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0:53

At Kroger, we know the minute a tomato

0:55

is picked off the vine, the fresh timer starts.

0:58

The sooner we get our produce to you, the fresher it is.

1:00

That's why we've completely overhauled our process

1:03

to shorten the time from harvest to

1:05

home for our tomatoes, strawberries,

1:07

and salads. Because we know how much you

1:09

love fresh produce, we give you more time

1:12

to enjoy your tasty fruits and veggies at

1:14

home. So whether you're shopping in-store, picking

1:16

up, or prefer delivery, we're committed

1:18

to bringing you the freshest produce possible.

1:21

Kroger, fresh for everyone.

1:23

I've always felt like I was

1:25

capable of doing everything

1:27

I wanted. And not

1:30

to sound cocky, I think this is probably

1:32

true for everyone, but I

1:35

am capable of doing everything that I

1:38

want to do, no matter what skill

1:41

it might be. I still

1:44

think that that's true, but something that

1:47

growing up has led to is the

1:50

realization that there's a huge, massive

1:52

difference between being capable and

1:55

being good. Of being

1:58

capable of doing something. something and

2:01

gaining the skill and

2:04

actually being capable of becoming

2:06

a really high

2:08

performer in that space or

2:11

one of the best in that field

2:13

and that craft.

2:29

Something that I think probably everyone listening

2:31

to this could relate to, I find myself

2:34

seeing others

2:37

performing at a high level at a task.

2:39

Something like drawing or painting or

2:41

music or other

2:44

forms of art or coding or design,

2:48

whatever it might be. I see others performing

2:51

at a really, really high level

2:54

and I just see

2:56

myself drawn to them so

2:59

deeply, drawn to the idea of doing

3:01

this thing so deeply,

3:04

so

3:05

fully that I have to

3:08

try, I have to dive down the rabbit hole,

3:10

give it a shot and see if this is something

3:13

I can perform at.

3:14

And I'm usually really excited by this. I'm

3:17

usually really, really excited

3:19

by

3:19

the process of learning this new

3:22

skill and figuring out what

3:24

I can do with it and where the boundaries are

3:27

and just diving into it.

3:29

But the cycle is always the same

3:32

because eventually I lose interest. I

3:34

lose interest and then I see the

3:37

next craft or thing that

3:39

I'm really attracted to and I feel the same

3:41

level of being drawn to it

3:44

and I just kind of stop

3:46

doing the last thing.

3:48

Maybe I've gotten pretty decent at

3:50

it. Maybe I've gotten better than average at it. It

3:52

becomes another skill that

3:55

I know I can deploy if needed. It

3:57

becomes something that I better understand.

3:59

about the world and can pull on

4:02

for future projects. But

4:05

I pretty much never revisit it as like

4:07

a thing I'm going to pursue.

4:10

At Kroger, we know the minute a tomato

4:12

is picked off the vine, the fresh timer starts.

4:15

The sooner we get our produce to you, the fresher it

4:17

is. That's why we've completely overhauled

4:19

our process to shorten the time from harvest

4:22

to home for our tomatoes, strawberries,

4:25

and salads. Because we know how much you love

4:27

fresh produce, we give you more time

4:29

to enjoy your tasty fruits and veggies at

4:31

home. So whether you're shopping in-store, picking

4:33

up, or prefer delivery, we're committed

4:36

to bringing you the freshest produce possible.

4:38

Kroger, fresh for everyone.

4:40

And I find myself wondering, why

4:43

does this happen? Like, where does

4:45

this come from?

4:47

What is it that I've actually attracted

4:49

to when I see these people performing

4:51

at such a high level? And where does that

4:53

desire to jump in and try

4:56

it actually come from?

4:58

And I think there's a lot of reasons. And

5:01

I think there's a ton of reasons for this.

5:04

But I think it ties back to

5:07

the topics of the last two episodes. So

5:10

back in episode 870, I

5:13

talk about why you should stop trying

5:15

to be productive and focus instead

5:17

on being effective. And then

5:20

in episode 871, I talk

5:22

about why you shouldn't feel pressured by

5:24

society to change your life,

5:26

to upend your situation.

5:29

When I think about this question

5:31

and the context of those two,

5:34

the push to be productive

5:36

by society and the pressure

5:39

to constantly change and constantly

5:41

be working towards something else.

