yep. So
17:50
you so you have interns
17:52
and they come learn to do what you
17:54
do and they go off to do it on their own or
17:56
That's not quite Yeah. It's not
17:58
quite that simple. It's the interns
18:01
stay for ninety days.
18:03
We we put them in for three months. The
18:05
first thirty days,
18:07
and we take interns. We try to take
18:09
interns that are not from a ranching or farming
18:12
background. And the reason for that is we do
18:14
regenerative agricultural which is is,
18:16
you know, we are the the
18:18
pariah of the ranching world. III
18:20
like to say that I'm on a comma class. I can
18:22
offend just about anybody. Yeah. So
18:24
I am as offensive to my
18:28
grainy friends that are, you know, far
18:30
left liberal grainies, whatever.
18:33
all the way over to the to the ranchers. They scratch
18:35
their heads and go, man, you don't you just we don't we
18:37
don't even know what you're doing over there, Doug.
18:39
And so all of our regenerative
18:42
agriculture techniques they tend
18:44
to fit really well on a on a on
18:46
a slate that hasn't already been written
18:48
on. So this last summer, we had
18:50
an intern from LA. We
18:53
had an intern. He was a college, fifth
18:55
year, college student. He was a collegiate
18:57
athlete, amazing kid. We had
18:59
two females. One was from Florida.
19:01
She was a military kid. Only
19:04
sixteen. And then we had another one who
19:06
was a grade school teacher. She'd
19:08
take the summer off and come with us. And the
19:10
first thirty days there I mean, we're really it's
19:12
it's it's a stretch. I mean, we're the
19:14
first thirty days we're we're I
19:17
can remember some of our interns, we would
19:19
show them, you know, I'd say, go over there, grab
19:21
that electric drill, and let's go take this, take care of this, and
19:23
they wouldn't know what an electric drill is.
19:25
Yeah. Sounds like they want. Yeah.
19:27
Seeable So
19:30
we take them we take them from electric,
19:32
you know, what is an electric drill to? moving
19:34
and rotating cattle. They're moving a hundred
19:36
and fifty thousand pounds of cattle
19:38
with, you know, just by foot
19:41
we do use horseback, but they're not advanced
19:43
enough to even get on a horse at that point
19:46
to to setting up electric fence
19:48
to fixing and repairing things. They
19:50
get a basic welding class. They've done by
19:52
the time they're done at their ninety day mark, they've
19:54
done basically one of everything. And
19:56
you you kinda pay upfront. So the
19:58
first thirty days, they're they you gotta be with
20:00
them twenty four seven. Nope. Don't touch that. Watch
20:02
out. That's gonna hurt you. And be
20:04
careful because that'll roll over and kill you. And then,
20:06
of course, bringing cattle in and processing is
20:08
just a whole another a whole another animal.
20:11
No no pun intended. In
20:14
that middle section, they're kinda able to kinda
20:16
function pretty well, but they still need quite a bit
20:18
of supervision. And I've got great full time
20:20
staff that help me with that. And then by the end, they
20:22
can actually make it through almost an
20:24
entire workday without ever hearing from you,
20:26
which is pretty nice. And they're actually moving
20:28
cows. They're they're doing all kinds of
20:30
repairs, taking care of animal butchering
20:32
chickens. I mean, they're they're doing the entire
20:34
farm operation. So it's an immersion
20:36
thing. We we are really careful to
20:38
say, look, we're not gonna make a regenerative
20:40
rancher out of you in a
20:42
summer. We are gonna do the best we can to
20:44
expose you to all that. And then if you
20:46
choose you know,
20:46
if that's something you think you might like, you could
20:49
come back and apply
20:51
for the one year
20:52
apprenticeship, and then there's a potential
20:54
for that to become sort of a job or
20:56
a career. And they say with you for
20:58
a year?
20:59
If they if they yeah. Well, I
21:01
mean, we have quite a few
21:03
applicants for three spots. We had almost
21:06
thirty for three spots. And so
21:08
only one of them would get, you know, to
21:10
come back for a year, and that would be after they
21:12
came back for a second summer. So
21:14
there's quite a bit of steps involved in
21:16
that. We can't make
21:18
a rancher even in a year, we could barely get you to the point
21:20
where, you know, you'd need a lot
21:22
of support and a lot of help. I mean, there's you
21:24
gotta understand. I mean, we're sort of
21:26
jack of all trades master of all.
21:28
And you've really got to be able to
21:30
do a a vast number of
21:32
things to to run a grass fed cattle company
21:34
or a regenerative ag company. and
21:36
be successful at it. So we would in the past, what
21:38
we've done is taken on apprentices and then we set
21:40
them up and get them going, you know, and we
21:42
actually make them a part of the farm. And
21:45
then as they progress many years later, they can branch off
21:47
and actually do their own thing. But it it's quite
21:49
a steep learning curve. We
21:52
like I mentioned, we really like the kids that haven't
21:54
done it before. One, they don't have
21:56
any baggage, so I don't have to unteach
21:59
anything. We've
22:00
noticed that if we do have
22:03
someone that comes from a young
22:05
person that comes from a regen ag or
22:07
pardon me, a conventional ag
22:09
approach or background. The
22:11
first thing they're gonna do when they spend their
22:13
summer here is go back home and say, hey, mom, dad, guess
22:15
what? We're gonna run. We're gonna start
22:17
moving the cows every day and and and start looking at
22:19
soil and not just profit. We're
22:21
gonna start cycling the minerals here and
22:23
and watching the the water flows and and
22:25
stop an erosion. and we're gonna do it
22:27
this way and they're gonna say, no, you're not. We've
22:29
been
22:30
doing it this way forever and you're not changing
22:32
it, number one. And the reason for
22:34
that is if you if you fail,
22:36
you you fail. You've lost the
22:39
farm. If you succeed, you've
22:41
inadvertently said that great grandfather and
22:43
father were wrong. And
22:44
that's that's a really bad thing in
22:46
the ranching community. So
22:49
they're kind of stuck in sort of this world
22:51
of I can't get out and
22:53
I can't get in.
22:54
And and
22:55
and I'm not sure what to do with
22:57
that section of folks. We've never really been able
22:59
to kinda crack that code.
23:01
because it is such a burden to get over that.
23:03
But we do have a lot of luck with kids
23:06
that were pulling shots at a
23:08
Starbucks with a hundred and seventy thousand dollars in
23:10
psychology that needed that
23:12
didn't know that they would have been a rancher
23:14
had somebody walked up and said, man, would you like to
23:16
hang out on a farm for a year? I
23:18
mean, they they just I'm telling you, we've seen kids come
23:20
out here and and and they get off the bus and you
23:22
go, holy mackerel, there's no way this is gonna
23:25
work. I mean, your pants are around your ankles,
23:27
you're wearing Nike's. We got and we
23:29
gotta move the cows, pal. So and
23:31
what we find is they just blossom.
23:33
I mean, we select them very, very
23:35
carefully. They go through a huge selection process
23:37
where they write write essays and
23:40
then the family, the core family gets together. We
23:42
individually rate them. We
23:44
do interviews, and then we
23:46
try them out. And and usually
23:48
that weeds out. very
23:50
well who's gonna be successful and who's not. And then they've got
23:52
to have heart and soul because that
23:54
beats anything any day. I
23:56
don't care
23:57
how little knowledge you have.
23:59
If you're willing to work hard, we
23:59
can make a rancher out of you. And
24:02
so these kids come out and they just they just
24:04
blossom. It's just incredible to see them at
24:06
the end of the year. And we stay in touch with them and it's
24:08
it's a lot of Doug, that's
24:10
wonderful. I think this is,
24:12
like, so important. You know,
24:14
I've been watching this has
24:16
come a guy who's got very little man
24:18
skills, which very much upsets me
24:20
because I just had daughters. Like, I
24:22
have two and a half year old daughters and
24:25
need to figure out how I'm
24:27
going to pass
24:28
skills down to them. Skills I don't
24:30
even have you. I have to go and figure
24:32
out how to learn these skills so I
24:34
could teach them these skills. And,
24:36
you know, I know you're not on social media, but
24:38
there's all this man on the street videos
24:41
and they're interviewing all these generation z
24:43
kids, and they're asking them
24:45
basic questions. And a lot of these
24:47
kids don't have the answers. Now like
24:49
Xavier said before, They've
24:51
probably gone through hours. They
24:53
found five kids that said something stupid
24:55
to make a video look entertaining. But
24:57
I get really mad because people laying
24:59
these kids in the truth of matter is, like, we're
25:01
not teaching the next generation. Oh,
25:04
no. No. We're absolutely not. No.
25:06
You know, it's funny.
25:09
We used
25:09
to say, oh, yeah. We raised, you know,
25:12
grass fed beef and everybody go, you
25:14
know, fifty years
25:14
ago, this Okay. Yeah. So does
25:17
everybody else? You know what I mean? Right.
25:19
But, I mean, we're ranchers are are
25:21
less than a half a percent or pardon
25:23
me, less than two percent of the US population.
25:26
our farming ranching is involved in some sort
25:28
of agriculture. We don't even rate being counted on the
25:30
census anymore. And of that, regenerative
25:33
agriculture is is less than two percent
25:35
of that. subset. So,
25:39
where we live in the
25:41
communities we're in, around our
25:43
ranches, especially the Wyoming Ranch. That's a
25:45
culture. I mean, everybody kinda does it. But jeez, there's
25:47
less than six hundred thousand people in the whole state.
25:49
In California, it's quite a bit different.
25:51
You know, you you you just we don't even
25:53
wear a cowboy hat down there because people would say, what's
25:55
that weird thing on your hat? So
25:58
we are very, very, very
26:00
detached. Is this society from our
26:03
agricultural roots, which are really our
26:05
roots. And we're seeing it
26:07
in increased obesity,
26:09
childhood onset autism, We're seeing it
26:11
in all these issues that we're having,
26:14
why? Because we don't
26:15
know what's being farmed for us. We're just saying,
26:17
okay, you two percenters. You take care of
26:20
and we'll just eat it.
26:22
There's so there's a collective sort of
26:25
ignorance, if you will, about how food should
26:27
be raised. And then there's a tremendous ignorance in
26:29
terms of what it's actually doing to our bodies.
26:31
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29:02
So I wanna get into this. Thank you, guys.
29:04
I wanna get into this. How are
29:06
you different from
29:09
conventional agriculture. You've told us a
29:11
little bit about it, but the specifics
29:13
of, like, kind of what you're doing
29:15
different than everybody else I mean,
29:17
we get a good understanding so far,
29:19
but the meats and the guts of all of
29:21
it.
29:21
yeah Yeah. Well, the basic
29:24
difference Sam is that we focus a conventional rancher
29:26
is going to focus on on what
29:28
makes money, and that is just basic
29:30
economics. Nobody would fault them for that.
29:32
it makes perfect sense, and that's how we've raised
29:35
animals in this country for many years. Howard
29:37
Bauchner: Well,
29:38
so that entails working
29:41
with from the hoof up, if you will. Right? That
29:43
cow that produces a calf is going
29:45
to give me my money. Right? The calf is
29:48
You know, the cow is bread to a bowl. For
29:50
those of you that are not familiar with that
29:53
process, I'll leave that up to your
29:55
imagination. And what is
29:57
produced from that? Every every
29:59
year on it, you know, they have the same
30:01
gestation cycle as human. So nine months
30:03
later, you have a calf, which is going to
30:05
be either a bull calf or a hepar calf,
30:07
either a female or male. Those are
30:09
then sold, and that's when the farmer
30:11
takes in his cash crop. So
30:15
the the focus then is on that calf.
30:17
Right? I mean, I want I want a heavy calf. I want
30:19
one that's gonna they're sold by the pound, so I want one
30:21
that's gonna produce me a larger want
30:23
larger breed stock. I I
30:25
need to get my timing right. Probably doesn't
30:27
do any good to have a calf who's dropped
30:29
on the ground and subzero temperatures and
30:31
freezes to death. Likewise, I couldn't have
30:33
it dropped when there's no grass left
30:35
in the in the hay fields. But my focus is
30:37
the calf. My focus is the calf. In
30:40
regenerative agriculture, Our focus
30:42
is everything below the hoof.
30:44
And
30:44
the theory here is that if we focus
30:46
on all the microbiology, the
30:49
micro rhizal fungi network, the water
30:51
infiltration that's created by plants
30:53
growing deeper,
30:55
thicker pastures, healthier
30:57
soils, better nutrient cycling,
30:59
better better water cycling,
31:02
less erosion manure distribution,
31:04
which is basically our fertilizers.
31:06
If I can focus on that, I'll get
31:08
the cows thrown in for free because I'll get
31:10
a I'll get a grass crop and
31:12
that'll grow more cows. So the
31:15
basic thought is my ranch is
31:17
a solar panel. Now if I cover up
31:19
half my solar panel with
31:21
brush in, just bear dirt. I'm
31:23
only gonna get half the power.
31:25
But if I can find a way to grow more
31:27
grass, I can then grow more cows, and if I can
31:29
grow more cows, I can grow,
31:31
I I can have better money. The
31:33
weird thing that's odd about this, and
31:35
this is where you gotta hang with me.
31:37
is that if I grow more grass,
31:39
I can actually sequester more
31:42
atmospheric carbon because those
31:44
are usually perennial grasses that as they
31:46
live all year long. And they'll take
31:49
atmospheric carbon, suck it down, and put it back into the ground.
31:51
But why do we have a carbon problem? Well, because we
31:53
pumped it out in terms
31:55
of petrochemicals, burned it through a diesel engine
31:57
and put it in the atmosphere. So
31:59
we actually, in what is probably, I
32:01
think, one of the greatest strokes
32:03
of irony in the modern world.
32:06
is the cow which
32:08
produces more grass by grazing.
32:09
It's the same principle that grandma
32:11
pruned her rose bushes. It produced
32:13
better roses. We can do the same thing. We can prune
32:16
our grasses and let them recover,
32:18
we'll get have better grasses, we'll have more
32:20
carbon sequestration. The cow
32:22
is
32:22
actually the answer to the
32:24
carbon sequestration problem. And in typical human
32:27
fashion, what did we do? We
32:29
demonized it. And we said -- Oh,
32:31
no. -- global. It's that's that's
32:33
the problem. That's the problem. That counts
32:35
the problem. And and all of us ranchers that know
32:37
this are going, oh, hold on a second.
