3 million Americans spend over $90 billion each year on a single day. The wedding is one of humanity’s oldest social traditions and has yet to be brought into the modern age with technology. Until now.

Shan-Lyn Ma is CEO and co-founder of Zola, the fastest growing wedding company on the internet. Prior to starting Zola, Shan-Lyn was a senior product leader at companies like Gilt Groupe and Yahoo!. Listen to this week’s episode to hear some of her thoughts on weddings, building beautiful products, and the future of retail.

Highlights of today’s episode include:

● Why Shan-Lyn decided to get into the wedding business
● The incredible size of the wedding market in the US
● How Shan-Lyn’s experiences with Gilt Groupe helped shape her work on Zola
● How to flip the classic e-commerce businesses model on its head
● The benefits of empowering customers to fully personalize their experience
● The importance of building for mobile first
● How Zola uses data to measure performance
● How Zola competes in a competitive hiring environment
● How retailers can implement strategies and innovations created by online businesses
● What the future holds for Zola and retail in general

Links:

Zola: https://www.zola.com/