5:43

And then when I factor in the

5:46

fact that I pretty much constantly need

5:48

to be working on 10 things at once

5:50

in order to feel valuable

5:53

and that the idea of rest

5:56

has, at different points

5:59

in my life, felt like. a wasteful activity.

6:01

When I factor all of these things in together,

6:05

I think that both

6:07

of these things play a massive

6:10

role

6:11

in pushing us to do more than we

6:13

realistically can. I

6:14

think the pressure from society, the

6:17

push to be more productive, the push to change

6:21

your life constantly,

6:22

leads to feeling

6:25

like you need to constantly be doing

6:27

things, feeling like rest is a wasteful

6:30

activity, feeling like

6:32

you are not valuable if

6:34

you are not trying the next thing, if you're

6:36

not constantly searching for your passion

6:39

or whatever it might be. And

6:41

that's, of course, not to say that

6:44

we shouldn't try things,

6:46

that we shouldn't pursue new things.

6:48

I actually think that we should. We should

6:50

spend a lot more time

6:52

trying new things in sampling.

6:54

I've talked about this a long time ago on the

6:56

podcast, the concept of sampling

6:59

and exploring

7:00

what you could be working on,

7:03

what you could be doing, what you might be interested

7:05

in, and kind of just chasing those interests

7:08

in the moment. I think that's ultimately

7:10

a really healthy activity, but

7:13

I think the difference is how

7:17

we approach it, how

7:19

we think about it, the underlying sort

7:21

of philosophy that

7:22

comes with that. Are we sampling

7:25

because we're truly interested

7:27

in that specific thing and it might

7:29

be something we could be good at, or are we

7:31

sampling because we feel we

7:34

need to be doing the next thing, because we haven't

7:36

found our thing yet?

7:39

Something, when I revisit my own story

7:41

on this, something that I've learned

7:45

over the years, is when

7:47

I see people performing in, really,

7:51

really, at a really high level in whatever

7:53

craft,

7:55

I think historically I've confused this

7:57

with the idea that I should be doing that

7:59

exactly. work. You know, I

8:01

fall in love with an anime or

8:04

a manga and somewhere

8:06

my brain switches to, I want to create

8:09

anime and manga, I want to create this same

8:11

feeling

8:12

that it gave me. I fall

8:14

in love with

8:16

dubstep or EDM and

8:18

somewhere in my brain it switches to, I

8:20

want to create that same feeling that

8:23

they gave me. I

8:24

fall in love with art or or

8:27

coding or building products or

8:29

any category of thing

8:31

and I turn it into, I

8:33

want to create that same feeling. But

8:36

where I've screwed up or

8:39

where I've messed up is

8:42

I think I've erased the fact

8:44

that what I'm attracted to is the feeling

8:46

they gave me. Not necessarily

8:49

the craft. The craft

8:52

is beautifully done, it's incredible,

8:54

it's fantastic,

8:56

but that doesn't necessarily mean that I

8:58

need to do that craft. What I need

9:00

to be looking for

9:02

is something I can

9:05

bring the same level of love

9:08

and joy and care for

9:10

in order to produce that

9:13

feeling for somebody else. That's

9:16

where I need to spend my time

9:19

and the reason I'm talking about this

9:21

is I think it's very easy to confuse

9:24

the two.

9:25

To see somebody doing

9:28

incredible work at their craft

9:31

and to confuse it with I

9:33

need to do that craft as well.

9:37

Instead of

9:39

I need to find something

9:42

that allows me to bring that same

9:44

feeling to others.

9:47

I think it's possible to be attracted to the

9:49

craft and recognize

9:52

that it's not necessarily that that craft

9:55

is for you. It might be and you can still

9:57

sample it, you can still explore, you can still learn.

9:59

That's how you eventually find this thing.

10:03

But there is a shift in how you think

10:05

about it

10:06

and how you approach sampling. Then

10:08

ultimately, I believe will lead

10:11

to much more enjoyment of the journey

10:13

of discovering whatever that craft

10:15

and practice is that is for you. That's

10:20

my honestly

10:22

kind of lesson to myself, but hopefully

10:25

it's something you can find valuable as

10:27

well. Thank you for taking the

10:29

time. And I'll talk to you next time.