32:39
You actually hit the one target you weren't
32:41
supposed to, guys. You you hit you
32:44
fired a shotgun and you killed
32:46
the one thing we're supposed to not
32:48
kill. The
32:48
basic principle and we know this.
32:50
Right? You you've you've cut
32:53
your grass and come back up from
32:55
vacation and you cut your grass every day and
32:57
it grows thicker and richer and faster.
32:59
And then you go on vacation one day, it
33:01
grows really really tall, really
33:03
long, and then it goes to seed, and it
33:05
stops growing. So if I stop
33:07
grazing grass, it's gonna stop growing. But
33:09
if I prune it and graze it and allow
33:11
it to recover, it'll
33:13
grow thicker, richer, better,
33:15
faster, and also cluster
33:18
more carbon. Well, you know, if
33:20
I I've been doing this conspiracy
33:22
show for a very long time. So
33:24
when you tell me that they're actually telling
33:26
us the wrong thing, That completely
33:29
fits into the narrative
33:31
because what is up is really down,
33:33
was down is really up. So
33:35
when I go on some shows and they're trying
33:37
to convince me that, you
33:39
know, cow farts and cow
33:42
burps are the reason why
33:44
our our our planet
33:46
is cooling. I mean, it's
33:48
getting too warm I I just
33:50
gotta laugh, man. I just gotta laugh and
33:53
make no sense whatsoever. And I
33:55
didn't even have the information you just
33:57
told me. which blows my mind
33:59
that it's actually
33:59
the opposite. It
34:01
is yeah. Yeah. You know what I mean?
34:04
It's just it's astonishing. I mean, there's
34:06
there's hardly words to describe it, especially when you're on our end
34:08
going. Now, I I don't
34:10
wanna
34:10
be misunderstood or misconstrued
34:12
on this point. It's very, very vital that
34:14
we understand this. The answer is
34:17
not more cows or less
34:19
cows. The answer is what we're
34:21
doing with those cows, Sam. So
34:22
on our ranch, we have so for example, on one of our ranches, we
34:25
have a thousand acres. We don't just throw
34:27
our cows out there and hope that
34:29
they find the grass. We actually
34:31
confine them with electric wire, which is very lightweight and portable. It
34:33
comes on a reel. And we can
34:35
precisely put our
34:38
cows almost shoulder
34:40
to shoulder in any one given
34:42
area for a very short period of
34:44
time. And we call that a cow
34:47
grazing day. So that grass in that area, Sam,
34:49
is experiencing tremendous raising pressure.
34:52
Now, we've never had an original thought in
34:54
our entire lives. This came
34:56
from nature. If you look at you can ask my wife. If
34:58
you look at how the Buffalo ran, they
35:00
ran shoulder to shoulder. Everybody's seen the
35:02
movie dances with
35:04
wolves. Right? they ran shoulder to
35:06
shoulder in tremendous pressure, usually spurred on by
35:08
predator packs as well, you know, something
35:12
that cause that behavior. And they even
35:14
in peaceful grazing, they were very
35:16
tightly packed because that's how the that's
35:18
how the the cohort
35:20
protected itself.
35:22
Right? The weaker animals were put in the middle, the stronger animals are on the
35:24
outside, the predators are pressuring, and
35:26
they're they're taking a bite, pooping, and moving.
35:29
Taking a bite pooping and moving. It's a it's a pattern we
35:31
see in nature. That's all we do on our ranch. It's
35:34
it's that simple. We confine
35:36
our animals a hundred
35:37
and fifty thousand pounds of of animal
35:40
pressure. Tremendous pressure.
35:42
I mean, when
35:42
we move cows out of an area, it looks
35:44
like an NFL football team played practice
35:47
there on a rainy day. And then we do
35:49
something
35:49
magical. We put up a back fence or
35:51
we leave that area so that it's
35:53
partially fenced in with
35:55
electric wire. We have lots of these systems that we
35:58
use, and they're very portable and lightweight.
35:59
And we make sure that the cows don't go back
36:02
for as much as sometimes as much as a
36:04
hundred and eighty or two hundred
36:06
days. Three hundred days. And that
36:08
allows the grass to grow. And you
36:10
see what we've done is we've done use the same
36:12
principle that builds muscle
36:14
in humans. Right? I mean, Sam, if you're lifting weights in the in the in doing
36:16
a bench press, I'm not gonna walk up to you and say, oh, let
36:18
me get that for you. Right?
36:20
You understand that
36:22
the the stronger we the more we use all. So more we exercise
36:24
it, the stronger it grows. It's the same
36:26
principle with grass. The more I abuse it,
36:28
if I give it rest time. Right? We can't
36:30
have you
36:32
bench press every day, twenty four hours a day forever.
36:34
And so if I allow that
36:36
rest to rest, if I time it, if
36:38
I'm the orchestra conductor, while
36:41
my cows are the individual
36:44
instruments. I'll
36:44
see grass grow back in
36:46
a
36:46
in a thicker stand. I'll
36:49
I'll start to see stemmy
36:50
plants, which are like tap rooted stemmy plants, which
36:53
we see all over Southern California.
36:55
That's the precursor to desertification,
36:57
if you're not familiar.
37:00
That's The next step is a desert. If you look at the hills of California
37:02
that have been cattle free since ninety
37:04
three, quote unquote, when they moved all
37:06
the cattle off the federal grazing,
37:09
those hills are now
37:11
solid brush and that's the next step
37:13
will be barrenness and pretty soon you'll
37:15
basically have the Sahara. Sahira Desert,
37:17
which is gonna that's that's where we're headed in. SoCal. But
37:20
as we do regenerative agriculture grazing,
37:22
what we notice is the brush begins to
37:24
go away.
37:26
because the cows are grazing the grass they want.
37:28
They're grazing what they
37:29
prefer in their taste buds what
37:31
they what they
37:34
find palatable. and that grass responds by growing. Well, what dies?
37:36
The brush? The stuff that starts
37:38
fires that burn at, you know, a thousand
37:40
degrees, the
37:42
stuff that you know, so we can actually solve a fire
37:44
problem with cattle if used
37:46
properly. They gotta move all the time. We move cows
37:48
sometimes two or three times a day
37:50
on our a day.
37:52
Wow. Yeah. Look, they're never they're
37:54
never you would if you drive
37:56
across AAA lot of ranching
37:58
communities, you'll see little black dots on the
37:59
horizon, those are cows. They're not designed. They
38:02
were never made to be that spaced
38:04
out. They should be almost shoulder to
38:06
shoulder, butt to butt,
38:08
moving around and eating everything in its site and pooping and
38:10
and tilling up the soil with their with their
38:12
hooves and then moving on. So Because
38:14
that's how the predators would have kept
38:17
them moving. The predators would have done that
38:19
in nature. Is there any way
38:21
America could eat the
38:23
the way you you gray you you grow your cattle. Is
38:25
could it be done in a weird kind of way? Why
38:28
are they saying, no, not everybody.
38:29
American? Yeah. Max, you mean on,
38:31
like, a mass scale. Right?
38:34
because they they say it can't be done.
38:36
You you could do you see it possibly done if
38:38
it was ran by you? I don't know who they
38:40
are. I'd like to talk
38:42
to them. No.
38:42
I mean, they they say no and not everybody, not everybody
38:45
in the United States could eat grass fed. So what
38:47
do you say to like? I I think
38:49
I think there's not I
38:51
think there's not enough political will to make it
38:54
happen. because that's why they're pushing beyond me. The
38:56
reason they're pushing beyond me is
38:58
saying that we
38:59
can't feed America unless Listen,
39:01
this way they're doing it. We talked
39:03
about that on Joe Rogan Xfinity.
39:05
They they they subsidize
39:07
cattle and farming because what they said was that they
39:09
didn't wanna flood the market with meat
39:12
because then the price would bottom out.
39:14
And that's just let you know that there's more
39:16
than enough
39:18
to feed everybody. They just don't wanna
39:20
do that because, you know, I mean,
39:22
if you wanna ask me, it's all dark
39:26
arts and low frequency demons and all that stuff.
39:28
And I know that's weird stuff,
39:30
but that's my honest belief that listen.
39:32
We can have a million arguments
39:35
and you could have a pushback on everything. But if you're like,
39:38
while these people are trying to lower frequencies
39:40
because they made deals with dead demons,
39:42
that that lines up with me.
39:44
And I know that's a crazy talk right there for a
39:46
different a different show, but I'm not actually this show, but I'm
39:49
telling you, there's there's something
39:51
at work here that
39:54
they want gets on this, you know, this
39:56
alternative meat
39:56
that has so much estrogen
39:59
in it.
39:59
Well,
40:00
that will not yeah let's yeah. Yeah. No.
40:02
You've you've really you've nailed it, Sam. I
40:04
I don't know what
40:05
the conspiracy is. I I may never know, and that's
40:07
fine. You don't have to know what you're fighting in
40:09
order to fight. you
40:11
just
40:11
move forward and and put your head down and keep
40:14
moving the ball one yard at a
40:16
time. But, you know,
40:16
one of the one of the one of
40:18
the biggest problems we have with Beyond
40:20
Meat and that's sort of a thing is is number one is the chemical
40:23
processing. It's the same concept with the
40:25
electric cars. That's a wonderful theory if
40:27
we could just magically produce an electric
40:29
car without all the coal
40:31
and infrastructure and destructive mining
40:33
to make the batteries. It's the
40:35
same concept. When you get your package of Beyond
40:37
Meat, if you were to lay that right next
40:40
to something else. Yeah. You might get a favorable
40:42
comparison. But have you talked about the
40:44
fact that that requires
40:46
flat land irritable land, farmable land, which we
40:48
know is a very small percentage. My
40:50
cows can graze on
40:52
a hillside. I can take
40:54
grass on a hillside that you'll never get a
40:56
tractor on to plant soybeans. And
40:58
I can grow milk, meat, hide,
41:00
and protein. I mean, I I we can
41:02
do any and those cows are gonna convert that
41:04
from grass, which you can't eat,
41:06
which is just basically a product from
41:08
sunlight and water. In addition to
41:10
that, it requires a monocrop.
41:12
What do you have to do to get a monocrop? A
41:14
monocrop is just one plant in a
41:16
field. Now, Step out anywhere you want. Well, you're in LA. So
41:18
you really can't step out too far. You'd have to go
41:20
way Easter. Way
41:22
North or yeah, way east
41:24
or way north. But walk out
41:26
into a field sometime up in kinda
41:28
central California, just a natural
41:30
field and look at count the number of
41:32
species you see. I mean, one
41:34
thing we know about nature is it's
41:36
incredibly diverse. You're never
41:38
gonna find
41:40
one thing. acre after acre after acre. That's a sign of man. That's man
41:42
has done that. The only way to get that is
41:44
chemicals and
41:46
genetic modifications. So I've got
41:48
a spray light crazy and I've got a genetically
41:50
modified. In addition to that, the
41:52
reason that we have riperion
41:54
areas and diversity is so that
41:56
it'll support many cultures of animals that grow from the
41:58
grass kingdom. Right? The herbivores
41:59
and the ruminants.
42:00
Well, they're not gonna just
42:04
wanna mean my cows won't do it. If I put them on a straight alfalfa field, they'll
42:06
go, oh, that was great for like fifteen minutes and then
42:08
they start looking around for something to balance their diet.
42:11
So it's it's anti nature to
42:14
to raise these massive amounts of
42:16
soybeans and all this stuff that's required.
42:19
and then combine it with all these chemical
42:21
processes to make something that looks like a hamburger
42:23
but really isn't a hamburger nobody wants
42:25
anyways. Yeah. Yeah. Yeah. Or you could
42:27
just have a hamburger. I mean, or you just have a darn hamburger. Right?
42:30
Yes. Why? Yes. This whole thing that I've
42:32
been talking about forever,
42:34
which is the farther
42:36
you get away from nature,
42:38
the more dangerous it
42:40
gets, psychologically,
42:42
spiritually, physically.
42:43
It just gets worse and worse and
42:45
worse and and it's everyone thinks they
42:48
can rewrite everything that
42:50
Matt has been doing for thousands and
42:52
thousands of years. It's not meant
42:54
to be like that. There's a reason why
42:56
things have been like that. You
42:59
can't just rewrite the way we
43:02
operate. Now there's new ways of
43:04
thinking all that stuff. We can incorporate
43:06
it in to what we're doing a may
43:08
maybe a more open mind to other things, but
43:10
that doesn't mean we just completely scrap
43:12
what was done before and go with
43:15
this all new thing especially
43:17
ran by people that don't
43:20
participate in what they're preaching. You know,
43:22
it's like climate change as a fly
43:24
in private jets. Right?
43:26
It's like wear a mask as none of them wear a mask. Right? And
43:28
it's just -- Yeah. -- the hypocrisy. It's
43:30
like just start asking
43:32
these questions. and it just
43:34
starts keeping it simple. These
43:36
giant giant cities that we
43:38
live in
43:38
aren't meant to be lived in. This
43:40
is a free range psych ward. You know what I'm saying? This is
43:43
they're they're running psychological operations and
43:45
we need to get back to nature.
43:47
Can everybody get back to
43:50
nature? Personally, I say, yeah. I mean, you think there's too many people. You
43:52
gotta get out of the big city and go
43:54
drive through, you know, like
43:58
Iowa or or
44:00
or Oklahoma. You just drive I
44:02
mean, there's a drive to to
44:04
Phoenix, Arizona where you go eighty miles and
44:06
there's nobody, not don't know if you wanna live
44:08
in the desert, but there's just
44:10
giant parts of this country that are
44:12
just empty. So if you
44:13
take these too many people, you need to
44:15
get all the big city. I wanna ask you something real
44:17
quick, but -- Yeah. -- you go ahead.
44:19
Oh, absolutely. Here's the
44:20
word from our sponsor real
44:22
quick. So, thank
44:23
you. So, what
44:24
are some of the challenges
44:27
that you're facing as a a
44:30
small non industrial farm.
