Innovation Series Part 2 - In part 2 of the innovation series we share with you our thoughts on the wording that is used plant based alternatives. Recently in the European Union, Amendment 171 also known a the Dairy Pride Act was tabled by the department of agriculture and rural development. This legislature will make it the vocabulary used in many plant based alternatives illegal to be used (example: Alternative to milk). We dive into the who, what, when, where, and why of this amendment, and share with you the impacts it may have on the plant based industry worldwide. 

Amazing Article by Oatly - https://www.oatly.com/uk/stop-plant-based-censorship

Earthling Ed Video - https://www.youtube.com/watch?v=xzm07220K2Y&t=640s

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