Heather Vassar is the Vice President of Marketing for Empire Records Nashville. Heather tells us about the importance of storytelling in the lifecycle of an artist, how her experience halfway around the world in Bali changed her life, and how her background being a competitive athlete, musician, accountant, and creative helped her create her dream job.

Heather joined Empire Records in early 2020 to oversee day-to-day artist strategies and development, marketing and digital initiatives, as well as partner relationships with sales and streaming services for EMPIRE’s Nashville roster. 

Her strategic artist development and marketing background has helped her figure out creative ways to move the needle for Nashville’s up and coming artists. 

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