44:32
Well,
44:32
the entire industrial
44:34
system
44:37
is is set up for the large producers. There are
44:39
four companies that own eighty five
44:41
percent of all meat production in
44:43
the US. Okay? So those processors are buying
44:45
cattle from individual ranchers. That
44:48
the
44:49
individual cattle ranching system
44:52
on the production side, that cow calf operator that
44:55
grows cattle, that actually raises
44:57
cattle. That has yet to be conquered
44:59
by the industrial a real system.
45:01
The chicken system has already been conquered. The
45:04
pork system has already been
45:06
conquered. Cattle
45:06
is the last stand. And part of the
45:08
reason it's a last stand is if If you
45:11
notice the they
45:12
require feed. They
45:16
require something to feed
45:18
them. Right? We have to give them some sort
45:20
of feed. And that feed because
45:22
they are monogastrics that means they have
45:24
one stomach. They're not ruminants. that
45:26
feed competes with us in the food
45:28
system.
45:28
Right? So if I'm
45:30
feeding grain to a
45:32
a chicken or grain to a pig, it is taking grain
45:35
from somewhere else
45:35
in the system, which
45:38
humans eat. The one thing that's
45:40
unique about cattle is they don't
45:42
compete with us in the food system. I can't eat
45:44
grass. I've mentioned that three times in our
45:46
interview. Right? I keep saying it over
45:48
and over again because the ruminant is the is
45:50
a very very unique link that allows
45:52
us liberty like we've
45:55
never experienced before because we can eat and
45:57
get something valuable from that cow, which it
45:59
is getting
45:59
from from something that we
46:02
can't use. So that's probably why it hasn't fallen yet. But why did I
46:04
mention that all of this is consolidated
46:06
and and in a
46:08
gigantic silo? because
46:10
anything that's consolidated takes away freedom. And
46:12
anytime we have freedom taken away, we have
46:14
centralized control. And and
46:16
if you
46:16
if you if you wanna know where the what the
46:18
history is on that, just go back to the American revolution.
46:20
We didn't like centralize control.
46:22
Unfortunately, we're marching towards that
46:24
slowly because of convenience and security.
46:27
Right? I mean, it's a lot easier to police
46:29
four food food producing companies
46:32
than it is four thousand or fifty
46:34
thousand or four million. But we
46:36
believe that diversity produces
46:38
security as well if you go
46:40
fully in the opposite direction. In other words,
46:43
Sam, if you and the guys on the
46:45
show, all get beef from Doug. And
46:47
Doug's a good guy, and he isn't gonna give up at
46:49
the end of the day. And the government comes down and says,
46:51
that's it. We're doing this. And Doug
46:53
says, up yours, I'm still giving food to Sam and the guys at
46:55
the show. You just you just found the
46:57
most secure food system you could
46:59
possibly have. Right?
47:02
that guy's not gonna abandon you. He's your rancher and you're his you're
47:04
his customer. There's a one to one link.
47:06
So we get we get that
47:10
community, that sense of community. We get that sense
47:12
of we get the
47:13
sense of accountability. Right? Sam,
47:15
if you get sick, and
47:17
you only eat my meat. I got a got a sneaking suspicion
47:19
there's one guy you're
47:22
calling. Right?
47:23
Right. if if you go
47:25
through Wendy's drive through and you get sick,
47:27
who do you call? Will you call it USDA? And
47:29
they say, great. We'll start an
47:32
investigation or and then they contact the centers for disease control and they
47:34
do a test on something. But they're never
47:36
gonna trace that one molecule of cow
47:38
all the way back through the thousands of cows that came
47:40
into that
47:42
hamburger. because it went through an industrial system. You're just never gonna have it.
47:44
And so the biggest challenge we face is
47:46
ignorance of the food system. We have people that
47:48
come out to the guest ranch in Wyoming.
47:51
They'll spend a few days here, and they'll
47:53
just they'll just literally their minds are blown. They
47:56
first of all, they haven't been away from WiFi for
47:58
that long. in their
48:00
lives. Right? They gotta they gotta
48:02
run over to the cookhouse, which is that kinda
48:04
central facility where where we all eat, and they gotta
48:06
stand within ten feet of the WiFi signal and
48:08
check their email. Well, pretty soon after about three days ago, that sucks. I'm just gonna
48:10
go ride a horse. Right? You know, I'm gonna go out and look
48:12
at the cows. I'm done with that. Well, I love They'll get to
48:14
me later. If there's an emergency, they'll send a
48:16
a spoke
48:18
signal. My point is this. The first thing that they do is
48:20
they is there's a mindset change. And then
48:22
the next thing we see is there's a connection. They
48:24
go, wait a second. This is actually real
48:26
food that I'm eating. I
48:29
mean, they were having chicken tonight that they perhaps harvested last week on the
48:31
ranch. And I'm seeing how the chickens are
48:33
being. Right? So so there's
48:36
a whole different mindset that begins to happen. Remember, I said we
48:38
haven't we haven't agrarian
48:40
history. We're
48:41
we're an agricultural society
48:44
that's detached from agriculture. So there's
48:47
this full disconnect. It's like
48:49
it's like having
48:51
some piece of kinda
48:53
feeling inside of you, but you don't know what
48:55
the connection is. Right?
48:56
You just can't make the connection. And people when
48:58
they really come in contact with a food supply,
49:00
with a real producer that's one on one, they go,
49:02
Oh, wow. I had no idea eggs were supposed to be that color on
49:05
the inside. Well, yeah. Why is that? Well, watch how the chickens
49:07
are grazing. You know? me
49:11
show you where that comes from and they go, wait a second,
49:13
I get it. Now, you are inoculated against the prettiest label
49:15
on a package you could
49:18
ever find. you just
49:20
know exactly what you want and
49:22
need because you know
49:24
why. And so it doesn't matter what the outside of
49:26
that egg carton says. It
49:28
could say, all the keywords. Form, Freshwater, you just go, well,
49:30
no. None of that may be true. Let me crack one open
49:32
and see what color it is. Let me see
49:34
how excited it is. be on
49:36
the inside. What's that?
49:37
What's that? Is there a certain color that
49:40
eggs need to be on the on the
49:42
inside? Yeah. They should be
49:43
bright orange. We've got a picture of one
49:45
on our Instagram. and we describe all the all the all the
49:47
you gotta scroll down quite a ways, but we describe what
49:50
you're looking for. They should have number one, they should
49:52
be dark
49:54
rich
49:54
orange color that indicates high beta carotene content.
49:57
Beta carotene only comes from rapidly growing
49:59
green grass in an animal cycle.
50:02
So you could say I have pasture chickens, and we could have that label. You
50:04
can quote, meet the USDA technical
50:08
requirements for
50:10
pasture chicken. or free range eggs and
50:12
not not have orange oaks
50:13
and we go, well, look, you're a liar.
50:15
I'm sorry, but your skirt and pearls, they
50:17
should be dark orange because beta
50:20
carotene comes from grass, grass comes from the field, and they have
50:22
to have continued access to
50:24
grass. We we rotate the chickens behind
50:27
our cows. They go behind our cows. They are
50:30
pasture sanitizers is what they
50:32
do. They basically pick through cow patties and
50:34
eat flies. Why do I do
50:36
that? Well, number one, it makes extremely
50:38
healthy chickens so they eat grass and
50:40
they go through cow patties and they eat flies and
50:42
eat bugs. vegetarian fed chicken is the worst invention in the world.
50:44
Don't get it. And then they make really
50:46
great eggs and then I don't have
50:48
to stay spray pesticides
50:50
on my ranch because I have no flies. All my
50:52
fly larvae gone. You go on a cattle ranch today
50:54
and you're constantly swatting your face. You
50:56
go on our ranch. There's no flies anywhere because we
50:58
have a natural Chicken Herd that that's
51:00
what they or chicken
51:02
crop. That and that's what they do. They basically
51:04
go around and pick all the patties apart and
51:06
do pasture sanitization for us. you
51:08
mentioned something there that I wanted to ask about.
51:10
Yeah. You mentioned pesticides. Do you
51:12
I I don't know much about the plant life
51:15
where you are, but do you a
51:18
a challenge with respect to perhaps
51:20
species plant that are dangerous for
51:22
the cattle or or, you know,
51:24
maybe start to overwhelm the the field?
51:27
And how do you manage that? Or is is that kinda
51:30
managed naturally because of their
51:32
selectivity? They select.
51:33
Yeah. So here's the thing. If I've got
51:35
a cow that grasses that
51:37
grazes poisonous plants.
51:40
She's
51:40
immediately gonna come out of production.
51:42
So we we are we
51:45
are ruthless, aggressive, selectors
51:48
when it comes to our cattle. We
51:50
need cows that perform very well on
51:52
pasture. They have to be excellent mothers.
51:54
They have to convert grass to
51:57
milk meat and hide at a at a
51:59
very high rate. They need
52:01
to not fall into a creek and drown.
52:03
They need to not I'm
52:06
sorry. Can you I just wanna make sure
52:08
I'm understanding. You're saying that you you actually
52:10
select for cattle that won't eat
52:12
poisonous plants. Is that what you're saying?
52:14
Well, the cows will will not I mean, my cow herd won't that
52:16
that happened a long time ago. So my
52:18
cow herd will not graze poisonous plants.
52:22
But if I if I somehow or another got that genetic strain
52:24
within my my herd,
52:26
you would wanna ruthlessly eliminate
52:29
as quickly as possible. And I mean, you would say, okay, you can
52:31
have your calf this year, but next year, you're gone.
52:33
Okay. You're going to camp butcher for the
52:36
summer. What does that mean? Exactly. Some of that doesn't what
52:38
does dangerous plants mean exactly? What
52:40
what what happens to the cow? Well,
52:42
they can get sick and die. For example,
52:44
there's a plant on in our Wyoming
52:47
ranch that is called greasewood, and when it
52:49
leaves fall in the fall, it's
52:52
poisonous to cows in
52:54
too much quantity. It's toxins and
52:56
it'll kill the calf. So we wanna
52:58
see a mother that will not graze in
53:01
that area because she's got a
53:03
calf by her side and we want her
53:05
to teach her calf and pass on that genetic trait of, hey, watch out. This
53:07
is dangerous. Just like you would tell your kids, this is a
53:09
part of town you don't want
53:11
to go to. We're looking for remember, there's no
53:13
natural selection occurring on cattle
53:16
ranches anymore.
53:16
We don't have a natural
53:18
wild
53:21
Wolfpack anymore that goes and takes
53:23
out the weaker links. We have to do
53:25
that. That's a rancher's job. So he's gonna
53:27
look for he's got we have
53:29
a certain set of performance parameters that we're selecting for. And if
53:31
they're not meeting that, they can't stay on the ranch as a
53:33
mother to produce
53:36
offspring.
53:38
That's fascinating. Yeah. And and, you know, I mean, it's really
53:41
simple. Another great example is, you know,
53:43
we talk to ranchers all the time
53:45
that use hormones. their growth
53:48
hormones, you know, just like, you
53:50
know, I don't know, just like a bodybuilder would
53:52
use testosterone, not very natural. Right? But it's it's
53:54
gonna get the job done. You're gonna build a lot of
53:56
muscle. And so we simply don't we
53:58
we don't do that. People's you know, we talk to ranchers and
54:01
they go, well, that's why I do that. I I want a heavier crop.
54:03
And I go, why don't you just select for heavier
54:05
crop? Well, because that's painful. Right? I've gotta get rid
54:07
of cows that I like and, you know, I've gotta
54:09
I've gotta do a hard job which is go out
54:11
and select and make judgments. I've got to track everybody and go,
54:13
well, this cow had that calf and that calf is not doing as
54:15
well as I'd like. And I've got to weigh things
54:17
and judge them and I've got to exercise
54:20
my skills. So
54:22
what we do is is we we do all of those
54:24
things. We keep track of which cow
54:26
had, what what son or daughter, which
54:30
polar heffertaph. and we judge that
54:32
and we rate it on a scale of one to ten. We look for all
54:34
the qualities we want. We want very short legs.
54:36
We want really stocky
54:38
if it's If it's a steer or a young bull calf, we want
54:40
a very small very
54:42
large shoulders, very small butt opposite on
54:45
a on a heffer. we're
54:47
looking for all those qualities, and then we're saying, okay,
54:49
number nine thirty eight, number nine thirty nine, and
54:51
and four seventy two are not gonna stick around next
54:53
year because they really didn't give us the cash they
54:55
want. Rather than know, the easy answer like you talked about with food earlier,
54:57
Sam is, well, let's just do what's easy. Right? Let's go get a
55:00
frozen pizza. Right? Okay.
55:02
Well,
55:02
let's just inject them with
55:03
hormones and we'll make a bad make
55:05
a good calf out of a marginal one by just
55:08
using artificial hormones, but that's done nothing
55:10
from my herd. And what
55:12
that results in is
55:14
later on, I have a whole lot less work. I mean,
55:16
our herds now, we've been doing this so long
55:18
that they're they're quite advanced. I mean,
55:20
we've kinda got the genetics we want. But if we took
55:22
a new ranch, and they just started from scratch. We go, okay, go get some cattle
55:24
and let's start going. And man, you'd probably lose
55:26
half of them in the first year.
55:29
and you just have to keep their heifers and
55:31
and raise them up in the mamas, and you
55:33
keep selecting and selecting and selecting until you get
55:35
what you want. So in a weird way, it's
55:37
like you're making your own
55:39
you don't breed.
55:40
Right? Could you eventually sell your cattle to
55:42
someone else? It sounds like you're like, this my
55:44
friends do this with English bulldogs. They keep the
55:46
ones they like. and then they get rid of the the ones they
55:49
don't like. It sounds like, could you sell your cattle
55:51
in a way and name it something else? because
55:53
you're you're making them yours. Well,
55:55
remember though, I'm I am I am I am the pariah. I'm the guy that's outside
55:57
the conventional system. Like for example,
55:59
the conventional system wants cattle with
56:01
very long legs.
