What a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo.

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Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of theSnuneymuxw First Nation onVancouver Island, Canada.

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