How to advertise like a PRO & LGBTQ+ Media today | TMIP | Interview 29
How to advertise like a PRO & LGBTQ+ Media today | TMIP | Interview 29
How to advertise like a PRO & LGBTQ+ Media today | TMIP | Interview 29
Matt Skallerud is an advertsing genuis who began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer.
I pick his brain and we talk about what he has learned, how he approaches his ad campaigns and LGBTQ+ Media then and now,
00:04:20 The early LGBTQ+ media landscape was print-dominated.
00:04:58 The evolution of online media.
00:09:38 Social media algorithms and advertising.
00:18:09 Content is king in advertising.
00:18:55 Short form content is key.
00:24:10 Celebrate LGBT community year-round.
00:29:44 I Love Gay Today podcast - organic growth through pandemic.
00:33:36 Creating short interviews for engagement.
00:38:10 Research and preparation are key.
00:42:52 Unify your social media.
Matt's Links
www.PinkMedia.LGBT
matt.skallerud.org
Tom's Links
www.tommeetsinterestingpeople.com
https://twitter.com/tommeetspeople
https://www.instagram.com/tommeetspeo...
https://www.tiktok.com/@meetsinterest...
https://linktr.ee/tommeetsinteresting...
From The Podcast
Tom Meets Interesting People
Tom Meets Interesting People delves deep into the projects and processes of anyone from voice actors to nuclear engineers. Each week, I will interview a different interesting person and help them share their story, discuss the challenges they have faced along the way, and look at the tools and techniques they have used to do what they do. In the process, I aim to help you understand what they do and why they do it.I aim to interview guests with diverse backgrounds, experiences, and knowledge. So far, I have met AI creators, hostages, and Twitch streamers.Each interview ends with a questionnaire, and in that, my guest only gets one swear word with Tom.New episodes every Tuesday!Check out our social media:Twitter:https://twitter.com/tommeetspeopleInstagram:https://www.instagram.com/tommeetspeople/TikTok:https://www.tiktok.com/@meetsinterestingpeopleLinktree:https://linktr.ee/tommeetsinterestingpeopleWatch the podcast on Youtube: https://www.youtube.com/channel/UCNvrfAfgj2hzSDVWTEJjD6ALEAVE A REVIEW ON GOODPODS:https://www.goodpods.com/podcasts/213696Join Podchaser to...
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