56:04
If you don't know why,
56:05
it's because eventually those cows are going to have
56:07
calves and those calves are going to go
56:09
stand in a feedlot, and
56:11
they'll be knee deep and manure for -- Yeah. -- two thirds
56:13
of their life. Okay? I
56:15
want cows with short
56:17
legs because the conversion
56:20
between grass we call it a conversion. It's where they graze and how it gets
56:22
into their mouth is perhaps twelve
56:24
inches less over
56:26
lots
56:26
of generations. Remember,
56:27
we're having a
56:30
calf every year. And I we're gonna be in this business for my kids are
56:32
gonna be in this business. We got a hundred year
56:34
plan to restore the creek. They've got to stick around.
56:38
So so over many
56:40
many thousands and thousands of generations, I'm
56:42
saving energy because the cows are not
56:44
lifting grass into their mouths that they're
56:46
doing at twelve inches less. Right? Or So when you say saving energy,
56:49
you mean they burn fewer calories? Is that what you mean?
56:51
They burn yeah. So the less calories
56:53
they have convert using grazing, they're
56:56
actually converting to milk and meat and hide.
56:58
So so they're a much more efficient
57:00
converter or
57:02
conversion. Right. So I'm selecting
57:04
for cattle that have short legs. Right? So nobody
57:06
would no conventional answer would want micah. I was like,
57:08
gee, man. The first thing I gotta do is to breed longer
57:10
legs into these things. I gotta go find
57:12
a bowl got really long legs, and then that ruined my herd. Well, they
57:14
wanted to do it your way. You're able to be
57:16
the perfect ones to buy right off the bat. Well,
57:18
sure. But we gotta find, you know, ten thousand
57:20
crazy ranchers.
57:22
We
57:22
gotta find a bunch we gotta find
57:24
a bunch of lunatics. Yeah. We got
57:27
them. We got them. You
57:30
guys have you guys have a listen
57:32
together. There's there's a bunch of folks listening
57:34
right now that are like, oh, sign me up. I'll
57:36
be a
57:38
nutty Dude,
57:38
you're gonna get flooded, bro. I'm telling you right now.
57:40
So how often do you
57:42
do you have to do this with a cow?
57:44
How often do you have to have, like I
57:47
feel like I'm watching knocks, and they're making and
57:49
they're cutting players on the team. Yeah.
57:51
Oh, man. It's it's it's more like
57:54
god. It's more like that chefs show. What's the
57:56
one where they get the knife? I mean How's
57:58
it's it's Yeah. I also it's yeah.
58:00
I'm guy yeah. I'm guy Fieri of the cattle
58:02
industry now, and III don't have
58:05
the hair. Yeah. But
58:08
but no. It's ruthless. I mean, we're constantly I
58:10
mean, we're well, we have a crop every year. So
58:12
we go through the judgment process and
58:14
and and we'll look at it and go, you know, in fact, we just brought them all in and got
58:16
them. We did one of our ratings and I looked at all
58:18
the qualities of the cast. It takes a long time.
58:22
We gotta We gotta get on horseback. We gotta, you know, get the cows
58:24
separated from the calves. That's, you know, moms
58:26
and babies don't like to be apart. So that's a
58:28
whole, you know, half of the
58:30
workday there. you know, a full work
58:32
day. And then we you know, and then they've got to
58:34
be supplementally fed because they're inside the
58:36
crowd. So we give them some cut hay
58:38
or something. And then and then we've gotta we gotta judge
58:40
them. We gotta run them through and judge them based on
58:42
what we're looking for. You know, we'll sometimes spend
58:44
quite a few hours
58:46
out there late into the evening, you know, going, well, I really like six
58:48
eighty two, but I'm not sure about six
58:50
seventy. And then, of course, we know who the
58:52
bulls were.
58:54
We we do use naturables, but we're
58:56
moving we have started moving to a
58:58
natural an artificial insemination program
59:01
where we actually inseminate the cows
59:03
with semen that is collected from bulls, which we could
59:06
never afford. So I I can
59:08
say, buy a
59:10
semen tube for one of my cows. It's a few bucks, but that bull might
59:12
be a fifty thousand dollar bull. So I'd never be
59:14
able to afford the bull, but I can get
59:17
the semen from the bull. and
59:19
use it in my my growing program. Of course, we
59:21
keep detailed records on that. So if we do get
59:23
a calf that we like from a cow that we like, we can
59:25
look back at the father and say, okay, this was
59:27
This was the father that we got from that, and and
59:29
we'll look his number up in his qualities and
59:32
traits. And we can select based
59:34
on behavior You know, I
59:36
like I like I like cows that don't kick,
59:38
you know, when I'm in the corals on
59:40
foot, not on horseback, but on foot, I like a
59:42
cow that's not gonna kick me. because if
59:44
you've ever had a cow kick and if
59:46
you're a rancher, you're gonna have a cow kick.
59:48
Oh, they can do anything from from break your
59:50
job, put you in the
59:52
hospital months on end to make you feel really bad for the rest of the
59:54
day. Yeah. My grandmother almost
59:56
died that way. I mean, he's Oh. many times.
59:58
Yeah. I mean, he got also
59:59
charged a few times by, you know, a
1:00:02
protective cow, you know, which, I
1:00:04
mean, understandable. I'm sure you select for
1:00:06
that too. Right? Agression? Is that something Yeah. We
1:00:08
do. We want a mother that is just on the
1:00:10
edge of charging me. I don't want her to
1:00:12
charge me, but I want her to watch me like a hawk. If
1:00:14
I pull up to a a calf, she's
1:00:16
just had her calf or she's had her calf for
1:00:18
a day, and I come up on
1:00:20
horseback and I rope it to get it
1:00:22
tagged. I want her I
1:00:24
don't want her charge of me, but I want her pretty aggressive.
1:00:26
I want her going, hey, buddy, what are you doing? And
1:00:28
cows learn. I mean, they they we
1:00:30
have cows that, you know, don't have any teeth left,
1:00:32
and they've been in the herd for eight years,
1:00:34
giving us calves. And so they
1:00:37
know yeah, that goofball with the weird hat on the
1:00:39
horse. He's he's actually okay and I just kinda gotta
1:00:41
get over this feeling. That's a
1:00:43
lot different than wait
1:00:44
a second. There's a wolf over there. That wolf is not wearing a
1:00:47
hat. I'm pretty sure I need to take this thing
1:00:49
out or protect the Sounds like a lot of what
1:00:51
you're selecting for is intelligence. Right?
1:00:54
It it
1:00:54
really is. And cows are actually quite smart, and they're very habit forming when
1:00:56
they come into the corrals. They all get an
1:00:59
order, you know, numeric order.
1:01:02
it's it's really hilarious. One will be in front of the other, and they'll bump
1:01:04
them bump each other out of the way until they get into the
1:01:06
correct order. So there's a whole pecking
1:01:09
order, and that's of a thing, and they're very intelligent.
1:01:11
They're very they're very easy to select from them. You
1:01:14
can look at them. Okay. I I definitely like that
1:01:16
behavior. And we carry little notebooks around with us. I
1:01:18
mean, we interact
1:01:20
with our Most ranchers see their cows, you know, three times a
1:01:22
year, right, during processing, during branding,
1:01:24
during breeding. We see
1:01:28
our cows three times a day. So it's really easy to say, you know, it's
1:01:30
like having a high school class. Right? You're like, oh, yeah.
1:01:32
That kid's
1:01:34
a jerk. or or a little miss
1:01:36
Susie, boy. She's straight a's. III
1:01:38
was just five minutes.
1:01:40
So what is the natural
1:01:42
lifespan of a cow?
1:01:45
normally. Oh, we we keep them until
1:01:47
they can't go anymore.
1:01:50
So, you know, I mean, we we've seen
1:01:52
cows I I've got a friend that's got cows
1:01:54
that are ten, eleven years old. But
1:01:56
she'll keep giving you calves for quite
1:01:58
a few years. We we will
1:01:59
generally get 678 years
1:02:02
out of a good productive down. We want that
1:02:04
many. That gives us, you know, fifty percent of
1:02:06
them statistically are gonna
1:02:08
be boys and fifty percent are gonna be girls. So I can get a lot of replacement
1:02:10
out of that. That's called a replacement. When we get a
1:02:12
female, we go, hey, look, you know, we got
1:02:14
somebody who
1:02:16
can enter the breeding, enter the breeding cycle
1:02:18
in two years. They're bred in about fourteen months,
1:02:20
and then, of course, we need to select a bowl that's not
1:02:22
her father. Right? because that would produce
1:02:25
a big problem. And so there's quite a bit of record keeping and
1:02:27
quite a bit of, you know, statistical stuff
1:02:30
going on. Quick question.
1:02:31
Now related to that,
1:02:34
do you if you have a mother die or maybe she
1:02:36
has twins and doesn't
1:02:38
doesn't refuses to feed one of them, do you
1:02:40
bottle raise the calves or you
1:02:42
just sell No,
1:02:43
we won't. They generally we generally
1:02:45
kick them out to somebody that's got maybe a little
1:02:47
more time than us. It's pretty tough to bottle raise
1:02:49
a calf, and it's never gonna unless you have
1:02:52
milk cows to go with that. The
1:02:54
replacement, what they call it,
1:02:55
replacement milk, which is basically like a, you
1:02:57
know, a shake. Yeah. It's it's a
1:02:59
type shake. A formula. Yeah. Yeah.
1:03:01
And and, you know, I mean, we can get I can I can
1:03:03
walk out in a field that, you know, ten months
1:03:06
later, and we can point out the cow that was on
1:03:08
replacement. There's a cow that was yeah. They're
1:03:10
always small. So they're usually
1:03:12
not gonna be worth your time. We we
1:03:14
try to focus on what's going right rather than what's
1:03:16
going wrong. And we can give that to some kid who wants
1:03:18
to raise a little calf or something. And you know, they can have good
1:03:20
time with that and kinda learn some basics. But
1:03:22
it just does den generally, it
1:03:24
won't pay for itself. I
1:03:26
do understand that because you're all about
1:03:28
efficiency. Right? I mean, the whole operation. Oh, yeah. Really? Yeah. We
1:03:30
want so the the key is to let and
1:03:32
then this goes back to the regenerative principles, which are
1:03:35
are, you know, things like keep
1:03:37
the ground covered. low low soil disturbance.
1:03:39
And then one of my favorites is be a
1:03:41
lazy rancher. We call it cowboy lazy.
1:03:44
In other words, let the herd do the work
1:03:46
for you. they'll select
1:03:48
they'll do that sort of thing for you. You just
1:03:50
have to be, like I said, the orchestra conductor. I
1:03:52
don't have to play the violin. I've
1:03:54
just gotta tell them when to come in to make this all sound right. And
1:03:57
then you must have learned a little bit this
1:03:59
from someone else. Is there someone else that does that
1:04:02
has a us.
1:04:04
Yeah. A little bit. Are you
1:04:07
kidding me? Like, I I had told
1:04:09
you I was a marine helicopter pilot. I knew how
1:04:11
to fire fire hellfire missiles. Right?
1:04:13
I mean, we could hit a tank from
1:04:15
three three point four clicks away. But III didn't
1:04:18
you know, I mean, no. This I mean, I can
1:04:20
remember Scoopin Manure when I was in high
1:04:22
school on on the cattle ranch, but that was a conventional farm and we did a lot
1:04:24
of hay and that sort of thing. We don't hay our
1:04:26
fields. We
1:04:28
graze our
1:04:29
cows through in the winter. So
1:04:31
cows will snow grains. Most ranchers don't
1:04:33
know that as
1:04:34
long as they have something to eat. So we leave residual
1:04:36
hay on the field and then it up with
1:04:38
snow in the in their in the snowy season, and then
1:04:40
we we literally put in an
1:04:43
electric line and and ration it off for them,
1:04:45
and then they just graze right through the snow.
1:04:47
They'll graze through snow in the
1:04:49
wintertime. So we don't do any hang,
1:04:51
but a lot of these skills yeah. We I,
1:04:53
you know, I did a lot
1:04:55
of reading. I spent a lot of time with the experts in the
1:04:57
field, the Joel Salatins of the world, the Gabe Brown's who just
1:05:00
wrote a great book called dirt to soil.
1:05:02
He's a really neat guy. We spent a
1:05:04
lot of time on conferences
1:05:06
online, we'll do Zoom calls, and
1:05:08
and share knowledge, or somebody will host something. But
1:05:10
a lot of it is just trial and error
1:05:12
because one of the other principles of REGENERATE
1:05:15
regenerative agriculture is what works on your ranch, won't
1:05:17
work on mine. And that's just
1:05:20
simple. That's just simply that diversity thing. I
1:05:22
mean, unless you're my next door neighbor, which
1:05:24
is pretty unusual. It's just
1:05:26
not gonna work. You're gonna have
1:05:28
to take the principles, the tools that you
1:05:30
have, and you're gonna have to adapt them to the environment
1:05:32
that you're in. For example, we when
1:05:34
we were raising chickens in California, we could do
1:05:37
it all year round. When we got to
1:05:39
the Wyoming ranch, they all died. I mean,
1:05:41
it was thirteen degrees below zero. I
1:05:43
was like, oh, wow. That's that's obviously not gonna
1:05:45
work. Not to mention, we were then
1:05:47
pushing against nature. We're not doing
1:05:49
what nature is intended for us to do because
1:05:51
the chickens can't live without eat artificial whatever. So
1:05:53
we ended up changing our production schedule
1:05:55
instead of doing, you know, a hundred chickens a month
1:05:57
for the whole year.
1:05:59
we just did, you know, a few thousand in
1:06:02
the in the ninety days of really great warm weather
1:06:04
where a chicken really does quite well. They have
1:06:06
a body temperature of a hundred and five
1:06:08
degrees, so So they're gonna do much better in a ninety plus degree
1:06:10
day than they are in a a forty two
1:06:12
degree day, because they're gonna
1:06:14
devote too much of that caloric energy to
1:06:16
keep in their
1:06:18
body warm. How
1:06:19
many farms do you own? Well, we have three little
1:06:21
two
1:06:21
little operations and one
1:06:24
big one. And
1:06:26
one of our first ones is just run by an intern, and then we've got staff
1:06:28
on another one, and then we've got the
1:06:30
one. I'm currently on the guest ranch in
1:06:32
Wyoming. That's where I reside. most
1:06:34
of the time because we've got the internship program and they require,
1:06:37
you know, they just finished up here
1:06:39
a few days ago. It's
1:06:41
been a couple weeks. So
1:06:43
they all went home and
1:06:46
and and, you know, I was full time
1:06:48
teaching on on that program
1:06:50
because there's quite a bit involved in that. You
1:06:52
know, they they need a lot
1:06:54
of hands on instruction. But
1:06:56
but, yeah, we've learned a lot
1:06:58
from from a you know, we took a lot of our knowledge from books.
