Join us as we discuss the significance of aligning marketing efforts with business goals and how it empowers the entire organiSation. Explore the journey of turning skeptics into believers and the ultimate goal of generating revenue to fund broader marketing initiatives. Whether you're a marketer, business leader, or enthusiast, this video offers a deep dive into strategic marketing, shedding light on the vision, strategy, and focus required for success.Watch the full episode here: https://www.youtube.com/watch?v=g0xfsnYSYIo&t=1212s