1:07:00
We did a lot of just curiosity and reading.
1:07:02
And then, of course, when social media started
1:07:04
to really come on strong, then you could group
1:07:06
up with other people that were in the regenerative
1:07:08
agriculture world and you you started to realize,
1:07:10
man, I'm not the only one. That's I think one of the greatest lives that we hear
1:07:13
all the time is you're the only dude suffering
1:07:15
through this right now. You know, you're like,
1:07:17
no, there's probably some other lunatic
1:07:20
rancher sucker out there that's probably, you
1:07:22
know, eight feet deep in snow trying to
1:07:24
figure out how he's gonna how he's gonna
1:07:26
survive this, you know. So yeah.
1:07:28
So it's really nice to be a part of the community,
1:07:30
and and that's come to fruition, I would say, within
1:07:32
the last few years since we're starting to see
1:07:34
more and more of that. I'm curious now. I I was
1:07:36
sorry, Sam. I I kinda just real quick. I was I was
1:07:39
checking your Instagram here. First of all, I saw this beautiful
1:07:41
tri tip. I'm trying to get people on the East
1:07:43
Coast to get into tri tips. I don't
1:07:45
know why we can't get nobody on the East Coast. He's attractive. It's the most It's
1:07:47
the best. Oh, it's the best. Yeah. But no.
1:07:49
That makes me that makes me
1:07:51
more about marketing. do you
1:07:54
how where where does most
1:07:55
of your meat go? Is it is it
1:07:57
direct to directly to people, all of it?
1:07:59
How
1:07:59
does that work? because I I imagine that
1:08:02
would be the the number one thing. You'd
1:08:04
first have to before you even endeavored on
1:08:06
this, you'd have to make sure you could actually sell the meat. Right? So
1:08:08
you don't lose all your money. Yeah.
1:08:09
You can grow the best crop in the world and not not
1:08:11
be able to move it, and you're not gonna have any cash flow
1:08:13
when you're gonna be out of business. So you've got to focus
1:08:16
on your customers.
1:08:18
And we've gone through a number of
1:08:20
different evolutions over the years of how this works.
1:08:22
We started very simply by just calling neighbors.
1:08:25
It depends on I mean, we were
1:08:27
in Southern California at the time. So calling your neighbors, you
1:08:30
know, I mean, there are geez. There are towns in
1:08:32
Southern California,
1:08:34
that outnumber the state I currently live in,
1:08:36
just towns. So, you know, you've we
1:08:38
we focused on LA, San Diego, and Orange County.
1:08:40
That's kinda where we built our base. That's where
1:08:42
we have sort of a we've got a lot
1:08:44
of a lot of customer based on there, and that's just great because then
1:08:47
you've got consolidated delivery and that sort of thing. But it
1:08:49
didn't just happen like that. I
1:08:51
mean, we spent years and years
1:08:53
building that customer base. We we started going to farmer's markets and it was
1:08:55
just one stand. It was my father-in-law and my mother-in-law
1:08:57
and I and my wife, and we would
1:08:59
just go and talk
1:09:02
to people and tell them their stories. The difference is that
1:09:05
the proof is in the pudding. When
1:09:07
you have our beef, when you
1:09:09
have beef directly from a ranch that's dry
1:09:11
aged, it just blows your mind. And so the the product really does sell
1:09:13
itself. It's just a matter of convincing
1:09:15
people to buy that. And
1:09:18
sometimes at thirteen bucks a pound,
1:09:20
That takes a lot of convincing, but then they
1:09:22
usually try it and go, man, I've never had anything like that before. No. You're not any aging.
1:09:24
Are you? You're
1:09:27
not doing aging. Right? What do you
1:09:29
mean? Yeah. I mean Who's butchering? Right? You you actually have butchering
1:09:31
operation or is that is that a We do.
1:09:34
Yeah. We we was part of the latter part of the evolution of the company as
1:09:36
we decided that we needed to have our own
1:09:39
butcher plant because we could raise
1:09:42
the best beef in the world and hand it to the butcher, and he could get the instructions
1:09:44
around and ruin it.
1:09:46
And so we actually
1:09:49
just finished a lease on a processing plant and we're building our own processing plant because
1:09:51
we really need, not only do we need to have that quality
1:09:53
control, but we also need the
1:09:56
food security. Remember
1:09:58
I mentioned that, you know, all the beef is controlled by four
1:10:01
major companies. So the the way
1:10:03
that's structured is if if
1:10:05
if if USDA, the
1:10:07
big brother doesn't want small producers. All
1:10:09
they gotta do is come up with some wacky rule that some small
1:10:11
producer can't abide by. Like for example, you need to put
1:10:13
in a we found a a
1:10:15
piece of metal and some ground
1:10:17
beef one day. So you need to put in a, you know, a four hundred fifty thousand dollar metal
1:10:19
detector that all of your meat passes under to make
1:10:22
sure that once it's packaged, there's no metal
1:10:24
in it.
1:10:27
Well, yeah, that's great. For the guy that's got, you know, who's gonna produce,
1:10:29
you know, process three beef a week, he's never gonna
1:10:31
be able to afford
1:10:31
that, so he's out of
1:10:33
business. And that's a federal regulation. So Now they can't sell to anybody. Right? You
1:10:36
gotta have that federal inspector with
1:10:37
his federal stamp to and his white
1:10:39
lab coat that's able to tell whether or
1:10:41
not an animal's safe to eat by just
1:10:43
looking at it. That's I still haven't heard
1:10:45
of that one out. That makes no sense. Yeah. So in order
1:10:47
to in order to play in the big kids game, you've gotta
1:10:50
play by the big kids'
1:10:52
rules. And frankly, they're
1:10:54
bullies. And so small producers need to have control of their own facilities.
1:10:56
And so we do
1:10:58
a lot of custom beefing.
1:11:01
for example, when you buy a beef from us, we
1:11:03
it your name. people realize that have Like a title. So, you know, Johnny, if you've
1:11:06
got a if you've got a, you
1:11:08
know, twenty
1:11:11
sixteen accurate or something. And and and and and
1:11:13
and you're driving it around all day, the bank
1:11:15
could have the title because you have a
1:11:17
lien on it. So it
1:11:18
doesn't technically belong to you. until
1:11:21
they
1:11:21
grant that title to you. So it's the same thing with
1:11:23
cattle. If I sell you a cow, live, we call the brand
1:11:25
inspector. He looks it
1:11:27
over for brands. And then they
1:11:29
write an official sealed state endorsed title over to Johnny, and now Johnny owns it. I
1:11:32
mean, it's his. Right? I
1:11:34
couldn't take it if I wanted
1:11:36
to. And so
1:11:38
we title the beef over to the customer. And once it's theirs, we're not running a
1:11:41
commercial production
1:11:43
running facility.
1:11:43
We're just
1:11:46
we're
1:11:46
just they've hired
1:11:47
us to participate in the in part of
1:11:49
the processing. What does that work?
1:11:51
So so they produce their they process their
1:11:53
own cow. And now if the USDA comes out
1:11:55
and says, Hey, metal detectors for everybody. We go, well, this this is this
1:11:57
guy's cow. He's he's just cutting it up
1:11:59
for himself. He he
1:12:02
can't talk. I love it. I love it. life finds a
1:12:04
way since it's the ultimate
1:12:06
in food rebellion. I love
1:12:08
it. You know,
1:12:09
I mean, we we on the show
1:12:11
have talked many times especially
1:12:13
with Grey Carwood, the war on farmers. Yep. Yep. You know,
1:12:16
Trudeau is
1:12:19
losing it, Denmark's, losing
1:12:21
it. You know, thank God for the Internet. I mean, as much as they say, the
1:12:24
government, you know, dark all that stuff.
1:12:26
I don't know if it got away from
1:12:28
them. or
1:12:31
whatever happened, but shows like this and it's
1:12:33
higher side chats and all these
1:12:36
this information is getting out.
1:12:38
People are waking up to this
1:12:40
climate change be assets going on that
1:12:42
they're trying to use to control farmers. because
1:12:46
when you can If you control the energy, control the
1:12:48
food, you control the money, you control
1:12:50
people, and that's what they're doing. If
1:12:54
you make food scarcity, okay, you
1:12:56
use a scarcity model when it comes to food.
1:12:58
You can control people. But abundance is out there and it
1:13:01
sounds like that's
1:13:03
what you're doing. What do you think about
1:13:05
what's been going on on a global scale to to
1:13:08
farmers? Well, you
1:13:10
know, this hard back to the earlier question, can we do this
1:13:12
nationwide? Could we make this work? The
1:13:14
answer is, when we took over the
1:13:17
Wyoming ranch, they were running that as hard and
1:13:19
as fast as they could, spraying as many chemicals on it,
1:13:21
running, grazing it right to the
1:13:22
ground, and they were carrying, are
1:13:25
you ready for this? They were carrying fifty
1:13:27
head account. fifty head on a thousand acres. Wow. And we got
1:13:29
here the first moment
1:13:30
we got here, we changed
1:13:34
the grazing And we we, you know, the grasses respond,
1:13:36
it takes about two to three years,
1:13:38
but we change the grazing. And within
1:13:40
within a year and a half time,
1:13:42
we're running a hundred and thirty seven We
1:13:44
expect to be at four hundred
1:13:47
on the same acre acreage within the next five years. So we're talking, what,
1:13:49
eight times productivity on
1:13:51
the same ground.
1:13:54
Now
1:13:55
listen, Sam, if you've got
1:13:57
a Tesla factory and you're building Tesla's,
1:13:59
which I know you don't. But
1:14:02
if you're building teslas and some genius
1:14:04
comes up to you and says, hey, boss, we can
1:14:06
produce eight times the cars we're producing with the
1:14:08
same overhead. What do you think? You know, if
1:14:11
it's doable, you'd sign on to that in
1:14:13
a second. Go. So my point is
1:14:15
this. We are not producing
1:14:17
an abundance because our hands are tied
1:14:19
in the If start cattle properly, if
1:14:21
we start managing the grasses,
1:14:23
not the cows, If
1:14:27
we start thinking about the ecosystem, the surrounding erosion systems, the
1:14:29
all the things that the plants and
1:14:31
animals need, if we if
1:14:33
we start doing things right we will become productive
1:14:35
because nature is abundantly productive. That's the same
1:14:38
principle of people healing. Right? The muscle
1:14:40
that we tore apart in the
1:14:42
gym is going to heal. and it's going to heal bigger, better, stronger.
1:14:44
My wife's gut that had to
1:14:46
go through leaky gut syndrome and
1:14:48
and, you know, had that
1:14:50
autoimmune disease, it healed because we
1:14:53
treated it right. Nature, real, heal. It is extremely forgiving. I mean, it's a surprising
1:14:55
to me that we're still alive
1:14:58
right now as a
1:15:00
society. So if
1:15:02
we can if we can educate and train and get the rancers into actually
1:15:08
doing, and you don't have to
1:15:10
be a genius. I mean, this stuff kinda comes a lot naturally. If they can see it happen, and the those,
1:15:12
you know, the veil falls from
1:15:14
their eyes, we could we could produce
1:15:18
way more than we're producing right now.
1:15:20
I I concur,
1:15:22
man. I think
1:15:24
the universe is abundance
1:15:27
and we'll we'll provide if you show
1:15:29
love and and respect mother nature. So I wanna get
1:15:31
into what can I what can
1:15:33
I what can Johnny
1:15:35
Xavier, the the swarm,
1:15:37
that's who listens to the show.
1:15:39
What can they do to help help small
1:15:40
ranchers? What can
1:15:43
we do? Find one. fine
1:15:46
one Find one. Get one. It doesn't have
1:15:48
to be us. Just go find one. Go find
1:15:50
somebody that's near if you're in LA, go
1:15:52
find the nearest one you can find. But
1:15:54
if you're out in a rural area, they shouldn't
1:15:56
be hard to find find one and get involved. Say, hey, okay,
1:15:58
what do you produce and how can I get it? It and
1:16:00
how can i get could be
1:16:03
as simple as as, you know, just getting eggs from somebody. Right? because
1:16:05
now you're supporting your dollar,
1:16:07
which is extremely powerful
1:16:10
as weakened as it is, and as much as the whatever
1:16:12
is messed with it, you
1:16:14
can you can actually have that
1:16:16
go. If you can get it to
1:16:18
the right person, it can become extremely
1:16:20
valuable. It can become very productive. So the first thing
1:16:22
I would say is connect with somebody that's actually producing food
1:16:25
and find a way
1:16:27
to support them. A lot of people
1:16:29
do it through a farmer's market, but the
1:16:31
markets become become little actually left farmer's markets
1:16:34
because there were so much
1:16:37
kinda goofery going on. There were people selling meats that they were just buying
1:16:39
on the, you know, market and nobody was actually and it's not too hard.
1:16:41
You could spend a week with us and you'd
1:16:43
have all the right questions. and
1:16:46
stay as fast. That was about You'd see right through you'd
1:16:49
see right through a phony. Yeah. You could
1:16:51
notice that. Right? I'm guessing a farmer like you
1:16:53
can go into because that farmer's market I
1:16:55
believe them. I believe but you could size it the
1:16:57
color or just too much You just gotta you just gotta talk to the people and
1:16:59
ask questions. Yeah. It's really simple. Yeah.
1:17:02
So if somebody raise you know, if somebody says, hey, I'm raising cattle, like, oh, you
1:17:05
know, you can ask. And I used to do this.
1:17:07
I'd I'd take this thing off. Right?
1:17:09
And I and I'd wear flip flops and put a put
1:17:11
a hat on backwards and go into a farmer's market
1:17:14
and just pretend like a dummy. It was amazing.
1:17:16
It was one of my we used to, you know,
1:17:18
we used to do it for fun. If if people wouldn't
1:17:20
recognize when we were younger, you know, a lot but,
1:17:22
you know, as I've got What's a question where people are like, hey, I recognize that guy. What's a question
1:17:24
we can ask out here now?
1:17:26
Like, let's say, well, I do wanna
1:17:28
get a how do how what's the
1:17:31
question I can ask and be like, okay. He he find he he's a rancher. He's doing it. Yeah. an excellent so
1:17:34
we dedicated an entire
1:17:36
website sunrise
1:17:38
ranch dot com, which links to
1:17:40
the store, it links to the whole beef program, and
1:17:42
it links to the to our
1:17:45
our our guest ranch. but that's the hub. Right? That's
1:17:47
and that's the one that doesn't sell you anything.
1:17:49
You can read articles on there that will
1:17:52
enlighten you in terms of how
1:17:54
animals should be raised, and you can develop your own set of questions. don't have them written out. But for Instagram
1:17:56
of that egg that
1:17:59
we talked about. Right? You
1:18:02
can say, well, well, how do you raise your chickens?
1:18:04
And they'll go, well, we just put
1:18:06
them out in one area. Well, if you
1:18:08
read my articles, you can see that if chickens
1:18:11
don't move on a daily basis, they they
1:18:13
Chickens have this really neat mantra. It's called two steps
1:18:15
in poop. Chicken manure is
1:18:17
extremely high
1:18:20
in nitrogen. And if it's left, if
1:18:22
a chicken is left in one area too long, they'll turn it into concrete for you. I mean, it'll be poop
1:18:24
concrete. They'll graze everything
1:18:26
right down in the nuts.
1:18:29
if you're not rotating your chickens
1:18:31
out on pasture, you're gonna get rapidly
1:18:33
high and increasing levels of nitrogen in
1:18:36
those soils. and they're gonna
1:18:38
become denuded, which means basically bear. And the chicken won't won't have any
1:18:41
forage to
1:18:44
feed on. and and the soils will begin
1:18:46
to deplete really rapidly. So you have to move your chicken and it's very very quickly. So you can
1:18:50
you can go and look that picture that talked about, and it'll say
1:18:52
these are the things you kinda wanna look for in an
1:18:54
egg. We'll then just develop a set of questions
1:18:57
that comes naturally for you.
1:18:59
I could give you up, then you'd sound like
1:19:01
a recording. Mhmm. You could send a a questions that kinda are certain like an
1:19:03
investigative reporter, and then you can pop into
1:19:06
the to the to the egg stand
1:19:08
there with the lady that's selling eggs or whatever and go, well, tell me about how
1:19:10
you raise your chickens, you know? How does this what what kind of thing? And
1:19:13
if they're using keywords like,
1:19:15
oh, a free range, Okay? Well, what
1:19:17
does that mean to you? What what does actually free range mean? But in
1:19:19
order to ask that question intelligently, you've got to have background knowledge. And so we
1:19:21
ask you to come on to sunrise
1:19:23
ranch dot com And
1:19:26
and, you know, just do some
1:19:28
reading. Just spend a lot of time reading through. You
1:19:30
know, how should pigs be raised? You know, where
1:19:32
where should they live? What what kind of
1:19:34
nutrients should they produce. These are things that would be basic to anybody
1:19:37
that's in a regenerative agriculture system
1:19:39
or in a in a farming
1:19:41
thing is right. They should
1:19:43
Here's the thing. if you ask me
1:19:45
some of those questions, I can't shut up. I mean, I just proved that to you for, like, the
1:19:47
last two hours. Right? If you go
1:19:50
to a farmer's market and
1:19:53
dopas there and they don't wanna talk about their chickens. They're
1:19:55
not chicken razors. They should be so excited they're firming at the mouth. let me tell you
1:19:57
about how I raise my
1:19:59
chickens. It's
1:19:59
a cool ever, and
1:20:02
they do this for the environment, and they do
1:20:04
this for the water cycle in exiting. That's that's Or their cows or
1:20:06
whatever. So you can you can develop a set you can educate
1:20:08
yourself and
1:20:10
then go get connected with a rancher. And that
1:20:12
that'll really help that'll really help muddle
1:20:15
through all those fancy labels
1:20:17
and keywords that really don't mean anything.
1:20:19
are there things that we in our modern
1:20:21
day society do that actually
1:20:23
hurt your efforts Yeah.
1:20:28
Yeah. There are. Yeah.
1:20:30
There are. You know, we
1:20:33
we don't
1:20:33
get too much into politics because, one, I'm a
1:20:35
libertarian, so I nobody. I
1:20:38
make everyone mad. But
1:20:41
we do occasionally get asked, for example, on certain initiatives that are coming
1:20:43
out, like there there
1:20:46
was one recently where
1:20:49
they had to to I I don't know,
1:20:51
outlaw fairrowing
1:20:52
crates. If you know what
1:20:54
a fairing crate is, that's
1:20:58
that's a trait that they put a mama pig into,
1:21:00
and and it's designed so that she mama
1:21:02
pigs are huge. They're like four hundred pounds. We've
1:21:04
got a bunch here. and their piglets are literally
1:21:06
like that big. They're like the size of my hat. Now, I mean, they're extremely small and they weigh, well, jeez, a
1:21:08
pound and a half or two pounds
1:21:10
on the day they're born
1:21:12
and By
1:21:15
the way, for all your mothers out there, there's like eight
1:21:17
or twelve of them, and they all
1:21:19
come with teeth. So imagine
1:21:21
that in terms of
1:21:23
a sucky Right? You gotta yeah. Your
1:21:25
job's to roll over and let eight or twelve creatures with
1:21:27
teeth teeth suckle on you. Talk about
1:21:29
funniest thing in the world to watch.
1:21:32
So if you've
1:21:34
ever played a whole bunch of feet at the same time. hilarious. It's cute. And they're they're have great
1:21:36
personality. So these furrowing
1:21:39
crates are designed. Right? for
1:21:43
a pig in confinement to to not roll over
1:21:45
on her piglets. And so there was initiative
1:21:47
about a year ago, and we had we wrote an
1:21:49
article because a bunch of our customers wrote in and said, what
1:21:51
do we say about this do we what's
1:21:53
our position? I go, you know, I don't really know, but this is kind of what I had in mind. And it was about
1:21:55
how they needed to outlaw the fair end
1:21:57
crates because they were cruel
1:22:00
and unusual. And
1:22:02
the problem was, this was the biggest
1:22:04
problem. We're trying to use
1:22:06
laws to correct behaviors that
1:22:08
should should never have been we
1:22:11
shouldn't have incurred in the first place. I mean, when we
1:22:13
when we fair our our pigs, we do them out
1:22:15
in the open. They just they
1:22:17
just got, look, Listen, pigs have been really
1:22:19
good at having piglets for, like, thousands of
1:22:21
years. I'm pretty sure I'm not gonna be
1:22:23
the guy that comes on the scene and
1:22:25
goes, hey, I got a new idea. This will
1:22:27
work perfectly. No. No. We just put our pick we get them bread
1:22:29
and then we put them out in in, you know, kinda in
1:22:31
the open. We make sure that there's no
1:22:33
predators around and we make sure that
1:22:35
they're alone because pigs, mama pigs will eat
1:22:37
other little baby piglets, and we make sure the boar's gone because he'll eat the pig piglets. We
1:22:40
just make sure
1:22:42
she's alone. And guess
1:22:44
what? she'll do a really good job
1:22:46
of not rolling over on her pigs, on her little baby piglets. And if she does, guess what?
1:22:48
She gets the red mark of
1:22:50
death. She goes to Camp Butcher.
1:22:53
she goes to the freezer for the weekend.
1:22:56
Right? We say, oh, you're out. You rolled over on your piglets, you
1:22:58
know. I mean, I can't keep you. The problem was these barreling
1:23:00
crates and
1:23:03
rolled over and killed him. You know, she suffocates him. These fairing crates
1:23:06
were part of the conventional
1:23:08
industrial hog
1:23:10
farm system where it's all confined and temperature controlled and
1:23:12
wash out with water. And they've got
1:23:14
maneuver lagoons in the back because
1:23:17
that's where all the maneuver goes. And and
1:23:19
it's an industrial system. So you're voting on you're voting
1:23:21
on an industrial aspect for an industrial
1:23:23
system. I can't tell you how
1:23:25
to vote. And but yet a whole bunch of
1:23:27
people voted that way. And guess what? All the
1:23:29
pork producers said, that's it. We're out of
1:23:32
California. because they said,
1:23:33
no, it's just too expensive. I mean, Number one
1:23:35
is two hazardous. We can't just have you know, we don't know how
1:23:37
to free range pigs. We so nobody has that kind of
1:23:39
not those large industrial systems. they
1:23:42
can't do it economically on the level that they that they were doing it before. So they would if they did comply by that they'd
1:23:47
be, you know, unsustainable economically. So they
1:23:49
basically just pulled out and said, why don't you guys find your bacon
1:23:51
somewhere else? Oh. What
1:23:55
are
1:23:55
your thoughts Oh,
1:23:57
go on. Sorry. Well, so that was that was, you know, that was a vote. Right? That the California's
1:23:59
and and this is the biggest
1:23:59
problem I think is people
1:24:02
do things to appease their comp.
1:24:05
their their conscience. I understand that, especially when it comes to animals. And
1:24:07
so they'll make a vote and they'll say, okay, we
1:24:11
want that policy And and
1:24:13
there I've done my part. Well, actually, you haven't.
1:24:15
You made the problem worse. What you needed to do is go find a real rancher that's doing things the right way
1:24:17
and give your ten or twelve bucks
1:24:19
for bacon to him. instead
1:24:22
of these these charlatans and characters that
1:24:24
are ruined in the ecosystem.
1:24:27
What are your thoughts
1:24:29
on Bill Gates? And whether he's buying
1:24:31
up all this land? Yeah. So
1:24:33
he is buying up land. That's
1:24:35
actually a thing. and
1:24:37
it is really happening. There's also a large number of environmental
1:24:39
groups that are taking gigantic swaths
1:24:44
of land and they're they're saying, we wanna
1:24:46
just get the land so that there can't be any federally issued grazing or anything
1:24:52
like that. this
1:24:52
is where it gets really sketchy. So this
1:24:54
will get me rocks let's see. I'll get rocks thrown at me from the right on this one, I think.
1:24:58
if if you were really trying to protect
1:25:00
the environment, that would actually seem
1:25:02
like a logical conclusion. And just
1:25:04
bear with
1:25:05
me on this. You could actually
1:25:07
come to that conclusion. If you put yourself
1:25:09
in those people sandals for a few minutes, you'll you'll say to yourself, wait a second. I got
1:25:11
billions and what do I wanna do to help the
1:25:15
environment?
1:25:15
But let me ask you this guys on the right end ranchers that are wearing
1:25:17
cowboy hats if you're out there.
1:25:19
What's perpetuating that?
1:25:22
Why are they doing that? It's because they're driving by your ranch and
1:25:24
seeing abuse of land year
1:25:26
after year after year. They're
1:25:28
seeing erosion. They're seeing
1:25:30
water systems and watersheds damaged.
1:25:33
If you change your management, you'll become a shining light rather than
1:25:35
an example of what not to do. And then
1:25:37
those guys will go,
1:25:40
well, yeah, all buy a plant, but
1:25:42
I want a regenerative agriculture rancher guy that's going to increase water flows, you know, protect the environment,
1:25:44
see things better, healthier animals,
1:25:46
right, less abuse of the animals.
1:25:50
better grazing, better soils, better
1:25:52
plant management. So, you know, I think we have AII
1:25:55
yeah. It's easy to beat up on the
1:25:57
build gates and all that stuff, and I'm
1:25:59
obviously not a fan of that. know, taking land just out
1:26:01
of production, which by the way
1:26:04
theoretically, have
1:26:04
you ever seen anything in
1:26:06
nature that doesn't have animals? associated
1:26:09
with it. Right? I mean, you never see anything that doesn't have animals. My question for those guys that are buying all
1:26:11
this land is, well, what kind of
1:26:14
animals are you gonna put there?
1:26:17
You
1:26:17
think you're gonna go back to the Buffalo? Okay. What's gonna prey on the Buffalo? Oh,
1:26:19
you're gonna have wolves? Okay. And how are you gonna contain those wolves? Oh, that's
1:26:22
right. So we're gonna what
1:26:25
we're only gonna have wolves on your ranch. They're
1:26:27
not gonna come over to my ranch, which is right next door. So you've got a really complex problem. I
1:26:31
I listen, it it'd be great if we could
1:26:33
just all drift back to the past and live live blissfully like the Native Americans also. Hey, listen.
1:26:35
We already built the the
1:26:38
swimming pools in i five.
1:26:40
Okay? It's already in. The fence lines are
1:26:42
up. The cities are there. It's already been done. We really need to come up with a solution that works
1:26:47
right now. and that's not just buying land and
1:26:50
taking every animal off of it. On the other hand, it's also not just buying up all the land and
1:26:52
obusively grazing it for
1:26:54
the last penny in profit.
1:26:57
I I just think that there's just a narrative
1:26:59
being put out there to demonize certain
1:27:04
things. and that people, especially we
1:27:06
see these big cities that are super liberal,
1:27:10
you
1:27:10
know, talk used to have a joke about everyone's like zoo's tree animals like
1:27:12
shit. I'm like, you know, treats animals even
1:27:14
worse. Mother Nature. I mean, the
1:27:17
murder rate is like
1:27:19
one hogs percent. Oh my
1:27:21
gosh. Yeah. Yeah. We we get a occasionally, we'll get a phone call. One of my favorite phone calls is
1:27:23
is as, you
1:27:28
know, somebody with a sociology degree that
1:27:30
calls and says, and I'm just joking about that. I don't know if that's right. Hey.
1:27:32
Are your animals
1:27:35
buttered you mainly? when I
1:27:37
go, ma'am, there's
1:27:38
no humane way to kill anything. I said, by comparison,
1:27:41
they're
1:27:44
slightly less There's slightly more humane
1:27:46
than nature because nature, what nature does is it chases you down while you're running at full
1:27:48
speed and bites your neck
1:27:50
until you bleed to death. Yeah.
1:27:53
Does that work for you? Yeah. I go, man. I go, listen. We're we're much more humane than
1:27:55
that. I care about my animals, you know,
1:27:58
I I actually you know, I
1:27:59
mean, III
1:28:03
really care about my animals. So I'm like, I don't wanna see
1:28:05
you get chased down and eaten alive. So
1:28:07
perhaps maybe we just do it this way
1:28:09
and when it's your time to go, we like to say that
1:28:11
our animals live a great life and have one
1:28:13
bad moment. Okay? But it is
1:28:16
far better,
1:28:18
far better. nature. You're absolutely right. Its brutal
1:28:20
nature is really tough. And by the
1:28:22
way, for you folks that are vegetarians who
1:28:24
say, oh, well, I don't wanna kill anything.
1:28:26
Hey, listen right now. you're killing things on the order of billions. There
1:28:29
are more bacteria killing
1:28:32
stuff inside
1:28:34
your stomach. than there are people on the face of the earth right now
1:28:36
in terms of new Well, and then the way
1:28:38
I mean, the way they harvest crops, I
1:28:41
mean, all the all the mice
1:28:43
die in those fields all I
1:28:45
mean, just it's a slaughter of mice. Any any bugs that are in those fields,
1:28:47
they're all destroyed when they when the way they harvest crops. Well,
1:28:49
you know, in the
1:28:52
modern agriculture. Right? Yeah.
1:28:54
They just had a massive outbreak of e coli in wheat. Now if you're drinking with me e coli,
1:28:56
it comes from the
1:28:58
intestines of an animal. Right?
1:29:02
So how did that get into wheat? Well, it's really
1:29:04
simple. Yeah. All the mice and all the small
1:29:06
animals got chopped up into the grain and put
1:29:08
into the grain harvest, and that's how the e
1:29:10
coli kicked through. Do you produce
1:29:11
do you make any, like, mass crops? Is it do
1:29:13
you have any any huge crops out there that
1:29:15
you that you produce? No.
1:29:17
We don't. We we only graze
1:29:19
grass. Now one of the things
1:29:21
we're working on that we wanna move towards, but
1:29:23
we're not there yet. Is is I'm not I'm a rancher, not much
1:29:27
of a So we've got a, you know, we've
1:29:29
got a vegetable crop here that we put in for the cookhouse and for our guests on
1:29:31
the guest ranch.
1:29:35
We don't sell any of that. It's just used for our own production. And of course, we
1:29:37
eat from that because it's imperative that
1:29:39
we're at optimal health. And
1:29:41
so we don't eat processed foods. If we make anything, we make
1:29:44
it from scratch, whether it's
1:29:46
for the family or otherwise.
1:29:48
And then we will buy,
1:29:50
you know, we'll buy organically raised a
1:29:52
whole grains and we'll actually grain our grind our own grain if we're
1:29:54
ever gonna have bread which is pretty rare in the family and that sort of a
1:29:56
thing. We do that a lot for guests, but
1:29:58
that's a separate kind of entity right next
1:30:02
or we, you know, we have a cook staff over
1:30:04
there that does that sort of a thing. But as far
1:30:06
as that's a great question is, how do I raise pigs
1:30:08
and how do I chickens. Well, we go and we
1:30:10
go to an organic farmer in Montana, and he's really good at that. And so we buy our greens from him
1:30:13
and then we
1:30:16
come back and we grind them forty eight
1:30:18
hours, generally speaking. If you do it a lot longer than that,
1:30:20
it'll lose nutritional value and then your
1:30:22
animals won't won't gain quite as much.
1:30:26
So we have our own brain grinder and we mix
1:30:28
our own custom seed mixtures, you
1:30:30
know, from our wheat and our peas
1:30:32
and that sort of thing. and and
1:30:35
we put everything together, and then we
1:30:37
we have our own ratios for protein amounts and
1:30:39
that sort of thing, then we feed that
1:30:41
directly to our our monogastrics, which are
1:30:43
the pigs and the chickens. Doug, is there,
1:30:45
like, any organizations you
1:30:48
know, like, I'm part of a gun
1:30:50
owners
1:30:50
of America. So, like, I I'm
1:30:52
pro second
1:30:54
amendment. So, like, I support
1:30:56
them. Is there any organization
1:30:59
that is helping small ranchers
1:31:01
like your self that if people want to get
1:31:04
behind them, support them either
1:31:06
through, you know, just emails
1:31:08
or financially or anything like
1:31:10
that. Is there any organization? Well, there's
1:31:13
you know, I'm sure that there are. We we have our
1:31:15
own kind of regenerative agriculture the
1:31:19
problem with the organizations is is they start off great and then
1:31:21
they take on a life of their own.
1:31:23
Yeah. And and and
1:31:24
then the the object of the
1:31:26
organization becomes the organization. Now one of my
1:31:29
There's a few that are not like that. One of
1:31:31
my favorites is Farm to Consumer Legal Defense Association, FDLA. And what they do is we pay, I think, a
1:31:33
hundred and thirty bucks a year, and those
1:31:35
folks will come and
1:31:38
and defend us if the USDA shows
1:31:40
up here with their guns drawn because we've
1:31:42
produced milk. Oh my goodness. You
1:31:44
can you can hand out cocaine,
1:31:46
but you can't produced now. believable. Yeah. And
1:31:48
we've had a number of of folks
1:31:50
who have had their entire inventories thrown
1:31:54
out into the dumpster because it wasn't stamped correctly because
1:31:56
something was wrong. Remember, these are the
1:31:58
all the laws Sam are are
1:32:01
associated and directed towards
1:32:03
exclusion, not inclusion. So
1:32:06
all the food safety laws that say food safety are not about food safety. Okay?
1:32:08
They're absolutely not about
1:32:10
food safety. In other words,
1:32:14
if I produce a meat product and I
1:32:16
or AAA meat pie. Right?
1:32:19
Some sort of casserole was meat in it
1:32:21
from my own ranch that I raised myself.
1:32:23
Number one, it's gonna be a superior quality because it did it did
1:32:25
very little processing and I was in in charge
1:32:27
of the entire process
1:32:30
from beginning to end. If I if I make that, if I bake it
1:32:32
in my kitchen and hand it
1:32:34
to you, Sam, for free, it's perfectly
1:32:36
legal. There's there's nothing wrong with.
1:32:38
There's no food safety issues at all.
1:32:41
Sam's gonna be totally fine. Everybody's just a
1:32:43
okay. If I charge you one penny for that, I've committed a
1:32:48
federal violation. unposed. Now explain that to
1:32:50
me. How is that food safety? That's not food safety. That's market exclusion.
1:32:52
Use the wrong words. That's one of
1:32:54
the favorite techniques right now of our
1:32:58
of our overbearing bloated government system as
1:33:00
they just simply change words out. They just say,
1:33:02
oh, well, you didn't mean that. You met this?
1:33:05
No. I actually Flee meant that. Right? So
1:33:07
when they're saying food safety, they're not saying food safety, they're saying market exclusion. In other words, hey, you didn't run that
1:33:09
for it through a four hundred and fifty
1:33:11
thousand dollar metal detector first. mean,
1:33:15
what's what's wrong with you? You're committing federal violation. Right? When in fact, Sam,
1:33:17
I was just trying to feed Sam and
1:33:20
his family, and
1:33:22
I was just trying to make a living. So that's why we people
1:33:24
connect directly with a rancher. Don't try
1:33:26
to go through x, y, or z. Don't
1:33:28
you know, you can appease your conscience by going
1:33:30
to Whole Foods and paying twenty six a
1:33:34
fuck to pound for something. But
1:33:36
you're not supporting anybody but another industrial system. You can
1:33:38
read an article on our on our blog about grass fed
1:33:40
versus And
1:33:43
actually, the article is called You've been duped. And it was it's
1:33:45
one of our most popular blogs, and it's
1:33:48
it's all
1:33:50
about how the labeling system has allowed
1:33:52
grass fed beef to be labeled grass fed
1:33:54
if the animal ate grass at any
1:33:57
time in its life. In other words, Sam,
1:33:59
if I gave you an
1:33:59
orange today, tomorrow, you'd be orange
1:34:02
fed. It doesn't mean
1:34:03
you ate oranges exclusively. It
1:34:05
means you ate an orange.
1:34:07
So the language Fed, and the English language Fed
1:34:09
means passed suddenly, well, it was Fed something. Right? So, you know, you can't find a cow on the face
1:34:11
of the earth that didn't eat
1:34:14
grass once in its life. And
1:34:16
yet now I can I can produce grass fed beef if I
1:34:18
can feed it grass once or twice and then give it whatever I want else
1:34:23
wise. And I can I can now label it and say, well, this is grass fed and people
1:34:25
go to Whole Foods and they pay twenty six bucks a
1:34:27
pound or fifty bucks a pound ago. Well,
1:34:29
that's grass fed. I'm I'm supporting the
1:34:31
environment. I feel yeah, okay, go home
1:34:34
and appease yourself. You haven't connected with a real rancher who's doing real work, and you haven't secured
1:34:40
that relationship. you know, and again, it's it's not a a
1:34:42
sales pitch for us. I mean, go find a different rancher. I don't care. We've got plenty of customers. Just go find
1:34:46
somebody and say, look, this is my guy. He raises our beef for
1:34:48
us. We get a half a cow from him
1:34:50
every year. He's the dude. Right?
1:34:52
You know, you wanna know where the
1:34:54
beef came from. You go to his place. where came from.
1:34:56
I can I I completely agree. And,
1:34:58
you know, it gets down to local versus
1:35:02
corporations, you
1:35:03
know. I mean, I'm from an
1:35:05
upstate New York in a small town.
1:35:07
You'll drive downtown. And
1:35:09
there
1:35:09
half the shops are gone. because
1:35:11
there's a giant Walmart everyone wants to go to. But what are
1:35:14
you doing in the long run?
1:35:15
Yeah. You save a
1:35:17
couple of bucks here and there. But in the long run, you're
1:35:19
you're you're losing your community. Yeah. No.
1:35:22
No. raising your children
1:35:24
up, and they're gonna there's
1:35:27
gonna be no out there for them,
1:35:29
they're gonna have to go get these these soulless jobs
1:35:31
with hourly paychecks, pay
1:35:34
a little more bucks go get something from the hardware store, from the
1:35:36
guy that lives down the street. Go buy,
1:35:38
you know, your meat from a farmer nearby.
1:35:42
It it goes a long way. We've gotten
1:35:44
away from local. We're thinking and the
1:35:47
and that might be part of the
1:35:49
Internet as well. That might be the negative
1:35:51
side. everything is national, nothing is local, politics are
1:35:53
no longer local, pay attention, everything
1:35:55
going on in
1:35:58
the local level, man. That's what really affects you.
1:36:00
You like driving down the main street
1:36:02
in your city with empty stores everywhere?
1:36:04
Those used to
1:36:07
be thriving businesses. that Amazon, which is an extension
1:36:09
of the US government, has come and shut down. Get out of your house.
1:36:12
Get
1:36:13
some light. Go buy
1:36:15
something from someone you know in the neighborhood man. Yeah. And when it comes
1:36:18
to food man,
1:36:18
there's no greater connection. There's a
1:36:22
reason that Jesus Christ every post resurrection narrative of him
1:36:24
he was eating. There's some
1:36:26
connection with food. There's absolutely
1:36:29
some connection. there's got to be. I mean,
1:36:32
we we experience a fellowship, a level
1:36:34
of fellowship on the human level that's
1:36:36
so different when it comes to production
1:36:38
of food, harvesting of food and eating of food. I don't
1:36:40
know what it is. It's just I can't describe
1:36:42
it. I can't understand it, but we will
1:36:44
have people come to the guest ranch and they will
1:36:47
be you know, that typical East Coast and just as cold
1:36:49
as can be. They're not like us
1:36:51
West Coasters, but they're great
1:36:53
folks nonetheless. Just real
1:36:55
quick. You sit down for dinner with them and they just open
1:36:57
up. They're like, oh, man, this tastes so good. We're yeah. We raised that, you know, that pork
1:36:59
chop you're eating
1:37:02
right there. We raised it on the rare ranch. was actually raised right out in that field out No kidding.
1:37:04
Tell me about that. All of a sudden, the
1:37:06
whole world becomes open to them. There is a
1:37:08
real fellowship that happens when you come one
1:37:10
to one and start to commerce with people
1:37:13
and connect with them and especially at the level of food. And I think
1:37:15
that's because when we take those nutrients and you and I sit down and we
1:37:17
split a stake right down
1:37:20
the middle, you
1:37:22
and I are eating from the
1:37:24
very same thing that is that is
1:37:26
actually making us. We are producing muscle
1:37:28
meat we're producing blood
1:37:30
and and and we're breathing and eating the same thing. So there's a level
1:37:32
that's that's not like playing
1:37:35
a baseball game together. I
1:37:38
mean, that's fun. Don't get me wrong. I feel
1:37:40
like all of the ball back and forth. There's something we are
1:37:42
actually making our bodies. We're in the process of actually growing ourselves.
1:37:46
and it's coming from the same source. There's a deep
1:37:48
connection that happens there. So do
1:37:50
your and I totally
1:37:52
agree. There's breaking back. Like, when I
1:37:55
was young, you know, when we go see my grandparents Sunday
1:37:57
with spaghetti night and my
1:37:59
cousin Frank and Phoenix does spaghetti
1:38:01
where all the family comes over,
1:38:03
there's something about breaking
1:38:05
bread together. Yes. Absolutely. I'm reconnecting that. I wanna get back to
1:38:07
in with, you know, whatever
1:38:10
family's in town or whoever
1:38:14
Are my friends in town to come back and
1:38:16
eat Dana's World Award winning
1:38:18
spaghetti? Are your kids getting
1:38:21
into this as well. Do they have the passion for it like you do or they look at that?
1:38:23
I wanna work on a farm. I wanna play
1:38:27
video games or Or are they
1:38:29
into what you're doing and understand, like, what you're doing and how important it is?
1:38:32
Yeah. They they
1:38:35
absolutely are. The first thing that we did
1:38:37
with our kids was we showed them number one that it is rewarding. And that
1:38:39
can be either rewarding by
1:38:42
just doing some work
1:38:44
and actually accomplishing something. I mean, if you
1:38:46
go out and clear brush in a day, when you drive in every day and night, you know, from the
1:38:48
from the outside of the
1:38:50
ranch into the into the back
1:38:54
into this part of their
1:38:55
entry pass that work that you've done and you get to see it progress. That's the first thing. The second thing we did is we
1:38:57
involved we had
1:38:59
three kids. We involved them
1:39:02
to some degree or another in the
1:39:04
profit side of things. We didn't just make them
1:39:06
work for free. Well, what
1:39:07
kind of message am I sending you? I mean,
1:39:09
that ranching doesn't pay. That's exactly what I'm saying. We paid them and we paid them a good wage,
1:39:11
and then we gave them more and
1:39:16
more responsibility. They're all older now. My kids are
1:39:18
I'm I'm an old dude, so my kids are are are having kids. I just had my first grandchild
1:39:21
recently, and that's
1:39:24
pretty awesome. It's a Yeah. It's just so cool.
1:39:26
I wish I would've done that first. But the point is, you know, so we
1:39:30
have the kids And so when we sit down to make a decision in the company, if
1:39:32
it's something fairly big, I sit down and I bring all of
1:39:34
them in and I go, hey, I wanna know
1:39:37
what your take is on this. They're they're they are
1:39:40
invested in it. They they need to be invested
1:39:42
in number one. They're gonna be part of this
1:39:44
long after I'm gone. We have We have
1:39:47
a creek restoration project on the Wyoming ranch
1:39:49
that we're that's eroded the
1:39:51
the creek here has
1:39:53
eroded twenty or thirty feet at times.
1:39:55
And that's because of poor grazing for this ranch was founded in eighteen sixties.
1:39:59
And so there's been hundred over
1:40:02
a hundred years of poor grazing, and we're the first ones to come in and and change that. So we have a
1:40:04
plan that involves putting in
1:40:06
beaver analog dams and then eventually
1:40:10
reducing the beaver because that slows the creek. Slowing the
1:40:13
creek deposit sediment, sediment builds the
1:40:15
the erosion back, it reverses
1:40:17
erosion. Well, that plan and we have to plant trees, we have to plant all the
1:40:19
habitat and we got to transfer the beaver in. That that happens in seven years. When we sat down
1:40:21
and wrote that plan, we involved all
1:40:24
the kids. Why?
1:40:27
Because they're gonna finish it. I mean, I'm I'm barely
1:40:29
gonna get it started. I'm an old dude. Right? I
1:40:31
mean, if I last a really long time, my
1:40:33
mind to get to see half the creek
1:40:35
put back in. but it took them
1:40:37
over a hundred and thirty years to destroy this creek. It's gonna take them a hundred years to put it back.
1:40:39
So they have to invested in that. We
1:40:41
needed their input as as
1:40:44
stakeholders and and
1:40:46
his family members, because I'm keeping this place. I'm not
1:40:48
taking it with me. When was the last time
1:40:50
you saw AAAU haul behind it?
1:40:52
I mean, I got it's it's going to
1:40:54
them. Right? I'm leaving I'm gonna check out one day and be like, that whole mess is yours, man. You
1:40:57
fix it. And I got you started, but
1:40:59
you're you're repairing fence on the on the
1:41:01
back on the back eight hundred for the
1:41:03
next ten years, not me. I'm
1:41:05
too old for that stuff. So the point is they're getting it.
1:41:07
Right? And and they live one of the one of the kids that they're
1:41:12
my grandkid my new grandchild and
1:41:14
her mom and dad lived just fifty feet away in a log cabin that was built in
1:41:16
about the nineteen thirty. Just
1:41:18
just to the right of So
1:41:21
we can throw a rock and hit their house
1:41:23
and they have dinner with us every night. The point is you've gotta be a
1:41:28
ranching family, got to involve the kids and they've
1:41:30
got to feel like they're stakeholders and they've got to be rewarded for it. They need to
1:41:32
get paid. Right? You're not the only one
1:41:34
that can get a paycheck. You can't just
1:41:37
you know, we've seen those bumper stickers that I'm I'm spending
1:41:39
my kids in here and it's man, I ain't spending a penny. They're getting everything. Right? They they've worked hard for it. They
1:41:41
know they've worked hard for it. They've given us
1:41:44
their input. and
1:41:47
they've put their backs into it. So so a lot of that is involving them and then
1:41:49
also becoming a part of that community. When we
1:41:51
go out and we do, you know, we we're
1:41:54
really involved in the community if we got
1:41:56
into you know,
1:41:57
a cookie jar auction or a fundraiser or go to the rodeo and participate in the rodeo.
1:41:59
The whole family is
1:41:59
there. We we bring the whole family.
1:42:02
We wanna be a part of the
1:42:04
community people to
1:42:06
say, oh, yeah. That's those that's those lunatic rancher,
1:42:08
guys. But one unified effort. You can make us pariahs, but we're
1:42:10
gonna all be pariahs together. It's gonna be one unified
1:42:14
they're gonna know that that family is involved in that. And
1:42:16
that when the grasses change on that ranch and
1:42:18
when they're carrying eight times the cows you're
1:42:21
carrying, they're the folks responsible. Not that
1:42:23
lunatic guy, but his whole family is responsible. Doug, I love it.
1:42:25
So, Doug,
1:42:28
man, I really wanna help you out,
1:42:30
not that you need my help, but so can you tell us one more
1:42:32
time where they can where
1:42:34
our listeners can find you if
1:42:38
they wanna apply for the internship, how they
1:42:40
can support you or where they can go
1:42:42
and all that stuff. Yeah. Absolutely. So
1:42:45
the the starting point is Sun, S0N
1:42:47
dash rise ranch dot com. sun dash rise ranch
1:42:49
dot com. From there, that links to
1:42:51
the store. So if you click on
1:42:54
store, you're gonna you're gonna hit Sunrise
1:42:56
Ranch store. Sunrise Ranch store is monthly
1:42:58
boxes. So it's a box that's fourteen pounds. It shows up either month every month or every other month.
1:43:00
That's for your
1:43:03
your really small parament dweller or somebody
1:43:05
that's maybe single or that sort of a thing, probably not a family. So you can join and
1:43:07
become a member there, or
1:43:10
you can click on
1:43:12
on Not
1:43:14
the it's seen. Not oh, I'm sorry. CR members only inventory.
1:43:17
No. It's backup.
1:43:20
It's it's you'll
1:43:22
have to edit this out. It's become a member.
1:43:24
You'll click on become a member. And
1:43:26
then you can click on a whole
1:43:28
half and quarter beeps at the top and
1:43:30
the gray menu. It's the second It's the second
1:43:33
one down. And that's gonna take you. Gonna scroll up,
1:43:35
you know, whole half and quarter piece.
1:43:38
There you go. and that's gonna take you to local beef dot com.
1:43:40
Now this is a kind of a this is a website
1:43:42
that looks exactly like it, but this is the one
1:43:45
where we title the cow in your name and butcher it just
1:43:47
for you. And it's totally customizable. You can buy half a
1:43:49
cow, a whole cow, a quarter of a cow,
1:43:51
and they come in
1:43:53
five different sizes. We we made up the sizes there
1:43:55
like latte Grande Bebravay, whatever we just made them all.
1:43:57
We just because we had to choose five
1:43:59
different sizes. And there's there's information on
1:44:02
there. If you click on what's included at the top. It's pretty cool. It'll show
1:44:04
you. It's literally a breakdown. What's
1:44:06
included in the red and white
1:44:08
at the top
1:44:10
on the far right? it's a breakdown literally down to
1:44:12
the pound of of based on whatever size beef
1:44:14
you get. If you scroll down, you'll see there's,
1:44:16
you know, five those five different sizes. And
1:44:19
we'll you exactly, by color code, how many of each
1:44:21
individual cut is? This is like a plethora
1:44:23
of information. It's almost too much for people,
1:44:25
but that that shows you how to
1:44:27
buy a whole beef. at
1:44:29
the bottom, on the left hand side
1:44:31
in black and white, on the left
1:44:34
hand menu in black and white, where
1:44:36
is that? left side menu.
1:44:38
Yeah. I there you go. There we go. It'll say visit our all the way down about our ranch.
1:44:42
about our ranch with us
1:44:44
Visit us. And then all
1:44:46
the way down at the bottom of that. Sorry. It's not very clear. It's not your fault. And then visit
1:44:48
our
1:44:49
farm or visit
1:44:52
our ranch you can visit by clicking
1:44:54
here. It's the very last sentence. And this takes you to this takes you to regen
1:44:58
ag BMB dot com. So we have basically four websites because we
1:45:00
kinda do four different things. This is
1:45:02
visiting the the a production ranch.
1:45:04
This is visiting a real
1:45:07
working regenerative agriculture ranch. This
1:45:09
is where the interns come for the summer. This is where we host families that stay
1:45:11
for as little as three days or as much as a week. We have
1:45:14
people come from Europe
1:45:16
that that come to stay
1:45:18
with us. They they choose, you know, different adventures and activities. The the guest ranch has,
1:45:20
if you go
1:45:23
to adventures and activities, it's
1:45:25
the next one down under
1:45:27
what to expect. Yeah,
1:45:28
that's it. So there's horseback riding every day.
1:45:30
There's cattle gathering. There's horseback riding lessons. This
1:45:35
is a true immersion in the western experience. We we can take
1:45:37
we we go to a rodeo. We go to
1:45:39
white water rafting. We
1:45:41
go to the world's largest mineral hot springs. those
1:45:43
are like an all inclusive stay. We also offer a la carte stays
1:45:45
where you can just come for a day and
1:45:47
learn stuff. We're
1:45:50
gonna get into we're we're actually talking
1:45:52
about doing some pretty exciting things. We
1:45:54
wanna do a ranching 101
1:45:56
kind of there's a picture of
1:45:58
the of the Wyoming ranch. a ranching 101
1:46:01
kind of course where somebody that say an accountant, you know, wants to come and stay for a
1:46:03
week and be like, hey, just immerse me
1:46:07
in in regenerative agriculture. I've never built a fence before in my life, and I'm retiring
1:46:09
next week, and we bought, you know, property in in Idaho,
1:46:11
and I don't even know how to repair
1:46:13
a fence. So you can do all
1:46:15
kinds of stuff here on
1:46:17
on the guest ranch. And and we can we've tailored it to people who just wanna come and hang out to
1:46:19
people who you can see I'm
1:46:23
teaching classes on how do we how
1:46:25
do we graze cattle. Right? What what does that like? They get to see cattle for the first time. Some people have
1:46:27
never even seen that, which kinda
1:46:30
blows my mind, but it's
1:46:32
fun. hunting
1:46:35
as well? Yeah. So we
1:46:37
have we we're in our hunting
1:46:39
season right now, which started out
1:46:41
a couple weeks ago. We are in
1:46:43
in two of the most popular Elk
1:46:45
deer and and Moose
1:46:47
hunting areas in all of the state
1:46:49
of Wyoming. And, of course, we have cabins
1:46:51
here, and provide meals. And so guys will come
1:46:53
out and they'll they'll the hunters are actually kind of our sort of our favorite group
1:46:55
of folks. They're just well,
1:46:58
one, they're gone all day.
1:47:00
So they show up late at night and they're super
1:47:02
hungry and they're always very polite and they're
1:47:04
just they're they're very
1:47:06
respectful. Most hunters are really really
1:47:10
careful about just by nature the fact that what they're doing is being careful, what land, where they're putting their feet.
1:47:12
So they they understand
1:47:15
the environment, they understand animals,
1:47:18
that sort of thing. So we end up having hosting
1:47:20
a lot a lot of hunters here. And then,
1:47:22
yeah, if you click buy from our
1:47:24
ratchets, it circles you back to sunrise ranch store
1:47:27
dot com. So the the whole thing is a gigantic vacuum that you can get sucked
1:47:29
into. We have people that have written us and said, man,
1:47:31
I was on your website. I
1:47:33
I was on there for like two and a half hours and
1:47:35
I go, yeah. Well, the blog is, you know, you can get stuck in the blog
1:47:37
for on the eON. And it'll, you know,
1:47:39
of course,
1:47:42
you it's it's it's hopefully educational and at least partly exciting
1:47:44
for you. Well, I love it, Doug.
1:47:46
Man, it was a
1:47:47
real honor to talk to
1:47:49
you. I wanna put a
1:47:51
banner on my website I will take everybody
1:47:53
to your website because I wanna help. And man,
1:47:55
you're a class act and it
1:47:57
was an honor to talk
1:47:59
to you and So thank you so
1:48:01
much for coming on our show, and I hope we can do it again down the line. I
1:48:03
have a show called the union
1:48:07
of the unwanted we'll probably get
1:48:09
in some agriculture stuff, so I'm gonna have Mark email you. And if you can join
1:48:11
us on that, that'd be
1:48:15
great too. But I just wanna say thank
1:48:17
you so much for coming on the show. I've I've been anticipating this this
1:48:20
interview for a
1:48:23
long time, and he knocked it out of the park and
1:48:25
it was an all time great and it's just really good to know that people like you are out
1:48:27
there and all the
1:48:30
great work that you're doing at. It gives a little it gives a lot hope to
1:48:32
people that are just constantly has the
1:48:34
news on or on social media with
1:48:36
all the doom and gloom. So thank
1:48:38
you so much for coming on, man.
1:48:41
You bet,
1:48:41
Sam. It was a real pleasure, guys. It was great meeting you, and thank you for setting us up. I really appreciate it.
1:48:44
It's
1:48:44
been
1:48:47
been really fun. Okay. Go on. Check
1:48:49
out Doug's whole thing. Check out it. It support him and support
1:48:52
your local farmers. I think
1:48:54
it's really important that we do
1:48:56
this. Support all
1:48:58
local stuff. Go local artists, low local whatever they're creating, go support,
1:49:00
man. That's more important.
1:49:02
It's I'm telling you
1:49:06
It's all local. We took our eyes off the
1:49:08
ball. We started looking at everything on a
1:49:10
federal and international level and forgot
1:49:13
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